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Sep 2025
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Home/Insights/Retailers/paperlondon.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7.8K
Revenue
Sep 25
4.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Paperlondon.com is an online platform that offers a collection of clothing items for women. Their inventory includes a variety of stylish and fashionable apparel such as dresses, tops, skirts, and trousers. They also provide accessories like bags and jewellery, catering to the fashion preferences and desires of contemporary women.

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paperlondon.com's monthly revenueOVER TIME
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Over the past three months, paperlondon.com revenue has experienced growth of 11%, compared to the preceding three months.

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paperlondon.com revenue growth for last six months
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OVERVIEW
In September 2025, paperlondon.com generated $7,762 in online sales with a conversion rate of 1.00-1.50%, significantly lower than the industry median of 3.2%. Its average order value (AOV) ranged from $150 to $175, also below the high of $382 in the FASHION AND APPAREL sector. The site attracted 4,176 sessions, far less than the median of 34,221 and the market leader, shein.com, which boasted an overwhelming 297 million sessions and $819 million in revenue. These metrics highlight paperlondon.com’s struggle to compete effectively within the dynamic fashion industry.
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paperlondon.com competitors

In September 2025, paperlondon.com had a revenue of $7,762 with 45 transactions and 4,176 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 1.00-1.50%. In comparison, woodlikeocean.com, a competitor, outperformed paperlondon.com with a revenue of $25,777 from 273 transactions and 15,375 sessions. Despite a lower AOV of $75-$100, woodlikeocean.com boasted a higher conversion rate of 1.50-2.00%. This suggests that while paperlondon.com may have a higher AOV, woodlikeocean.com is converting more sessions into transactions, ultimately resulting in higher revenue.

woodlikeocean.com screenshot
#1 woodlikeocean.com
25.8K
Revenue
15.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
paperlondon.com vs top market performers
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conversion rate vs average order value for paperlondon.com and its competitors
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Revenue share by device at paperlondon.com

In September large majority of sales on paperlondon.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on paperlondon.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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paperlondon.com channels

Identify top traffic channels that drive growth for paperlondon.comand discover how performance of traffic channels has changed over time.

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paperlondon.com Google Ads spend

Evaluate paperlondon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paperlondon.com devices

Review paperlondon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paperlondon.com top markets

Explore paperlondon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paperlondon.com country & global rank

Assess the ranking of paperlondon.com among other retailers within its primary country and worldwide.

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