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Nov 2025
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Home/Insights/Retailers/navajorug.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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106.8K
Revenue
Nov 25
4.9K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$600-700
AOV
Nov 25
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Navajorug.com is a website that specializes in selling authentic, handwoven Navajo rugs and textiles. Their inventory features an extensive collection of meticulously crafted rugs made by skilled Navajo artisans. These rugs possess unique tribal patterns, vibrant colors, and are made using traditional weaving techniques, showcasing the rich cultural heritage of the Navajo people.

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navajorug.com Annual Revenue and Growth

navajorug.com's annual sales on its online store amounted to $2.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
navajorug.com revenue by year

navajorug.com's monthly revenueOVER TIME
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Over the past three months, navajorug.com revenue has experienced decline of 33%, compared to the preceding three months.

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navajorug.com revenue decline for last six months
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OVERVIEW
In November 2025, navajorug.com achieved impressive performance metrics in the hobbies and leisure/crafts industry, generating $106,768 in online sales, significantly surpassing the median revenue of $46,765. With a conversion rate of 3.00-3.50%, it remained competitive, though shy of the high industry benchmark of 4.49%. The average order value (AOV) of $650-675 highlighted strong customer spending, well above the median of $355. The site attracted 4,883 sessions, a stark contrast to the industry leader hobbylobby.com's 24,761,058 sessions and the median of 17,230, showcasing potential for growth in traffic engagement.
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navajorug.com competitors

In November 2025, navajorug.com generated a revenue of $106,768 from 163 transactions and 4,883 sessions, with an Average Order Value (AOV) of $650-675 and a conversion rate of 3.00-3.50%. In comparison, culturalpatina.com only had a revenue of $10,070 from 13 transactions and 2,608 sessions, with an AOV of $750-775 and a conversion rate of 0.50-1.00%. Meanwhile, alltribes.com outperformed both navajorug.com and culturalpatina.com with a revenue of $303,789 from 622 transactions and 65,164 sessions, with an AOV of $475-500 and a conversion rate of 0.50-1.00%. Overall, navajorug.com falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing its competitiveness in the market.

culturalpatina.com screenshot
#1 culturalpatina.com
10.1K
Revenue
2.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
alltribes.com screenshot
#2 alltribes.com
303.8K
Revenue
65.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
navajorug.com vs top market performers
navajorug.com
top retailers
conversion rate vs average order value for navajorug.com and its competitors
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Revenue share by device at navajorug.com

In November large majority of sales on navajorug.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on navajorug.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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navajorug.com channels

Identify top traffic channels that drive growth for navajorug.comand discover how performance of traffic channels has changed over time.

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navajorug.com Google Ads spend

Evaluate navajorug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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navajorug.com devices

Review navajorug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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navajorug.com top markets

Explore navajorug.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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navajorug.com country & global rank

Assess the ranking of navajorug.com among other retailers within its primary country and worldwide.

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