natrol.com
Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.
GRIPS CUSTOMERS & RESEARCH PARTNERS
natrol.com Annual Revenue and Growth
natrol.com's annual sales on its online store amounted to $1.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
natrol.com's monthly revenueOVER TIME
Over the past three months, natrol.com revenue has experienced decline of 19%, compared to the preceding three months.
natrol.com competitors
The competitive set for natrol.com includes naturemade.com, puritan.com, futurekind.com, asystem.com, and motherearthbaby.com. In July 2026, natrol.com generated $106,000 in revenue from 1,504 transactions across 81,200 sessions, with a conversion rate of 1.50-2.00%. Compared to puritan.com, which leads with $3.1 million in revenue and 23,500 transactions, natrol.com trails by $3 million and 22,000 transactions. While naturemade.com has the highest sessions at 818,000, natrol.com falls short by 737,000 sessions. Despite a competitive AOV of $50-75, natrol.com ranks 4th in revenue and transactions among its peers, highlighting the challenges it faces in capturing market share.
Revenue share by device at natrol.com
In July large majority of sales on natrol.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries natrol.com operates in
natrol.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
natrol.com channels
Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.
natrol.com Google Ads spend
Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
natrol.com devices
Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
