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Oct 2025
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Home/Insights/Retailers/navajorug.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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122.1K
Revenue
Oct 25
5.9K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$600-700
AOV
Oct 25
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Navajorug.com is a website that specializes in selling authentic, handwoven Navajo rugs and textiles. Their inventory features an extensive collection of meticulously crafted rugs made by skilled Navajo artisans. These rugs possess unique tribal patterns, vibrant colors, and are made using traditional weaving techniques, showcasing the rich cultural heritage of the Navajo people.

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navajorug.com Annual Revenue and Growth

navajorug.com's annual sales on its online store amounted to $2.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
navajorug.com revenue by year

navajorug.com's monthly revenueOVER TIME
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Over the past three months, navajorug.com revenue has experienced decline of 31%, compared to the preceding three months.

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navajorug.com revenue decline for last six months
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OVERVIEW
In October 2025, navajorug.com generated $122,140 in online sales, significantly outperforming the median revenue of $44,689 in the CRAFTS sector, although still trailing behind the leading competitor, hobbylobby.com, at $16,558,548. The site achieved a conversion rate of 3.00-3.50%, which is competitive but below the high industry benchmark of 4.72%. With an average order value (AOV) of $650-675, navajorug.com exceeds the sector's average AOV of $333. The site recorded 5,903 sessions, far lower than the median of 20,487 in its category, highlighting opportunities for increased traffic and engagement.
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navajorug.com competitors

In October 2025, when comparing navajorug.com to its competitors, it is evident that navajorug.com is performing relatively well. With a revenue of $122,140, 183 transactions, 5,903 sessions, an AOV of $650-675, and a conversion rate of 3.00-3.50%, navajorug.com is holding its own. However, when looking at culturalpatina.com, it falls behind in terms of revenue ($8,057), transactions (10), sessions (1,839), AOV ($750-775), and conversion rate (0.50-1.00%). On the other hand, alltribes.com outperforms navajorug.com with a higher revenue of $245,386, more transactions (459), more sessions (52,200), a lower AOV of $525-550, and a similar conversion rate of 0.50-1.00%. Despite some areas where navajorug.com may lag behind its competitors, it is clear that there is potential for growth and improvement in the future.

culturalpatina.com screenshot
#1 culturalpatina.com
8.1K
Revenue
1.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
alltribes.com screenshot
#2 alltribes.com
245.4K
Revenue
52.2K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
navajorug.com vs top market performers
navajorug.com
top retailers
conversion rate vs average order value for navajorug.com and its competitors
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Revenue share by device at navajorug.com

In October large majority of sales on navajorug.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on navajorug.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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navajorug.com channels

Identify top traffic channels that drive growth for navajorug.comand discover how performance of traffic channels has changed over time.

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navajorug.com Google Ads spend

Evaluate navajorug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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navajorug.com devices

Review navajorug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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navajorug.com top markets

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navajorug.com country & global rank

Assess the ranking of navajorug.com among other retailers within its primary country and worldwide.

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