Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Sep 2025

All countries

Home/Insights/Retailers/nintendo.com

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

nintendo.com

Start benchmarking for free

171.2M

Revenue

Sep 25

59.1M

Sessions

Sep 25

1.5-2.0%

Conv. rate

Sep 25

$150-175

AOV

Sep 25

Main country of store: JAPAN
Website category: GAMES

Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more.

GRIPS CUSTOMERS & RESEARCH PARTNERS

nintendo.com's monthly revenueOVER TIME
View real-time data

Over the past three months, nintendo.com revenue has experienced decline of 23%, compared to the preceding three months.

View real-time data

nintendo.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In September 2025, nintendo.com generated $171,158,267 in online sales, significantly surpassing the median revenue of $90,396 in the GAMES industry, establishing it as the largest online store in this category. With 59,096,016 sessions, nintendo.com also leads in traffic, compared to a median of 45,137 sessions. Its conversion rate ranged from 1.50% to 2.00%, while the industry averages vary from 0.42% to 3.74%. The average order value (AOV) was between $150 and $175, lower than the industry's high of $454, yet above the low of $62, reflecting strong consumer engagement.

nintendo.com competitors

In September 2025, when comparing nintendo.com to its competitors in the gaming industry, nintendo.com stands out with a revenue of $171,158,267 and 1,019,288 transactions from 59,096,016 sessions. Its Average Order Value (AOV) falls between $150-175, with a conversion rate of 1.50-2.00. In comparison, gamestop.com generates $22,164,683 in revenue from 274,914 transactions and 13,474,030 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50. powera.com, estarland.com, dkoldies.com, and lukiegames.com also show varying revenue, transaction, session, AOV, and conversion rate numbers, with each competitor having its strengths and weaknesses in comparison to nintendo.com's impressive performance metrics.

#1 geo-online.co.jp

23.1M

Revenue

5.5M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#2 ifixit.com

8.5M

Revenue

8.9M

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

nintendo.com vs top market performers

nintendo.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at nintendo.com

In September large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

nintendo.com channels

Identify top traffic channels that drive growth for nintendo.comand discover how performance of traffic channels has changed over time.

nintendo.com Google Ads spend

Evaluate nintendo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nintendo.com devices

Review nintendo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nintendo.com top markets

Explore nintendo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.