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Dec 2025
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Home/Insights/Retailers/navajorug.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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124.9K
Revenue
Dec 25
6.3K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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Navajorug.com is a website that specializes in selling authentic, handwoven Navajo rugs and textiles. Their inventory features an extensive collection of meticulously crafted rugs made by skilled Navajo artisans. These rugs possess unique tribal patterns, vibrant colors, and are made using traditional weaving techniques, showcasing the rich cultural heritage of the Navajo people.

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navajorug.com Annual Revenue and Growth

navajorug.com's annual sales on its online store amounted to $2.2M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
navajorug.com revenue by year

navajorug.com's monthly revenueOVER TIME
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Over the past three months, navajorug.com revenue has experienced decline of 19%, compared to the preceding three months.

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navajorug.com revenue decline for last six months
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OVERVIEW
In December 2025, navajorug.com, operating in the hobbies and leisure/crafts industry, generated $124,881 in online sales, significantly surpassing the median of $42,698. With a conversion rate of 3.00-3.50%, navajorug.com is competitive, though still below the high of 4.58% in the sector. The average order value (AOV) ranged between $625-650, well above the category's high of $300. The website attracted 6,308 sessions, far fewer than the industry leader hobbylobby.com, which garnered 23,197,957 sessions, and below the median of 20,027 sessions in the industry, highlighting opportunities for growth and increased visibility.
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navajorug.com competitors

In December 2025, navajorug.com generated a revenue of $124,881 from 198 transactions and 6,308 sessions, with an average order value (AOV) of $625-650 and a conversion rate of 3.00-3.50%. In comparison, culturalpatina.com saw a revenue of $18,507 from 24 transactions and 4,296 sessions, with an AOV of $750-775 and a conversion rate of 0.50-1.00%. On the other hand, alltribes.com outperformed both navajorug.com and culturalpatina.com with a revenue of $282,490 from 560 transactions and 60,348 sessions, a slightly lower AOV of $500-525, and a similar conversion rate of 0.50-1.00%. While navajorug.com falls in between its competitors in terms of revenue and conversion rate, it excels in AOV and performs competitively in terms of transactions and sessions.

culturalpatina.com screenshot
#1 culturalpatina.com
18.5K
Revenue
4.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
alltribes.com screenshot
#2 alltribes.com
282.5K
Revenue
60.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
navajorug.com vs top market performers
navajorug.com
top retailers
conversion rate vs average order value for navajorug.com and its competitors
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Revenue share by device at navajorug.com

In December large majority of sales on navajorug.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on navajorug.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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navajorug.com channels

Identify top traffic channels that drive growth for navajorug.comand discover how performance of traffic channels has changed over time.

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navajorug.com Google Ads spend

Evaluate navajorug.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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navajorug.com devices

Review navajorug.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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navajorug.com top markets

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navajorug.com country & global rank

Assess the ranking of navajorug.com among other retailers within its primary country and worldwide.

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