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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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135.9K
Revenue
102K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.

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natrol.com's revenueOVER TIME
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Over the past three months, natrol.com revenue has experienced growth of 0.68%, compared to the preceding three months.

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natrol.com revenue growth for last six months
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OVERVIEW
For the month of July 2025, natrol.com, in the HEALTH industry, generated $135,919 in online sales with a conversion rate of 2.00-2.50% and an AOV of $50-75. With 102,019 sessions, natrol.com performed below walgreens.com, the largest online store in the industry with $144,889,389 in revenue and 56,141,481 sessions. However, natrol.com outperformed the median revenue of $87,025 and median sessions of 27,953 in the HEALTH category. The conversion rate and AOV of natrol.com fell within the range of 1.23%-5.18% and $51-$351 respectively, showcasing a solid performance in these key metrics.
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natrol.com competitors

In July 2025, natrol.com generated a revenue of $135,919 from 2,330 transactions with 102,019 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, natrol.com falls behind in terms of revenue and sessions but maintains a similar AOV and conversion rate. naturemade.com outperforms natrol.com significantly with a revenue of $805,571 from 12,534 transactions and 823,619 sessions, while futurekind.com lags behind with $26,873 revenue from 367 transactions and 28,954 sessions. puritan.com leads the pack with $2,746,364 revenue from 21,477 transactions and 507,476 sessions, boasting a higher AOV of $125-150 and conversion rate of 4.00-4.50%. asystem.com also outperforms natrol.com in revenue and sessions, with a higher AOV of $250-275 and conversion rate of 2.50-3.00%. motherearthbaby.com, on the other hand, trails behind natrol.com with lower revenue, transactions, sessions, AOV, and conversion rate.

naturemade.com screenshot
#1 naturemade.com
805.6K
Revenue
823.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
futurekind.com screenshot
#2 futurekind.com
26.9K
Revenue
29K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
puritan.com screenshot
#3 puritan.com
2.7M
Revenue
507.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
asystem.com screenshot
#4 asystem.com
135.7K
Revenue
19.2K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
motherearthbaby.com screenshot
#5 motherearthbaby.com
2.5K
Revenue
5.7K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
natrol.com vs top market performers
natrol.com
top retailers
conversion rate vs average order value for natrol.com and its competitors
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Revenue share by device at natrol.com

In July large majority of sales on natrol.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on natrol.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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natrol.com channels

Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.

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natrol.com Google Ads spend

Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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natrol.com devices

Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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natrol.com top markets

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natrol.com country & global rank

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