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Aug 2026

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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

nintendo.com

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253.3M

Revenue

Aug 26

61.4M

Sessions

Aug 26

2.0-2.5%

Conv. rate

Aug 26

$175-200

AOV

Aug 26

Main country of store: JAPAN
Website category: GAMES

Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more.

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nintendo.com Annual Revenue and Growth

nintendo.com's annual sales on its online store amounted to $2.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$2.3B

Annual growth forecast2025/2026

10-20%

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eCommerce Revenue

nintendo.com's monthly revenueOVER TIME
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Over the past three months, nintendo.com revenue has experienced growth of 75%, compared to the preceding three months.

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nintendo.com revenue growth for last six months

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OVERVIEW

nintendo.com generated $253.3 million in online sales for the month of August 2026, significantly outpacing a typical video games consoles and accessories store's revenue of around $105,000. With 61.4 million sessions, nintendo.com far exceeds the typical 46,200 sessions seen in this category. Its conversion rate stands at 2.00-2.50%, comfortably within the typical range of 0.53% to 3.7%. The average order value (AOV) of $175-200 also falls within the typical range of $61 to $534 for the category.

nintendo.com competitors

In August 2026, nintendo.com trails its competitors in conversion rate, which stands between 2.00-2.50%. In contrast, lukiegames.com surpasses with a conversion rate of 2.50-3.00%. Despite this, nintendo.com leads significantly in revenue at $253.3 million, outperforming gamestop.com, which generates $22.8 million. In transactions, nintendo.com also excels with 1.3 million, well ahead of gamestop.com at 285,000. Furthermore, nintendo.com achieves 61.4 million sessions, far exceeding gamestop.com’s 15.7 million sessions. Overall, while nintendo.com has a lower conversion rate, it remains the top performer in revenue, transactions, and sessions among its competitors.

#1 geo-online.co.jp

17.4M

Revenue

4.8M

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#2 ifixit.com

7.3M

Revenue

9.3M

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

nintendo.com vs top market performers

nintendo.com

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Revenue share by device at nintendo.com

In August large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

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nintendo.com channels

Identify top traffic channels that drive growth for nintendo.comand discover how performance of traffic channels has changed over time.

nintendo.com Google Ads spend

Evaluate nintendo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nintendo.com devices

Review nintendo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nintendo.com top markets

Explore nintendo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.