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Aug 2026
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Home/Insights/Retailers/northernlites.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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18.4K
Revenue
Aug 26
5.3K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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NorthernLites.com is a website that offers an array of merchandise. The site primarily sells outdoor gear, providing a range of products like clothing, footwear, and equipment. Nordic skis, snowshoes, camping gear, and accessories are some popular items available. The website caters to customers seeking reliable and practical gear for various outdoor activities.

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northernlites.com Annual Revenue and Growth

northernlites.com's annual sales on its online store amounted to $178.8K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$178.8K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
northernlites.com revenue by year

northernlites.com's monthly revenueOVER TIME
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Over the past three months, northernlites.com revenue has experienced growth of 114%, compared to the preceding three months.

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northernlites.com revenue growth for last six months
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OVERVIEW
northernlites.com generated $18,400 in revenue for online sales in August 2026. This figure is notably lower than the average fashion and apparel store, which typically sees around $87,900 a month. With a conversion rate of 1.00-1.50%, northernlites.com is within the category's typical range of 0.65% to 3.1%. The average order value (AOV) for the site stands at $250-275, also within the typical range of $84 to $408. Additionally, the site recorded 5,304 sessions, significantly fewer than the average fashion and apparel store, which experiences around 37,200 sessions monthly.
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northernlites.com competitors

In August 2026, msrgear.com led the market with impressive figures, boasting revenue of $281,000, 1,658 transactions, and 13,200 sessions. In contrast, northernlites.com generated $18,400 from 68 transactions and 5,304 sessions, ranking third in revenue among its competitors. While northernlites.com has an average order value (AOV) ranging from $250-275, it trails behind snowshoe.com, which achieved an AOV of $175-200 despite lower revenue of $15,400 and 80 transactions. cascadedesigns.com surpasses all with revenue of $617,000 and 1,758 transactions, although its conversion rate of 0.00-0.50 indicates room for improvement. Meanwhile, iversonssnowshoes.com saw $11,600 in revenue from 32 transactions, with an AOV of $350-375, placing it fifth in the ranking. Overall, northernlites.com maintains a competitive stance, particularly with a conversion rate of 1.00-1.50%.

snowshoe.com screenshot
#1 snowshoe.com
15.4K
Revenue
4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
iversonssnowshoes.com screenshot
#2 iversonssnowshoes.com
11.6K
Revenue
2.1K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
msrgear.com screenshot
#3 msrgear.com
280.7K
Revenue
13.2K
Sessions
12.5-13.0%
Conv. rate
$150-175
AOV
cascadedesigns.com screenshot
#4 cascadedesigns.com
616.9K
Revenue
484.9K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
drift-products.com screenshot
#5 drift-products.com
6.6K
Revenue
1.2K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
northernlites.com vs top market performers
northernlites.com
top retailers
conversion rate vs average order value for northernlites.com and its competitors
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Revenue share by device at northernlites.com

In August large majority of sales on northernlites.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on northernlites.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries northernlites.com operates in

northernlites.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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northernlites.com channels

Identify top traffic channels that drive growth for northernlites.comand discover how performance of traffic channels has changed over time.

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northernlites.com Google Ads spend

Evaluate northernlites.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northernlites.com devices

Review northernlites.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northernlites.com top markets

Explore northernlites.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northernlites.com country & global rank

Assess the ranking of northernlites.com among other retailers within its primary country and worldwide.

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