natrol.com
Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.
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natrol.com Annual Revenue and Growth
natrol.com's annual sales on its online store amounted to $1.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
natrol.com's monthly revenueOVER TIME
Over the past three months, natrol.com revenue has experienced growth of 4.9%, compared to the preceding three months.
natrol.com competitors
In May 2026, natrol.com reported revenue of $93,595 from 1,518 transactions across 79,979 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate between 1.50-2.00%. In comparison, naturemade.com significantly outperformed natrol.com with $906,769 in revenue, driven by 14,726 transactions and a much higher session count of 778,617, while maintaining the same AOV and conversion rate. puritan.com led the competition with an impressive $3,081,363 revenue and a conversion rate of 5.00-5.50%, indicating its strong market position. futurekind.com and asystem.com also performed decently, generating $47,141 and $162,822 respectively, although their traffic was notably lower. motherearthbaby.com lagged behind all competitors, earning only $6,008 from 136 transactions. Overall, natrol.com maintains a modest position against its more successful competitors in this segment.
Revenue share by device at natrol.com
In May large majority of sales on natrol.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries natrol.com operates in
natrol.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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natrol.com channels
Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.
natrol.com Google Ads spend
Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
natrol.com devices
Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
