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Jul 2025
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Home/Insights/Retailers/nintendo.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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185.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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  • Main country of store: JAPAN
  • Website category: GAMES

Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more.

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nintendo.com's revenueOVER TIME
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Over the past three months, nintendo.com revenue has experienced growth of 56%, compared to the preceding three months.

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nintendo.com revenue growth for last six months
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OVERVIEW
In July 2025, nintendo.com dominated the GAMES industry, leading with the highest online sales revenue at $185,280,905, far surpassing the industry median of $114,710. The website also recorded the highest number of sessions, totaling 63,565,561, significantly above the median of 50,939. However, its conversion rate of 1.50-2.00% did not reach the industry's high of 3.8%, yet it stayed well above the low of 0.45%. The Average Order Value (AOV) ranged from $150-175, not quite hitting the high of $478 seen within the sector but comfortably above the low of $59.
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nintendo.com competitors

In July 2025, nintendo.com outperformed its competitors in terms of revenue, transactions, and sessions. nintendo.com generated a revenue of $185,280,905 with 1,156,888 transactions and 63,565,561 sessions. The average order value (AOV) ranged from $150-175 with a conversion rate of 1.50-2.00%. In comparison, gamestop.com had a revenue of $20,074,148 with 256,136 transactions and 14,080,920 sessions. powera.com, estarland.com, dkoldies.com, and lukiegames.com also fell short in revenue and sessions compared to nintendo.com. While some competitors had similar AOV and conversion rates, nintendo.com clearly stood out in terms of overall performance and user engagement in the gaming industry during July 2025.

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Sessions
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nintendo.com vs top market performers
nintendo.com
top retailers
conversion rate vs average order value for nintendo.com and its competitors
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Revenue share by device at nintendo.com

In July large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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nintendo.com channels

Identify top traffic channels that drive growth for nintendo.comand discover how performance of traffic channels has changed over time.

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nintendo.com Google Ads spend

Evaluate nintendo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nintendo.com devices

Review nintendo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nintendo.com top markets

Explore nintendo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nintendo.com country & global rank

Assess the ranking of nintendo.com among other retailers within its primary country and worldwide.

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