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May 2025
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Home/Insights/Retailers/panties.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for panties.companties.com

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88.1K
Revenue
82.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Panties.com is a website that offers a wide range of undergarments for women. The website provides a variety of underwear styles such as briefs, thongs, boyshorts, and bikini panties. Customers can find products made from different fabrics including cotton, lace, satin, and microfiber. Additionally, the site offers various sizes to accommodate different body types.

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panties.com's revenueOVER TIME
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Over the past three months, panties.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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panties.com revenue decline for last six months
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OVERVIEW
panties.com's performance metrics for May 2025 in the ADULT industry include revenue of $88,079 (median $52,244), conversion rate of 1.00-1.50% (high 3.33%, low 0.75%), AOV of $75-100 (high $495, low $69), and sessions totaling 82,704 (median 18,569). The top online store in the category is lovense.com with revenue of $11,416,588 and the highest number of sessions is 6,406,744 from naughtyamerica.com.
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panties.com competitors

In May 2025, panties.com had a revenue of $88,079 with 1,121 transactions and 82,704 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, splendies.com leads the pack with a revenue of $340,632, 8,946 transactions, and 182,075 sessions. However, their AOV is lower at $25-50, but their conversion rate is higher at 4.50-5.00%. somiapparel.com follows with $9,045 revenue, 128 transactions, and 3,848 sessions, offering a higher AOV of $50-75 and a conversion rate of 3.00-3.50%. heavenpanty.com lags behind with $964 revenue, 10 transactions, and 269 sessions, matching panties.com's AOV of $75-100 but with a slightly higher conversion rate of 3.50-4.00%. Overall, panties.com falls in the middle in terms of revenue and metrics among its competitors in the panties niche.

heavenpanty.com screenshot
#1 heavenpanty.com
964.3
Revenue
268.9
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
splendies.com screenshot
#2 splendies.com
340.6K
Revenue
182.1K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
somiapparel.com screenshot
#3 somiapparel.com
9K
Revenue
3.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
panties.com vs top market performers
panties.com
top retailers
conversion rate vs average order value for panties.com and its competitors
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Revenue share by device at panties.com

In May large majority of sales on panties.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on panties.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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panties.com channels

Identify top traffic channels that drive growth for panties.comand discover how performance of traffic channels has changed over time.

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panties.com Google Ads spend

Evaluate panties.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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panties.com devices

Review panties.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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panties.com top markets

Explore panties.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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panties.com country & global rank

Assess the ranking of panties.com among other retailers within its primary country and worldwide.

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