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May 2025
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Home/Insights/Retailers/oldsouls.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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43.2K
Revenue
4.3K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
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a collection of products driven by our shared love for the outdoors and our experiences afield - quality goods and respect for our environment. buy it well, buy it once. be an old soul, join us.

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oldsouls.com's revenueOVER TIME
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Over the past three months, oldsouls.com revenue has experienced decline of 9.6%, compared to the preceding three months.

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oldsouls.com revenue decline for last six months
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OVERVIEW
In May 2025, oldsouls.com had a revenue of $43,198 from online sales with a conversion rate of 4.50-5.00%, an average order value (AOV) of $200-225, and a total of 4,315 sessions on the website.
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oldsouls.com competitors

In May 2025, oldsouls.com outperformed its competitors coldspringapothecary.com and coldspringgeneralstore.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. oldsouls.com generated a revenue of $43,198 from 198 transactions and 4,315 sessions, with an AOV ranging from $200 to $225 and a conversion rate between 4.50% and 5.00%. In comparison, coldspringapothecary.com earned $3,335 from 71 transactions and 1,934 sessions, with an AOV of $25 to $50 and a conversion rate between 3.50% and 4.00%. Meanwhile, coldspringgeneralstore.com made $4,093 from 34 transactions and 1,031 sessions, with an AOV of $100 to $125 and a conversion rate between 3.00% and 3.50%. Overall, oldsouls.com demonstrated stronger performance across all key metrics when compared to its competitors in May 2025.

coldspringgeneralstore.com screenshot
#1 coldspringgeneralstore.com
4.1K
Revenue
1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coldspringapothecary.com screenshot
#2 coldspringapothecary.com
3.3K
Revenue
1.9K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
oldsouls.com vs top market performers
oldsouls.com
top retailers
conversion rate vs average order value for oldsouls.com and its competitors
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Revenue share by device at oldsouls.com

In May large majority of sales on oldsouls.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on oldsouls.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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oldsouls.com channels

Identify top traffic channels that drive growth for oldsouls.comand discover how performance of traffic channels has changed over time.

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oldsouls.com Google Ads spend

Evaluate oldsouls.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldsouls.com devices

Review oldsouls.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldsouls.com top markets

Explore oldsouls.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldsouls.com country & global rank

Assess the ranking of oldsouls.com among other retailers within its primary country and worldwide.

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