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Sep 2026
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Home/Insights/Retailers/northernlightsmusic.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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70.4K
Revenue
Sep 26
9.2K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

NorthernLightsMusic.com is a web-based platform offering a wide range of musical products for sale. With a diverse selection of instruments, accessories, and sheet music, the site caters to musicians of all levels. They also provide resourceful content, including instructional videos and articles, contributing to users musical journey.

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northernlightsmusic.com Annual Revenue and Growth

northernlightsmusic.com's annual sales on its online store amounted to $2.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
northernlightsmusic.com revenue by year

northernlightsmusic.com's monthly revenueOVER TIME
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Over the past three months, northernlightsmusic.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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northernlightsmusic.com revenue decline for last six months
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OVERVIEW
In September 2026, northernlightsmusic.com generated revenue of $70,400, slightly below the typical e-commerce and shopping retailer's $73,500. Its conversion rate of 1.00-1.50% is within the typical range of 0.72% to 3.81%. The average order value (AOV) of $525-550 surpasses the typical e-commerce and shopping retailer's range of $59 to $347. With 9,227 sessions, northernlightsmusic.com sees significantly fewer visits than the typical e-commerce and shopping retailer, which experiences around 34,400 sessions monthly.
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northernlightsmusic.com competitors

In September 2026, northernlightsmusic.com trails significantly in revenue, earning $70,400 compared to competitors like briansguitars.com, which leads with $853,000. Although northernlightsmusic.com recorded 129 transactions, this is fewer than both midwoodguitarstudio.com with 353 and guitargal.com with 166. With 9,227 sessions, it falls behind the 46,100 sessions achieved by briansguitars.com, making it the lowest performer in this metric as well. northernlightsmusic.com’s average order value (AOV) ranges from $525-550, which is competitive but not as high as the AOV of briansguitars.com at $1175-1200. Lastly, its conversion rate of 1.00-1.50% aligns with guitargal.com but trails behind midwoodguitarstudio.com’s 2.50-3.00%.

klosguitars.com screenshot
#1 klosguitars.com
114.7K
Revenue
32.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
midwoodguitarstudio.com screenshot
#2 midwoodguitarstudio.com
265.9K
Revenue
13.5K
Sessions
2.5-3.0%
Conv. rate
$700-800
AOV
guitargal.com screenshot
#3 guitargal.com
131.1K
Revenue
13.2K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
humbuckermusic.com screenshot
#4 humbuckermusic.com
159.5K
Revenue
38.8K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
briansguitars.com screenshot
#5 briansguitars.com
853.1K
Revenue
46.1K
Sessions
1.5-2.0%
Conv. rate
$1100-1200
AOV
northernlightsmusic.com vs top market performers
northernlightsmusic.com
top retailers
conversion rate vs average order value for northernlightsmusic.com and its competitors
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Revenue share by device at northernlightsmusic.com

In September large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on northernlightsmusic.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries northernlightsmusic.com operates in

northernlightsmusic.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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northernlightsmusic.com channels

Identify top traffic channels that drive growth for northernlightsmusic.comand discover how performance of traffic channels has changed over time.

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northernlightsmusic.com Google Ads spend

Evaluate northernlightsmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northernlightsmusic.com devices

Review northernlightsmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northernlightsmusic.com top markets

Explore northernlightsmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northernlightsmusic.com country & global rank

Assess the ranking of northernlightsmusic.com among other retailers within its primary country and worldwide.

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