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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

oven.ly

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19.3K

Revenue

12K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Oven.ly is a website that offers a variety of culinary appliances, accessories, and kitchen tools for sale. Their products cater to customers seeking high-quality cooking equipment, with an emphasis on efficiency, durability, and functionality. The website provides a wide selection of items suited for professional chefs as well as home cooks.

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oven.ly's revenueOVER TIME
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Over the past three months, oven.ly revenue has experienced decline of 3.4%, compared to the preceding three months.

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oven.ly revenue decline for last six months

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OVERVIEW

In May 2025, oven.ly's revenue for online sales in the food_and_drink category was $19,331, with a median revenue of $45,976. Their conversion rate ranged between 1.50-2.00%, while a very high rate in the category was 4.7% and a low rate was 0.97%. oven.ly's AOV fell between $75-100, with a high AOV in the category at $354 and a low at $51. They had 12,035 sessions, compared to the highest at 14,222,539 by nespresso.com, and a median of 16,818 sessions in the food_and_drink category.

oven.ly competitors

In May 2025, oven.ly outperformed its competitors in terms of revenue, with a total of $19,331. However, when comparing transaction numbers, oven.ly had 231 transactions, falling behind theevercake.com with 137 transactions but surpassing one of its competitors, bcakeny.com, with 101 transactions. In sessions, oven.ly had 12,035, outshining one of its competitors, one girlcookies.com, which had 1,305 sessions. When it comes to Average Order Value (AOV), oven.ly falls in the range of $75-$100, while bcakeny.com had the highest AOV range of $175-$200. In terms of conversion rate, oven.ly sits in the middle range of 1.50-2.00%, with theevercake.com leading with a conversion rate of 4.50-5.00%. Overall, oven.ly demonstrated solid performance in revenue and sessions compared to its competitors in May 2025.

#1 bcakeny.com

19K

Revenue

6.3K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#2 theevercake.com

18.1K

Revenue

2.8K

Sessions

4.5-5.0%

Conv. rate

$125-150

AOV

#3 onegirlcookies.com

3.5K

Revenue

1.3K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#4 pinkolive.com

19.8K

Revenue

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

oven.ly vs top market performers

oven.ly

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Revenue share by device at oven.ly

In May large majority of sales on oven.ly, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

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oven.ly channels

Identify top traffic channels that drive growth for oven.lyand discover how performance of traffic channels has changed over time.

oven.ly Google Ads spend

Evaluate oven.ly's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

oven.ly devices

Review oven.ly's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

oven.ly top markets

Explore oven.ly's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.