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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.2M
Revenue
Sep 26
221.4K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: CONSTRUCTION AND MAINTENANCE

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ofen.de Annual Revenue and Growth

ofen.de's annual sales on its online store amounted to $22.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ofen.de revenue by year

ofen.de's monthly revenueOVER TIME
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Over the past three months, ofen.de revenue has experienced decline of 22%, compared to the preceding three months.

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ofen.de revenue decline for last six months
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OVERVIEW
ofen.de generates impressive performance metrics compared to an average construction and maintenance store. In September 2026, it achieved $1.2 million in online sales, significantly higher than the average store's $128,000 monthly revenue. Its conversion rate ranges from 1.00-1.50%, which is comfortably within the typical range of 0.64% to 2.78%. The average order value (AOV) stands at $500-525, also within the category's typical range of $279 to $925. Additionally, ofen.de attracted 221,000 sessions, far exceeding the average construction and maintenance store's 19,900 sessions, illustrating its strong online presence.
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ofen.de competitors

In September 2026, ofen.de trails its competitors most notably in average order value (AOV), which ranges from 500-525, compared to schornstein-fachhandel.de's 650-675. Despite this, ofen.de excels with the highest session count at 221,000, well ahead of schornstein-fachhandel.de's 148,000. In terms of revenue, ofen.de ranks second with $1.2 million, surpassed only by schornstein-fachhandel.de at $2 million. For transactions, ofen.de also ranks second with 2,440, trailing behind schornstein-fachhandel.de's 2,967. When considering conversion rates, ofen.de performs between 1.00-1.50%, while schornstein-fachhandel.de leads with 1.50-2.00%. Overall, while ofen.de demonstrates strong traffic and revenue, it faces challenges in AOV and conversion effectiveness compared to its competitors.

ofenseite.com screenshot
#1 ofenseite.com
345.1K
Revenue
119.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
feuer-fuchs.de screenshot
#2 feuer-fuchs.de
359.3K
Revenue
38.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
feuerdepot.de screenshot
#3 feuerdepot.de
853.5K
Revenue
128.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
schornstein-fachhandel.de screenshot
#4 schornstein-fachhandel.de
2M
Revenue
148.5K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
schamotte-shop.de screenshot
#5 schamotte-shop.de
209.4K
Revenue
40.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
ofen.de vs top market performers
ofen.de
top retailers
conversion rate vs average order value for ofen.de and its competitors
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Revenue share by device at ofen.de

In September large majority of sales on ofen.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ofen.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ofen.de channels

Identify top traffic channels that drive growth for ofen.deand discover how performance of traffic channels has changed over time.

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ofen.de Google Ads spend

Evaluate ofen.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ofen.de devices

Review ofen.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ofen.de top markets

Explore ofen.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ofen.de country & global rank

Assess the ranking of ofen.de among other retailers within its primary country and worldwide.

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