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Jul 2026
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Home/Insights/Retailers/northernlightsmusic.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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80.1K
Revenue
Jul 26
10.8K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

NorthernLightsMusic.com is a web-based platform offering a wide range of musical products for sale. With a diverse selection of instruments, accessories, and sheet music, the site caters to musicians of all levels. They also provide resourceful content, including instructional videos and articles, contributing to users musical journey.

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northernlightsmusic.com Annual Revenue and Growth

northernlightsmusic.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
northernlightsmusic.com revenue by year

northernlightsmusic.com's monthly revenueOVER TIME
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Over the past three months, northernlightsmusic.com revenue has experienced decline of 49%, compared to the preceding three months.

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northernlightsmusic.com revenue decline for last six months
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OVERVIEW
northernlightsmusic.com operates within the e-commerce and shopping category, showing performance metrics that are slightly below the typical e-commerce and shopping retailer. For July 2026, it generated $80,100 in online sales compared to the typical $80,800. Its conversion rate of 1.00-1.50% is within the typical range of 0.75% to 3.8%. With an average order value of $525-550, it significantly exceeds the typical range of $59 to $332. However, with only 10,800 sessions, it falls short of the typical e-commerce and shopping retailer's 35,800 sessions.
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northernlightsmusic.com competitors

northernlightsmusic.com trails its competitors most significantly in sessions, with only 10,800 compared to briansguitars.com’s 63,300, a gap of 52,500. In July 2026, northernlightsmusic.com generated $80,100 in revenue from 151 transactions, resulting in an average order value (AOV) of $525-550. In contrast, briansguitars.com leads with $1.2 million in revenue from 1,034 transactions and an AOV of $1,200-1,225. Competitors like midwoodguitarstudio.com and guitargal.com also outperform northernlightsmusic.com, achieving $392,000 and $137,000 in revenue, respectively. While northernlightsmusic.com maintains a conversion rate of 1.00-1.50%, it shares this with guitargal.com, indicating potential in customer engagement despite lower overall performance.

klosguitars.com screenshot
#1 klosguitars.com
84.1K
Revenue
22.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
midwoodguitarstudio.com screenshot
#2 midwoodguitarstudio.com
391.9K
Revenue
20.3K
Sessions
2.5-3.0%
Conv. rate
$700-800
AOV
guitargal.com screenshot
#3 guitargal.com
136.8K
Revenue
13.6K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
humbuckermusic.com screenshot
#4 humbuckermusic.com
236.4K
Revenue
38.8K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
briansguitars.com screenshot
#5 briansguitars.com
1.2M
Revenue
63.3K
Sessions
1.5-2.0%
Conv. rate
$1200-1300
AOV
northernlightsmusic.com vs top market performers
northernlightsmusic.com
top retailers
conversion rate vs average order value for northernlightsmusic.com and its competitors
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Revenue share by device at northernlightsmusic.com

In July large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries northernlightsmusic.com operates in

northernlightsmusic.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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northernlightsmusic.com channels

Identify top traffic channels that drive growth for northernlightsmusic.comand discover how performance of traffic channels has changed over time.

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northernlightsmusic.com Google Ads spend

Evaluate northernlightsmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northernlightsmusic.com devices

Review northernlightsmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northernlightsmusic.com top markets

Explore northernlightsmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northernlightsmusic.com country & global rank

Assess the ranking of northernlightsmusic.com among other retailers within its primary country and worldwide.

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