natrol.com
Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.
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natrol.com Annual Revenue and Growth
natrol.com's annual sales on its online store amounted to $1.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
natrol.com's monthly revenueOVER TIME
Over the past three months, natrol.com revenue has experienced decline of 18%, compared to the preceding three months.
natrol.com competitors
When comparing natrol.com to its competitors in December 2025, we see that Natrol has a revenue of $97,806 with 1,687 transactions and 75,421 sessions, resulting in an average order value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. In contrast, naturemade.com leads with a revenue of $1,208,606, 20,304 transactions, and 850,079 sessions, while puritan.com follows with a revenue of $2,123,331, 17,792 transactions, and 412,284 sessions, showcasing higher numbers in all categories. futurekind.com has a revenue of $53,547, 644 transactions, and 36,042 sessions, with a higher AOV of $75-100 but a lower conversion rate of 1.50-2.00%. asystem.com generates $161,823 in revenue, 897 transactions, and 39,759 sessions, with a higher AOV of $175-200 but a similar conversion rate to Natrol. Lastly, motherearthbaby.com lags behind with a revenue of $1,631, 37 transactions, and 3,683 sessions, along with a lower AOV of $25-50 and conversion rate of 1.00-1.50%.
Revenue share by device at natrol.com
In December large majority of sales on natrol.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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natrol.com channels
Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.
natrol.com Google Ads spend
Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
natrol.com devices
Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
