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Sep 2025
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Home/Insights/Retailers/nouveaulashes.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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75K
Revenue
Sep 25
17.8K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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The website nouveaulashes.com is dedicated to offering various products related to eyelash enhancements. They sell a range of eyelash extension supplies, including adhesives, tools, and application kits. Additionally, they provide professional training courses to help individuals learn and refine their skills in eyelash extension application techniques.

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nouveaulashes.com Annual Revenue and Growth

nouveaulashes.com's annual sales on its online store amounted to $748.7K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$748.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nouveaulashes.com revenue by year

nouveaulashes.com's monthly revenueOVER TIME
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Over the past three months, nouveaulashes.com revenue has experienced growth of 46%, compared to the preceding three months.

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nouveaulashes.com revenue growth for last six months
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OVERVIEW
In September 2025, nouveaulashes.com generated $75,021 in online sales, outperforming the BEAUTY AND COSMETICS median of $40,540, while maintaining a conversion rate between 3.50-4.00%, slightly below the high of 4.54%. With an average order value (AOV) of $100-125, it remains under the category's high of $203, yet above the low of $47. The site recorded 17,781 sessions, slightly below the median of 18,928, but far from the highest sessions at sephora.com, which boasts 45,764,193. Overall, the metrics indicate a strong position within the competitive landscape of beauty and cosmetics.
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nouveaulashes.com competitors

In September 2025, when comparing nouveaulashes.com to its competitor falseeyelashes.co.uk, it is clear that falseeyelashes.co.uk outperforms nouveaulashes.com in terms of revenue, transactions, and sessions. falseeyelashes.co.uk generated a revenue of $124,663 from 2,692 transactions and 71,297 sessions, while nouveaulashes.com only brought in $75,021 from 661 transactions and 17,781 sessions. However, nouveaulashes.com has a higher average order value (AOV) ranging from $100-125 compared to falseeyelashes.co.uk's AOV of $25-50. Additionally, both websites have similar conversion rates of 3.50-4.00%. Overall, falseeyelashes.co.uk demonstrates stronger performance in terms of revenue and website traffic, while nouveaulashes.com excels in AOV.

falseeyelashes.co.uk screenshot
#1 falseeyelashes.co.uk
124.7K
Revenue
71.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
nouveaulashes.com vs top market performers
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conversion rate vs average order value for nouveaulashes.com and its competitors
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Revenue share by device at nouveaulashes.com

In September large majority of sales on nouveaulashes.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on nouveaulashes.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nouveaulashes.com channels

Identify top traffic channels that drive growth for nouveaulashes.comand discover how performance of traffic channels has changed over time.

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nouveaulashes.com Google Ads spend

Evaluate nouveaulashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nouveaulashes.com devices

Review nouveaulashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nouveaulashes.com top markets

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nouveaulashes.com country & global rank

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