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May 2025

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Home/Insights/Retailers/pakuten.pl

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

pakuten.pl

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591.7K

Revenue

522.5K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

Main country of store: POLAND
Website category: FASHION AND APPAREL

Pakuten.pl is an online platform offering a diverse range of products for sale. The website serves as a marketplace for sellers, allowing them to list a variety of items. Customers can find products from various categories such as electronics, clothing, home goods, and more.

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pakuten.pl's revenueOVER TIME
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Over the past three months, pakuten.pl revenue has experienced growth of 63%, compared to the preceding three months.

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pakuten.pl revenue growth for last six months

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OVERVIEW

In May 2025, pakuten.pl in the FASHION AND APPAREL industry had online sales revenue of $591,663 with a median revenue of $81,783. The conversion rate ranged from 2.00-2.50%, while the highest was 3.09% and the lowest was 0.67%. The average order value (AOV) was $50-75, compared to a high of $415 and a low of $82 in the industry. With 522,451 sessions, pakuten.pl falls below the top performer shein.com with 224,142,058 sessions, but above the median of 33,223 in the industry.

pakuten.pl competitors

In May 2025, pakuten.pl generated a revenue of 591,663 with 10,785 transactions and 522,451 sessions. The average order value (AOV) ranged between 50-75, and the conversion rate was 2.00-2.50. Comparing this to its competitors, asos.com outperformed pakuten.pl significantly with a revenue of 99,695,645, 674,560 transactions, and 60,493,121 sessions. Although asos.com had a higher AOV of 125-150, its conversion rate was lower at 1.00-1.50. na-kd.com also surpassed pakuten.pl with a revenue of 7,074,951, 58,107 transactions, and 2,971,760 sessions. The AOV for na-kd.com was 100-125, and the conversion rate was 1.50-2.00. renee.pl had comparable performance to pakuten.pl with a revenue of 4,492,210, 63,057 transactions, and 3,635,823 sessions. The AOV and conversion rate for renee.pl were in the same range as pakuten.pl at 50-75 and 1.50-2.00, respectively.

#1 renee.pl

4.5M

Revenue

3.6M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#2 na-kd.com

7.1M

Revenue

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 asos.com

99.7M

Revenue

60.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

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TOP MARKET PERFORMERSby revenue

pakuten.pl vs top market performers

pakuten.pl

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Revenue share by device at pakuten.pl

In May large majority of sales on pakuten.pl, 76% was finalized on mobile devices, with 24% of sales coming from desktop devices.

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pakuten.pl channels

Identify top traffic channels that drive growth for pakuten.pland discover how performance of traffic channels has changed over time.

pakuten.pl Google Ads spend

Evaluate pakuten.pl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

pakuten.pl devices

Review pakuten.pl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

pakuten.pl top markets

Explore pakuten.pl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.