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Mar 2026
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Home/Insights/Retailers/panties.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for panties.companties.com

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6.8K
Revenue
Mar 26
3.9K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Panties.com is a website that offers a wide range of undergarments for women. The website provides a variety of underwear styles such as briefs, thongs, boyshorts, and bikini panties. Customers can find products made from different fabrics including cotton, lace, satin, and microfiber. Additionally, the site offers various sizes to accommodate different body types.

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panties.com Annual Revenue and Growth

panties.com's annual sales on its online store amounted to $905.5K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$905.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
panties.com revenue by year

panties.com's monthly revenueOVER TIME
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Over the past three months, panties.com revenue has experienced growth of 6.3%, compared to the preceding three months.

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panties.com revenue growth for last six months
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OVERVIEW
In March 2026, panties.com generated $6,750 in online sales, significantly below the ADULT industry's median of $51,366, with a conversion rate between 2.00-2.50%, trailing the high benchmark of 3.43%; the average order value (AOV) ranged from $75-100, notably lower than the industry's high of $474, while the site recorded 3,882 sessions, far behind the median of 21,678, illustrating the competitive challenges it faces in a market led by lelo.com's $12,771,410 revenue and naughtyamerica.com's 9,115,453 sessions.
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panties.com competitors

When comparing panties.com to its competitors in March 2026, it is evident that panties.com lags behind in terms of revenue. panties.com generated $6,750 in revenue from 80 transactions and 3,882 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In contrast, splendies.com outperformed panties.com significantly with a revenue of $331,356 from 9,235 transactions and 231,101 sessions, boasting a lower AOV of $25-$50 but a higher conversion rate of 3.50-4.00%. Similarly, somiapparel.com also surpassed panties.com with $3,426 in revenue from 53 transactions and 2,535 sessions, with an AOV of $50-$75 and a conversion rate matching that of panties.com at 2.00-2.50%. Overall, panties.com faces stiff competition from splendies.com and somiapparel.com in terms of revenue and conversion rates.

splendies.com screenshot
#1 splendies.com
331.4K
Revenue
231.1K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
somiapparel.com screenshot
#2 somiapparel.com
3.4K
Revenue
2.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
panties.com vs top market performers
panties.com
top retailers
conversion rate vs average order value for panties.com and its competitors
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Revenue share by device at panties.com

In March large majority of sales on panties.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on panties.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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panties.com channels

Identify top traffic channels that drive growth for panties.comand discover how performance of traffic channels has changed over time.

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panties.com Google Ads spend

Evaluate panties.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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panties.com devices

Review panties.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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panties.com top markets

Explore panties.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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panties.com country & global rank

Assess the ranking of panties.com among other retailers within its primary country and worldwide.

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