natrol.com
Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.
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natrol.com Annual Revenue and Growth
natrol.com's annual sales on its online store amounted to $1.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
natrol.com's monthly revenueOVER TIME
Over the past three months, natrol.com revenue has experienced decline of 0.08%, compared to the preceding three months.
natrol.com competitors
When comparing natrol.com to its competitors in January 2026, we see that Natrol has a revenue of $127,333 from 2,224 transactions and 102,025 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 2.00-2.50%. In contrast, naturemade.com leads the pack with a revenue of $1,711,483 from 28,436 transactions and 996,075 sessions, with similar AOV and a higher conversion rate of 2.50-3.00%. puritan.com also outperforms Natrol with revenue of $2,079,614 from 19,008 transactions and 447,665 sessions, boasting a higher AOV of $100-125 and a conversion rate of 4.00-4.50%. futurekind.com and asystem.com fall in between, while motherearthbaby.com lags behind in revenue, transactions, and sessions with a lower AOV and conversion rate.
Revenue share by device at natrol.com
In January large majority of sales on natrol.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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natrol.com channels
Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.
natrol.com Google Ads spend
Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
natrol.com devices
Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
