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Aug 2025
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Home/Insights/Retailers/northernlightsmusic.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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186.5K
Revenue
28.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

NorthernLightsMusic.com is a web-based platform offering a wide range of musical products for sale. With a diverse selection of instruments, accessories, and sheet music, the site caters to musicians of all levels. They also provide resourceful content, including instructional videos and articles, contributing to users musical journey.

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northernlightsmusic.com's revenueOVER TIME
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Over the past three months, northernlightsmusic.com revenue has experienced decline of 16%, compared to the preceding three months.

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northernlightsmusic.com revenue decline for last six months
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OVERVIEW
In August 2025, northernlightsmusic.com in the e-commerce_and_shopping industry had a revenue of $186,538, a conversion rate of 1.00-1.50%, and an AOV of $425-450. With 28,137 sessions, it performed below the median of 41,767 sessions. Compared to the largest online store in the category, qvc.com, which had a revenue of $116,936,529, northernlightsmusic.com had a relatively lower revenue. Additionally, its conversion rate and AOV were also lower compared to the highest values in the E COMMERCE AND SHOPPING sector, highlighting potential areas for improvement.
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northernlightsmusic.com competitors

In August 2025, northernlightsmusic.com generated $186,538 in revenue from 417 transactions with 28,137 sessions, boasting an average order value (AOV) between $425-450 and a conversion rate of 1.00-1.50%. Compared to its competitors, klosguitars.com had a revenue of $126,464 from 268 transactions with 35,859 sessions, an AOV of $450-475, and a conversion rate of 0.50-1.00%. midwoodguitarstudio.com outperformed with $200,258 in revenue from 306 transactions and 11,978 sessions, with an AOV of $650-675 and a high conversion rate of 2.50-3.00%. humbuckermusic.com, with $181,022 in revenue from 150 transactions and 43,435 sessions, had a significantly higher AOV of $1200-1225 but a lower conversion rate of 0.00-0.50%. briansguitars.com emerged as a strong competitor with $907,822 in revenue from 743 transactions and 42,175 sessions, with an AOV matching humbuckermusic.com and a conversion rate of 1.50-2.00%.

klosguitars.com screenshot
#1 klosguitars.com
126.5K
Revenue
35.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
midwoodguitarstudio.com screenshot
#2 midwoodguitarstudio.com
200.3K
Revenue
12K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
guitargal.com screenshot
#3 guitargal.com
91K
Revenue
9.1K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
humbuckermusic.com screenshot
#4 humbuckermusic.com
181K
Revenue
43.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
briansguitars.com screenshot
#5 briansguitars.com
907.8K
Revenue
42.2K
Sessions
1.5-2.0%
Conv. rate
$1200-1300
AOV
northernlightsmusic.com vs top market performers
northernlightsmusic.com
top retailers
conversion rate vs average order value for northernlightsmusic.com and its competitors
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Revenue share by device at northernlightsmusic.com

In August large majority of sales on northernlightsmusic.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on northernlightsmusic.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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northernlightsmusic.com channels

Identify top traffic channels that drive growth for northernlightsmusic.comand discover how performance of traffic channels has changed over time.

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northernlightsmusic.com Google Ads spend

Evaluate northernlightsmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northernlightsmusic.com devices

Review northernlightsmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northernlightsmusic.com top markets

Explore northernlightsmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northernlightsmusic.com country & global rank

Assess the ranking of northernlightsmusic.com among other retailers within its primary country and worldwide.

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