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Jan 2026
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Home/Insights/Retailers/panties.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for panties.companties.com

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9.7K
Revenue
Jan 26
3.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Panties.com is a website that offers a wide range of undergarments for women. The website provides a variety of underwear styles such as briefs, thongs, boyshorts, and bikini panties. Customers can find products made from different fabrics including cotton, lace, satin, and microfiber. Additionally, the site offers various sizes to accommodate different body types.

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panties.com Annual Revenue and Growth

panties.com's annual sales on its online store amounted to $905.5K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$905.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
panties.com revenue by year

panties.com's monthly revenueOVER TIME
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Over the past three months, panties.com revenue has experienced decline of 4.1%, compared to the preceding three months.

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panties.com revenue decline for last six months
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OVERVIEW
In January 2026, panties.com generated $9,669 in online sales, significantly below the ADULT industry's median of $63,533, with a conversion rate of 2.00-2.50%, which trails the high end of 3.33%. The average order value (AOV) ranged from $125-150, well under the high of $536. Additionally, the site recorded 3,847 sessions, far from the median of 27,839 and dwarfed by the leading store's 5,879,262 sessions, highlighting panties.com's challenges in performance relative to industry standards.
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panties.com competitors

In January 2026, panties.com generated $9,669 in revenue from 77 transactions and 3,847 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 2.00% and 2.50%. Compared to its competitors, splendies.com outperformed panties.com significantly, with a revenue of $263,522 from 7,307 transactions and 186,199 sessions. Despite having a lower AOV of $25 to $50, splendies.com boasted a higher conversion rate of 3.50% to 4.00%. On the other hand, somiapparel.com fell slightly behind panties.com, with $6,865 in revenue from 88 transactions and 3,007 sessions. somiapparel.com had a higher AOV of $75 to $100 but a similar conversion rate of 2.50% to 3.00%. Overall, panties.com could benefit from improving its conversion rate to compete more effectively with its rivals in the lingerie market.

splendies.com screenshot
#1 splendies.com
263.5K
Revenue
186.2K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
somiapparel.com screenshot
#2 somiapparel.com
6.9K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
panties.com vs top market performers
panties.com
top retailers
conversion rate vs average order value for panties.com and its competitors
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Revenue share by device at panties.com

In January large majority of sales on panties.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on panties.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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panties.com channels

Identify top traffic channels that drive growth for panties.comand discover how performance of traffic channels has changed over time.

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panties.com Google Ads spend

Evaluate panties.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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panties.com devices

Review panties.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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panties.com top markets

Explore panties.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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panties.com country & global rank

Assess the ranking of panties.com among other retailers within its primary country and worldwide.

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