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Oct 2025
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Home/Insights/Retailers/nintendo.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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211.8M
Revenue
Oct 25
60.7M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: JAPAN
  • Website category: GAMES

Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more.

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nintendo.com's monthly revenueOVER TIME
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Over the past three months, nintendo.com revenue has experienced decline of 16%, compared to the preceding three months.

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nintendo.com revenue decline for last six months
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OVERVIEW
In October 2025, nintendo.com led the GAMES industry with a remarkable revenue of $211,820,897, far exceeding the median of $99,599, and achieved the highest session count at 60,665,990, well above the industry median of 43,947. Its conversion rate ranged between 2.00-2.50%, notably lower than the very high industry benchmark of 3.8%, while the average order value (AOV) was between $150-175, significantly less than the peak of $476 in the category. Overall, nintendo.com demonstrated strong market performance, maintaining its position as the largest online store in the segment.
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nintendo.com competitors

In October 2025, nintendo.com stands out among its competitors in the gaming industry. With a revenue of $211,820,897 and 1,283,146 transactions from 60,665,990 sessions, it surpasses gamestop.com, powera.com, estarland.com, dkoldies.com, and lukiegames.com in terms of overall performance. While gamestop.com has a higher conversion rate of 2.00-2.50%, nintendo.com leads in revenue, transactions, and sessions. powera.com, estarland.com, dkoldies.com, and lukiegames.com also fall behind nintendo.com in revenue and transaction metrics. Overall, nintendo.com's Average Order Value (AOV) of $150-175 and conversion rate of 2.00-2.50% demonstrate its strong position in the market compared to its competitors.

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nintendo.com vs top market performers
nintendo.com
top retailers
conversion rate vs average order value for nintendo.com and its competitors
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Revenue share by device at nintendo.com

In October large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In October large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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nintendo.com channels

Identify top traffic channels that drive growth for nintendo.comand discover how performance of traffic channels has changed over time.

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nintendo.com Google Ads spend

Evaluate nintendo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nintendo.com devices

Review nintendo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nintendo.com top markets

Explore nintendo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nintendo.com country & global rank

Assess the ranking of nintendo.com among other retailers within its primary country and worldwide.

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