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Sep 2025
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Home/Insights/Retailers/navajorug.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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113.4K
Revenue
Sep 25
5K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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Navajorug.com is a website that specializes in selling authentic, handwoven Navajo rugs and textiles. Their inventory features an extensive collection of meticulously crafted rugs made by skilled Navajo artisans. These rugs possess unique tribal patterns, vibrant colors, and are made using traditional weaving techniques, showcasing the rich cultural heritage of the Navajo people.

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navajorug.com Annual Revenue and Growth

navajorug.com's annual sales on its online store amounted to $2.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
navajorug.com revenue by year

navajorug.com's monthly revenueOVER TIME
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Over the past three months, navajorug.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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navajorug.com revenue decline for last six months
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OVERVIEW
In September 2025, navajorug.com achieved $113,416 in online sales, significantly surpassing the median of $43,726 in the CRAFTS sector. With a conversion rate of 3.00-3.50%, it performs well against the high benchmark of 4.35%. The average order value (AOV) of $650-675 also exceeds the sector average of $313. The site attracted 5,048 sessions, far behind the leading hobbylobby.com with 16,508,897 sessions, and below the median of 20,689, indicating potential for growth in traffic. Overall, navajorug.com demonstrates solid performance metrics in a competitive market.
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navajorug.com competitors

In September 2025, navajorug.com generated $113,416 in revenue from 168 transactions with 5,048 sessions, resulting in an average order value (AOV) of $650-$675 and a conversion rate of 3.00-3.50%. In comparison, culturalpatina.com had lower revenue at $10,396 from 13 transactions and 2,994 sessions, with a higher AOV of $800-$825 but a lower conversion rate of 0.00-0.50%. On the other hand, alltribes.com outperformed navajorug.com with $275,873 in revenue from 510 transactions and 58,968 sessions, a slightly lower AOV of $525-$550, and a conversion rate of 0.50-1.00%. While navajorug.com had a decent performance, alltribes.com stood out with higher revenue and more transactions, showcasing a strong competitive edge in the market.

culturalpatina.com screenshot
#1 culturalpatina.com
10.4K
Revenue
3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
alltribes.com screenshot
#2 alltribes.com
275.9K
Revenue
59K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
navajorug.com vs top market performers
navajorug.com
top retailers
conversion rate vs average order value for navajorug.com and its competitors
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Revenue share by device at navajorug.com

In September large majority of sales on navajorug.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on navajorug.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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navajorug.com channels

Identify top traffic channels that drive growth for navajorug.comand discover how performance of traffic channels has changed over time.

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navajorug.com Google Ads spend

Evaluate navajorug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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navajorug.com devices

Review navajorug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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navajorug.com top markets

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navajorug.com country & global rank

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