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Oct 2025
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Home/Insights/Retailers/norwall.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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259.9K
Revenue
Oct 25
78.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Norwall.com is an online platform offering a wide range of products related to home improvement and emergency preparedness. Their inventory comprises various items such as generators, power supplies, backup systems, electrical equipment, and related accessories. Customers can find reliable products for both residential and commercial purposes on this website.

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norwall.com Annual Revenue and Growth

norwall.com's annual sales on its online store amounted to $7.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
norwall.com revenue by year

norwall.com's monthly revenueOVER TIME
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Over the past three months, norwall.com revenue has experienced decline of 17%, compared to the preceding three months.

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norwall.com revenue decline for last six months
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OVERVIEW
In October 2025, norwall.com achieved online sales revenue of $259,925, significantly surpassing the home and garden industry median of $117,921, though far below the category leader, homedepot.com at $1,418,970,899. Its conversion rate ranged from 1.00% to 1.50%, trailing the high industry benchmark of 3.47%. The average order value (AOV) was between $300-325, while a high AOV in the sector reaches $676. With 78,095 sessions, norwall.com performed well above the industry median of 30,856, yet still behind the leading site, which recorded an astounding 152,722,965 sessions.
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norwall.com competitors

In October 2025, norwall.com reported a revenue of $259,925 with 850 transactions and 78,095 sessions. The average order value (AOV) ranged from $300 to $325, and the conversion rate was between 1.00% and 1.50%. In comparison, electricgeneratorsdirect.com led the pack with a revenue of $1,708,130 from 2,292 transactions and 182,269 sessions, boasting an AOV of $725 to $750. However, despite its high revenue, the conversion rate matched that of norwall.com. apelectric.com followed with a revenue of $652,591 and a higher conversion rate range of 2.00% to 2.50%. nationwidegenerators.com lagged behind with a revenue of $79,581 and 137 transactions. factorypure.com excelled with a revenue of $1,133,280 and 1,817 transactions, similar to norwall.com in terms of conversion rate. Lastly, duromaxpower.com fell short with a revenue of $602,542 and the lowest conversion rate range of 0.00% to 0.50%.

electricgeneratorsdirect.com screenshot
#1 electricgeneratorsdirect.com
1.7M
Revenue
182.3K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
apelectric.com screenshot
#2 apelectric.com
652.6K
Revenue
45.8K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
nationwidegenerators.com screenshot
#3 nationwidegenerators.com
79.6K
Revenue
9.4K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
factorypure.com screenshot
#4 factorypure.com
1.1M
Revenue
163.8K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
duromaxpower.com screenshot
#5 duromaxpower.com
602.5K
Revenue
163.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
norwall.com vs top market performers
norwall.com
top retailers
conversion rate vs average order value for norwall.com and its competitors
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Revenue share by device at norwall.com

In October large majority of sales on norwall.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In October large majority of sales on norwall.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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norwall.com channels

Identify top traffic channels that drive growth for norwall.comand discover how performance of traffic channels has changed over time.

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norwall.com Google Ads spend

Evaluate norwall.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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norwall.com devices

Review norwall.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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norwall.com top markets

Explore norwall.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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norwall.com country & global rank

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