Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/northernlightsmusic.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for northernlightsmusic.comnorthernlightsmusic.com

Start benchmarking for free
Sign in with GoogleSign up with Google
263.5K
Revenue
Jan 26
44.5K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

NorthernLightsMusic.com is a web-based platform offering a wide range of musical products for sale. With a diverse selection of instruments, accessories, and sheet music, the site caters to musicians of all levels. They also provide resourceful content, including instructional videos and articles, contributing to users musical journey.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

northernlightsmusic.com Annual Revenue and Growth

northernlightsmusic.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
northernlightsmusic.com revenue by year

northernlightsmusic.com's monthly revenueOVER TIME
View real-time data

Over the past three months, northernlightsmusic.com revenue has experienced growth of 7%, compared to the preceding three months.

View real-time data
northernlightsmusic.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, northernlightsmusic.com generated $263,540 in online sales, significantly surpassing the e-commerce median of $104,613, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.81%. Its average order value (AOV) ranged between $450-475, exceeding the high AOV of $348 for the industry. The site recorded 44,452 sessions, closely aligning with the median of 44,933, while the leading store, qvc.com, achieved revenue of $109,143,419, illustrating a competitive but growing presence in the e-commerce sector.
Read more

northernlightsmusic.com competitors

In January 2026, northernlightsmusic.com generated $263,540 in revenue from 573 transactions and 44,452 sessions, with an average order value (AOV) of $450-475 and a conversion rate of 1.00-1.50%. Compared to its competitors, northernlightsmusic.com falls behind in revenue when looking at briansguitars.com, which earned $976,653 with 791 transactions and 51,671 sessions. However, northernlightsmusic.com outperformed klosguitars.com in terms of revenue, but klosguitars.com had a higher AOV of $500-525. midwoodguitarstudio.com had the highest revenue of $395,326, but with fewer sessions compared to northernlightsmusic.com. humbuckermusic.com had a high AOV of $1175-1200, but a low conversion rate. Overall, northernlightsmusic.com holds its own in the competitive landscape, showing potential for growth in various domains.

klosguitars.com screenshot
#1 klosguitars.com
117.5K
Revenue
32.1K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
midwoodguitarstudio.com screenshot
#2 midwoodguitarstudio.com
395.3K
Revenue
23.4K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
guitargal.com screenshot
#3 guitargal.com
132.3K
Revenue
14.3K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
humbuckermusic.com screenshot
#4 humbuckermusic.com
212.4K
Revenue
61.7K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
briansguitars.com screenshot
#5 briansguitars.com
976.7K
Revenue
51.7K
Sessions
1.5-2.0%
Conv. rate
$1200-1300
AOV
northernlightsmusic.com vs top market performers
northernlightsmusic.com
top retailers
conversion rate vs average order value for northernlightsmusic.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at northernlightsmusic.com

In January large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

northernlightsmusic.com channels

Identify top traffic channels that drive growth for northernlightsmusic.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

northernlightsmusic.com Google Ads spend

Evaluate northernlightsmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

northernlightsmusic.com devices

Review northernlightsmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

northernlightsmusic.com top markets

Explore northernlightsmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

northernlightsmusic.com country & global rank

Assess the ranking of northernlightsmusic.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard