natrol.com
Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.
GRIPS CUSTOMERS & RESEARCH PARTNERS
natrol.com Annual Revenue and Growth
natrol.com's annual sales on its online store amounted to $1.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
natrol.com's monthly revenueOVER TIME
Over the past three months, natrol.com revenue has experienced growth of 24%, compared to the preceding three months.
natrol.com competitors
In September 2025, natrol.com reported revenue of $97,926 with 1,623 transactions and 75,877 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. When compared to its competitors, naturemade.com leads with revenue of $777,973, 13,164 transactions, and 789,201 sessions, with a similar AOV range and a conversion rate of 1.50-2.00%. On the other hand, futurekind.com lags behind with revenue of $39,394, 485 transactions, and 35,392 sessions, featuring a higher AOV of $75-100 but a lower conversion rate of 1.00-1.50%. puritan.com dominates the competition with revenue of $2,023,255, 17,449 transactions, and 477,297 sessions, showcasing the highest AOV range of $100-125 and the highest conversion rate of 3.50-4.00%. natrol.com falls in the middle ground among its competitors, showcasing a decent performance in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at natrol.com
In September large majority of sales on natrol.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
natrol.com channels
Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.
natrol.com Google Ads spend
Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
natrol.com devices
Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
