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Dec 2025
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Home/Insights/Retailers/newwavetoys.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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44K
Revenue
Dec 25
24.2K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Newwavetoys.com is a website that offers a range of collectible retro gaming products. Their product offerings include mini arcade cabinets meticulously designed to resemble historic and popular arcade machines. Additionally, they sell accessories and add-ons to enhance the gaming experience, appealing to fans of video game nostalgia and retro gaming enthusiasts.

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newwavetoys.com Annual Revenue and Growth

newwavetoys.com's annual sales on its online store amounted to $780.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$780.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
newwavetoys.com revenue by year

newwavetoys.com's monthly revenueOVER TIME
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Over the past three months, newwavetoys.com revenue has experienced decline of 0.98%, compared to the preceding three months.

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newwavetoys.com revenue decline for last six months
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OVERVIEW
In December 2025, newwavetoys.com generated $44,018 in revenue, significantly lower than the GAMES industry median of $100,760, with a conversion rate of 1.00-1.50%, below the high of 3.91%. Its average order value (AOV) ranged from $175-200, considerably less than the high of $403, and the site recorded 24,163 sessions, just shy of the industry median of 28,044, indicating challenges in traffic and conversion relative to major competitors like tcgplayer.com and lego.com.
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newwavetoys.com competitors

In December 2025, newwavetoys.com outperformed its competitors in terms of revenue, with $44,018 compared to cooluli.com's $17,472 and arcadeshock.com's $30,357. However, it fell short of horiusa.com, which raked in $440,913. In terms of transactions, newwavetoys.com had 251, lagging behind arcadeshock.com's 449 and horiusa.com's 2,286. When it comes to sessions, newwavetoys.com had 24,163, lower than arcadeshock.com's 47,996 and horiusa.com's 174,032. The average order value (AOV) for newwavetoys.com ranged between $175-$200, matching horiusa.com but surpassing cooluli.com and arcadeshock.com. However, newwavetoys.com had a conversion rate of 1.00-1.50%, falling behind cooluli.com's 2.00-2.50% and on par with horiusa.com.

cooluli.com screenshot
#1 cooluli.com
17.5K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
arcadeshock.com screenshot
#2 arcadeshock.com
30.4K
Revenue
48K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
horiusa.com screenshot
#3 horiusa.com
440.9K
Revenue
174K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
newwavetoys.com vs top market performers
newwavetoys.com
top retailers
conversion rate vs average order value for newwavetoys.com and its competitors
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Revenue share by device at newwavetoys.com

In December large majority of sales on newwavetoys.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In December large majority of sales on newwavetoys.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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newwavetoys.com channels

Identify top traffic channels that drive growth for newwavetoys.comand discover how performance of traffic channels has changed over time.

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newwavetoys.com Google Ads spend

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newwavetoys.com devices

Review newwavetoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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newwavetoys.com top markets

Explore newwavetoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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newwavetoys.com country & global rank

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