Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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87.6K
Revenue
59.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.

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natrol.com's revenueOVER TIME
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Over the past three months, natrol.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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natrol.com revenue growth for last six months
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OVERVIEW
For the month of May 2025, natrol.com, an online health store, had a revenue of $87,648 (below the median of $93,599), a conversion rate of 2.00-2.50% (below the industry high of 5.31% and above the low of 1.38%), an AOV of $50-75 (below the industry high of $353 and above the low of $55), and 59,337 sessions (above the median of 27,872). Comparatively, walgreens.com is the top performer in revenue with $84,074,439, conversion rate at 54,921,193 sessions.
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natrol.com competitors

In May 2025, natrol.com generated $87,648 in revenue from 1,404 transactions with 59,337 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, naturemade.com outperformed Natrol with revenue of $911,704 from 13,930 transactions and 686,870 sessions, maintaining a similar AOV and conversion rate. On the other hand, puritan.com excelled in revenue with $3,114,416 from 24,682 transactions and 530,686 sessions, demonstrating a higher AOV of $125-150 and a conversion rate of 4.50-5.00%. motherearthbaby.com lagged behind in revenue with $1,886 from 44 transactions and 4,812 sessions, with a lower AOV and conversion rate. asystem.com achieved $186,708 in revenue from 701 transactions and 27,219 sessions, showcasing a significantly higher AOV of $250-275 and a conversion rate of 2.50-3.00%. futurekind.com fell in between with $35,323 in revenue from 496 transactions and 36,165 sessions, matching Natrol's AOV but with a lower conversion rate.

naturemade.com screenshot
#1 naturemade.com
911.7K
Revenue
686.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
futurekind.com screenshot
#2 futurekind.com
35.3K
Revenue
36.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
puritan.com screenshot
#3 puritan.com
3.1M
Revenue
530.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
asystem.com screenshot
#4 asystem.com
186.7K
Revenue
27.2K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
motherearthbaby.com screenshot
#5 motherearthbaby.com
1.9K
Revenue
4.8K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
natrol.com vs top market performers
natrol.com
top retailers
conversion rate vs average order value for natrol.com and its competitors
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Revenue share by device at natrol.com

In May large majority of sales on natrol.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on natrol.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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natrol.com channels

Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.

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natrol.com Google Ads spend

Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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natrol.com devices

Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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natrol.com top markets

Explore natrol.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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natrol.com country & global rank

Assess the ranking of natrol.com among other retailers within its primary country and worldwide.

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