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Jul 2025
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Home/Insights/Retailers/panties.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for panties.companties.com

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34.1K
Revenue
19.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Panties.com is a website that offers a wide range of undergarments for women. The website provides a variety of underwear styles such as briefs, thongs, boyshorts, and bikini panties. Customers can find products made from different fabrics including cotton, lace, satin, and microfiber. Additionally, the site offers various sizes to accommodate different body types.

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panties.com's revenueOVER TIME
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Over the past three months, panties.com revenue has experienced decline of 59%, compared to the preceding three months.

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panties.com revenue decline for last six months
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OVERVIEW
In July 2025, panties.com, an ADULT industry store, generated $34,139 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. This performance is below the median revenue of $55,004 and AOV of $65 in the ADULT category, but falls short of the highest revenue of $11,058,846 and AOV of $502 from lovense.com. With 19,818 sessions, panties.com lags behind the median of 22,968 and the top performer naughtyamerica.com with 7,238,784 sessions. Despite room for improvement, panties.com shows potential for growth in the ADULT market.
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panties.com competitors

In July 2025, panties.com generated $34,139 in revenue from 380 transactions with 19,818 sessions, resulting in an Average Order Value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. Compared to its competitors, heavenpanty.com had significantly lower revenue at $818 from 7 transactions and 211 sessions, with a higher AOV of $100-$125 and a conversion rate of 3.00-3.50%. splendies.com outperformed panties.com with a revenue of $235,730 from 6,427 transactions and 136,336 sessions, although their AOV was lower at $25-$50 but with a higher conversion rate of 4.50-5.00%. somiapparel.com fell in between panties.com and its competitors with $11,037 in revenue from 151 transactions and 5,295 sessions, AOV of $50-$75, and a conversion rate of 2.50-3.00%. Overall, panties.com falls behind in revenue compared to its competitors, but its AOV and conversion rate are within a competitive range.

heavenpanty.com screenshot
#1 heavenpanty.com
818.1
Revenue
211
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
splendies.com screenshot
#2 splendies.com
235.7K
Revenue
136.3K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
somiapparel.com screenshot
#3 somiapparel.com
11K
Revenue
5.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
panties.com vs top market performers
panties.com
top retailers
conversion rate vs average order value for panties.com and its competitors
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Revenue share by device at panties.com

In July large majority of sales on panties.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on panties.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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panties.com channels

Identify top traffic channels that drive growth for panties.comand discover how performance of traffic channels has changed over time.

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panties.com Google Ads spend

Evaluate panties.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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panties.com devices

Review panties.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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panties.com top markets

Explore panties.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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panties.com country & global rank

Assess the ranking of panties.com among other retailers within its primary country and worldwide.

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