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Nov 2025
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Home/Insights/Retailers/newwavetoys.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.8K
Revenue
Nov 25
18K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Newwavetoys.com is a website that offers a range of collectible retro gaming products. Their product offerings include mini arcade cabinets meticulously designed to resemble historic and popular arcade machines. Additionally, they sell accessories and add-ons to enhance the gaming experience, appealing to fans of video game nostalgia and retro gaming enthusiasts.

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newwavetoys.com Annual Revenue and Growth

newwavetoys.com's annual sales on its online store amounted to $780.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$780.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
newwavetoys.com revenue by year

newwavetoys.com's monthly revenueOVER TIME
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Over the past three months, newwavetoys.com revenue has experienced decline of 50%, compared to the preceding three months.

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newwavetoys.com revenue decline for last six months
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OVERVIEW
In November 2025, newwavetoys.com, operating in the games category, generated $10,788 in online sales, significantly below the median of $75,113, with a conversion rate ranging from 0.00-0.50%, far beneath the industry's high of 3.82%. Its average order value (AOV) was between $175-200, while the high AOV in the category is $419. The site had 18,025 sessions, compared to the median of 27,423 and a leading store, lego.com, with 70,194,174 sessions, indicating room for improvement in traffic and conversion strategies to enhance overall performance in the competitive games market.
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newwavetoys.com competitors

In November 2025, newwavetoys.com generated $10,788 in revenue from 61 transactions with 18,025 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 0.00-0.50%. Comparatively, cooluli.com achieved $19,154 in revenue from 140 transactions with 5,846 sessions, boasting a higher conversion rate of 2.00-2.50%. arcadeshock.com outperformed newwavetoys.com with $27,449 in revenue from 411 transactions and 43,297 sessions, although they had a lower AOV of $50-75 and a similar conversion rate range of 0.50-1.00%. On the other hand, horiusa.com excelled with $375,615 in revenue from 1,933 transactions and 151,350 sessions, sharing the same AOV range as newwavetoys.com but achieving a higher conversion rate of 1.00-1.50%. Overall, newwavetoys.com could improve its performance by increasing transactions and sessions to boost revenue and conversion rates to compete more effectively with its counterparts.

cooluli.com screenshot
#1 cooluli.com
19.2K
Revenue
5.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
arcadeshock.com screenshot
#2 arcadeshock.com
27.4K
Revenue
43.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
horiusa.com screenshot
#3 horiusa.com
375.6K
Revenue
151.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
newwavetoys.com vs top market performers
newwavetoys.com
top retailers
conversion rate vs average order value for newwavetoys.com and its competitors
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Revenue share by device at newwavetoys.com

In November large majority of sales on newwavetoys.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In November large majority of sales on newwavetoys.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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newwavetoys.com channels

Identify top traffic channels that drive growth for newwavetoys.comand discover how performance of traffic channels has changed over time.

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newwavetoys.com Google Ads spend

Evaluate newwavetoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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newwavetoys.com devices

Review newwavetoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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newwavetoys.com top markets

Explore newwavetoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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newwavetoys.com country & global rank

Assess the ranking of newwavetoys.com among other retailers within its primary country and worldwide.

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