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Sep 2025
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Home/Insights/Retailers/northernlightsmusic.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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202.3K
Revenue
Sep 25
28.1K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

NorthernLightsMusic.com is a web-based platform offering a wide range of musical products for sale. With a diverse selection of instruments, accessories, and sheet music, the site caters to musicians of all levels. They also provide resourceful content, including instructional videos and articles, contributing to users musical journey.

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northernlightsmusic.com Annual Revenue and Growth

northernlightsmusic.com's annual sales on its online store amounted to $1.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
northernlightsmusic.com revenue by year

northernlightsmusic.com's monthly revenueOVER TIME
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Over the past three months, northernlightsmusic.com revenue has experienced growth of 28%, compared to the preceding three months.

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northernlightsmusic.com revenue growth for last six months
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OVERVIEW
In September 2025, northernlightsmusic.com generated $202,258 in online sales, significantly surpassing the e-commerce industry median of $81,105, with a conversion rate between 1.50-2.00%, below the industry high of 3.72%. The average order value (AOV) ranged from $475 to $500, well above the e-commerce median AOV of $351. The site recorded 28,095 sessions, trailing the median of 37,786 in its category, while the top competitor, qvc.com, led the industry with revenue of $118,237,048, highlighting the competitive landscape within the e-commerce and shopping sector.
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northernlightsmusic.com competitors

In September 2025, northernlightsmusic.com outperformed some of its competitors in terms of revenue, with a total of $202,258. klosguitars.com lagged behind with $102,059, while guitargal.com also had lower revenue at $110,849. However, northernlightsmusic.com fell short in terms of transactions compared to briansguitars.com, which had 876 transactions. In terms of sessions, northernlightsmusic.com had 28,095, while humbuckermusic.com had the highest with 46,386. The Average Order Value (AOV) for northernlightsmusic.com ranged between $475-$500, with some competitors like briansguitars.com having a higher AOV at $1200-$1225. The conversion rate for northernlightsmusic.com was between 1.50-2.00, similar to briansguitars.com, but lower than midwoodguitarstudio.com with a rate of 2.50-3.00. Overall, while northernlightsmusic.com showed strong performance in revenue and AOV, there is room for improvement in terms of transactions and conversion rate when compared to its competitors.

klosguitars.com screenshot
#1 klosguitars.com
102.1K
Revenue
29.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
midwoodguitarstudio.com screenshot
#2 midwoodguitarstudio.com
201.8K
Revenue
12K
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
guitargal.com screenshot
#3 guitargal.com
110.8K
Revenue
11.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
humbuckermusic.com screenshot
#4 humbuckermusic.com
167.9K
Revenue
46.4K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
briansguitars.com screenshot
#5 briansguitars.com
1.1M
Revenue
48.5K
Sessions
1.5-2.0%
Conv. rate
$1200-1300
AOV
northernlightsmusic.com vs top market performers
northernlightsmusic.com
top retailers
conversion rate vs average order value for northernlightsmusic.com and its competitors
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Revenue share by device at northernlightsmusic.com

In September large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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northernlightsmusic.com channels

Identify top traffic channels that drive growth for northernlightsmusic.comand discover how performance of traffic channels has changed over time.

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northernlightsmusic.com Google Ads spend

Evaluate northernlightsmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northernlightsmusic.com devices

Review northernlightsmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northernlightsmusic.com top markets

Explore northernlightsmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northernlightsmusic.com country & global rank

Assess the ranking of northernlightsmusic.com among other retailers within its primary country and worldwide.

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