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Apr 2026
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Home/Insights/Retailers/nintendo.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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150M
Revenue
Apr 26
66.9M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: JAPAN
  • Website category: GAMES

Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more.

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nintendo.com Annual Revenue and Growth

nintendo.com's annual sales on its online store amounted to $2.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.3B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
nintendo.com revenue by year

nintendo.com's monthly revenueOVER TIME
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Over the past three months, nintendo.com revenue has experienced decline of 35%, compared to the preceding three months.

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nintendo.com revenue decline for last six months
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OVERVIEW
In April 2026, nintendo.com emerged as the leading online store in the games and video games consoles and accessories category, generating impressive revenue of $150,001,983, far surpassing the median of $93,284. The site attracted 66,873,164 sessions, significantly higher than the industry median of 40,251. Its conversion rate ranged between 1.00-1.50%, below the industry's high of 3.76%, while the Average Order Value (AOV) was between $150-175, notably lower than the high of $434 seen in the sector, indicating strong traffic but potential opportunities for increasing conversion and order value.
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nintendo.com competitors

In April 2026, nintendo.com led the gaming e-commerce sector with impressive metrics: a revenue of $150,001,983, 882,184 transactions, and 66,873,164 sessions. Its Average Order Value (AOV) ranged from $150 to $175, and a conversion rate of 1.00-1.50%. In comparison, gamestop.com generated $19,440,377 with a lower AOV of $50-75 and a higher conversion rate of 1.50-2.00%, showcasing its appeal in the budget-conscious segment. Meanwhile, powera.com and estarland.com reported revenues of $393,477 and $302,820, respectively, but both struggled with lower transaction volumes and AOVs. dkoldies.com, with revenue at $1,042,401 and an AOV of $100-125, matched nintendo.com’s conversion rate of 1.00-1.50%. Finally, lukiegames.com outperformed many with a conversion rate of 2.00-2.50%, though its overall revenue at $930,564 highlighted the challenges faced by niche competitors in capturing market share.

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CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
nintendo.com vs top market performers
nintendo.com
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conversion rate vs average order value for nintendo.com and its competitors
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Revenue share by device at nintendo.com

In April large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In April large majority of sales on nintendo.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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nintendo.com channels

Identify top traffic channels that drive growth for nintendo.comand discover how performance of traffic channels has changed over time.

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nintendo.com Google Ads spend

Evaluate nintendo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nintendo.com devices

Review nintendo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nintendo.com top markets

Explore nintendo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nintendo.com country & global rank

Assess the ranking of nintendo.com among other retailers within its primary country and worldwide.

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