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Nov 2025
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Home/Insights/Retailers/optimal-selection.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for optimal-selection.comoptimal-selection.com

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31.4K
Revenue
Nov 25
6K
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Optimal-selection.com is a website that offers a range of products for various categories. They sell items such as clothing, accessories, electronics, home goods, and more. With a wide selection available, customers can find items of interest that cater to their preferences and needs.

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optimal-selection.com Annual Revenue and Growth

optimal-selection.com's annual sales on its online store amounted to $236.4K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$236.4K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
optimal-selection.com revenue by year

optimal-selection.com's monthly revenueOVER TIME
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Over the past three months, optimal-selection.com revenue has experienced decline of 32%, compared to the preceding three months.

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optimal-selection.com revenue decline for last six months
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OVERVIEW
In November 2025, optimal-selection.com generated $31,449 in online sales, significantly below the median revenue of $62,853 in the FOOD AND DRINK industry, while achieving a conversion rate of 4.50-5.00%, which is commendable but still shy of the industry's high of 6.58%. The average order value (AOV) ranged from $100 to $125, well below the high AOV of $209. The site recorded 5,975 sessions, far less than the median of 19,436, indicating potential for growth when compared to leading competitor chewy.com, which dominates the market with substantial revenue and traffic figures.
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optimal-selection.com competitors

In November 2025, optimal-selection.com had a revenue of $31,449 with 272 transactions and 5,975 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 4.50-5.00%. In comparison, one of its competitors, wisdompanel.com, reported significantly higher metrics with a revenue of $1,713,370 from 13,354 transactions and 818,024 sessions. wisdompanel.com also had a higher AOV range of $125-$150 but a lower conversion rate of 1.50-2.00%. While optimal-selection.com has a strong conversion rate, its competitors like wisdompanel.com surpass it in revenue, transactions, sessions, and AOV. This suggests that optimal-selection.com may need to focus on increasing its customer base and average order value to better compete in the market.

wisdompanel.com screenshot
#1 wisdompanel.com
1.7M
Revenue
818K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
optimal-selection.com vs top market performers
optimal-selection.com
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conversion rate vs average order value for optimal-selection.com and its competitors
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Revenue share by device at optimal-selection.com

In November large majority of sales on optimal-selection.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on optimal-selection.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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optimal-selection.com channels

Identify top traffic channels that drive growth for optimal-selection.comand discover how performance of traffic channels has changed over time.

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optimal-selection.com Google Ads spend

Evaluate optimal-selection.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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optimal-selection.com devices

Review optimal-selection.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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optimal-selection.com top markets

Explore optimal-selection.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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optimal-selection.com country & global rank

Assess the ranking of optimal-selection.com among other retailers within its primary country and worldwide.

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