natrol.com
Natrol.com is a website that offers a range of health and wellness products. It provides a diverse selection of vitamins, supplements, and herbal remedies. With an aim to support overall well-being, their products cater to various needs such as sleep, stress relief, memory enhancement, weight management, and more.
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natrol.com Annual Revenue and Growth
natrol.com's annual sales on its online store amounted to $1.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
natrol.com's monthly revenueOVER TIME
Over the past three months, natrol.com revenue has experienced decline of 17%, compared to the preceding three months.
natrol.com competitors
In November 2025, natrol.com had a revenue of $92,806 from 1,501 transactions and 67,334 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, naturemade.com outperformed natrol.com with a revenue of $1,102,973 from 18,365 transactions and 760,756 sessions, but had similar AOV and conversion rates. On the other hand, futurekind.com had lower revenue of $64,932 but a higher AOV of $75-100 and lower conversion rate of 1.50-2.00%. puritan.com excelled with a revenue of $2,491,289, higher AOV of $125-150, and a conversion rate of 4.50-5.00%, while asystem.com had a revenue of $143,404 with a higher AOV of $200-225 and similar conversion rate. Lastly, motherearthbaby.com had the lowest revenue of $1,301 with lower AOV and conversion rate compared to natrol.com.
Revenue share by device at natrol.com
In November large majority of sales on natrol.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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natrol.com channels
Identify top traffic channels that drive growth for natrol.comand discover how performance of traffic channels has changed over time.
natrol.com Google Ads spend
Evaluate natrol.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
natrol.com devices
Review natrol.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
