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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.2M
Revenue
Jul 26
180.4K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: CONSTRUCTION AND MAINTENANCE

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ofen.de Annual Revenue and Growth

ofen.de's annual sales on its online store amounted to $22.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ofen.de revenue by year

ofen.de's monthly revenueOVER TIME
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Over the past three months, ofen.de revenue has experienced decline of 20%, compared to the preceding three months.

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ofen.de revenue decline for last six months
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OVERVIEW
ofen.de outperforms an average construction and maintenance store in several key metrics. In July 2026, it generated $1.2 million in online sales, vastly exceeding the $144,000 average. The site's conversion rate of 1.00-1.50% falls within the typical range of 0.64% to 2.82%. Its average order value (AOV) of $500-525 is also within the category's typical range of $277 to $937. Additionally, with 180,000 sessions, ofen.de significantly surpasses the average construction and maintenance store's 22,900 sessions, while the top competitor, grainger.com, garners 13.4 million sessions.
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ofen.de competitors

In July 2026, ofen.de trails its competitors significantly in average order value (AOV), which ranges from 500-525, compared to higher figures like 1050-1075 for feuer-fuchs.de and 1100-1125 for feuerdepot.de. However, ofen.de dominates in revenue, generating $1.2 million, outpacing schornstein-fachhandel.de by $289,000. It also leads in transactions, with 2,279, surpassing schornstein-fachhandel.de by 801 transactions. In terms of sessions, ofen.de outperforms its closest competitor, ofenseite.com, by 96,800 sessions, totaling 180,000. The conversion rate for ofen.de, at 1.00-1.50%, is competitive but lower than the 1.50-2.00% seen in both schornstein-fachhandel.de and schamotte-shop.de. Overall, while ofen.de excels in revenue and user engagement, it faces challenges with AOV compared to its rivals.

ofenseite.com screenshot
#1 ofenseite.com
283.9K
Revenue
83.2K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
feuer-fuchs.de screenshot
#2 feuer-fuchs.de
414.4K
Revenue
42.2K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
feuerdepot.de screenshot
#3 feuerdepot.de
373.7K
Revenue
55.5K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
schornstein-fachhandel.de screenshot
#4 schornstein-fachhandel.de
911K
Revenue
75.9K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
schamotte-shop.de screenshot
#5 schamotte-shop.de
249.4K
Revenue
49.7K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
ofen.de vs top market performers
ofen.de
top retailers
conversion rate vs average order value for ofen.de and its competitors
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Revenue share by device at ofen.de

In July large majority of sales on ofen.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on ofen.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ofen.de channels

Identify top traffic channels that drive growth for ofen.deand discover how performance of traffic channels has changed over time.

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ofen.de Google Ads spend

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ofen.de devices

Review ofen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ofen.de top markets

Explore ofen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ofen.de country & global rank

Assess the ranking of ofen.de among other retailers within its primary country and worldwide.

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