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Nov 2025
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Home/Insights/Retailers/paperlondon.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.5K
Revenue
Nov 25
3K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Paperlondon.com is an online platform that offers a collection of clothing items for women. Their inventory includes a variety of stylish and fashionable apparel such as dresses, tops, skirts, and trousers. They also provide accessories like bags and jewellery, catering to the fashion preferences and desires of contemporary women.

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paperlondon.com's monthly revenueOVER TIME
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Over the past three months, paperlondon.com revenue has experienced decline of 65%, compared to the preceding three months.

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paperlondon.com revenue decline for last six months
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OVERVIEW
In November 2025, paperlondon.com, operating in the lifestyle/fashion and apparel sector, generated online sales revenue of $5,521, significantly below the median of $93,064. Its conversion rate ranged from 0.50-1.00%, underperforming against the industry high of 3.37% and just above the low of 0.73%. The average order value (AOV) stood between $200-225, which is lower than the high of $375 in the sector. Additionally, the website recorded 3,011 sessions, far below the median of 36,492, while leading competitor shein.com had an overwhelming 342,497,064 sessions, highlighting the competitive landscape.
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paperlondon.com competitors

In November 2025, paperlondon.com generated a revenue of 5,521 with 26 transactions and 3,011 sessions, resulting in an Average Order Value (AOV) of 200-225 and a conversion rate of 0.50-1.00. In comparison, woodlikeocean.com, a competitor, had a significantly higher revenue of 35,163 with 400 transactions and 28,719 sessions. However, woodlikeocean.com had a lower AOV of 75-100 but a higher conversion rate of 1.00-1.50. This suggests that while paperlondon.com may have a lower overall revenue, their AOV is higher, indicating that customers may be purchasing higher-priced items. Additionally, although woodlikeocean.com has more transactions and sessions, paperlondon.com has a competitive conversion rate within the same range.

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#1 woodlikeocean.com
35.2K
Revenue
28.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
paperlondon.com vs top market performers
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conversion rate vs average order value for paperlondon.com and its competitors
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Revenue share by device at paperlondon.com

In November large majority of sales on paperlondon.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on paperlondon.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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paperlondon.com channels

Identify top traffic channels that drive growth for paperlondon.comand discover how performance of traffic channels has changed over time.

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paperlondon.com Google Ads spend

Evaluate paperlondon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paperlondon.com devices

Review paperlondon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paperlondon.com top markets

Explore paperlondon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paperlondon.com country & global rank

Assess the ranking of paperlondon.com among other retailers within its primary country and worldwide.

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