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May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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207.8K
Revenue
May 26
81.3K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$75-100
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

Alles für deine Party bei Party.de! Partydeko von Frühling bis Winter ♕ Geburtstage ❤ Hochzeiten ❉ Halloween ☾ St. Martin ✿ Karneval ☃ Weihnachten ✨ …

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party.de Annual Revenue and Growth

party.de's annual sales on its online store amounted to $3.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
party.de revenue by year

party.de's monthly revenueOVER TIME
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Over the past three months, party.de revenue has experienced decline of 32%, compared to the preceding three months.

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party.de revenue decline for last six months
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OVERVIEW
In May 2026, party.de generated online sales revenue of $207,764, significantly outperforming the LIFESTYLE median of $99,682 but far behind the industry leader mueller.de at $8,489,496; with a conversion rate of 2.50-3.00%, it remains below the high benchmark of 4.09%, while its average order value (AOV) ranges from $75-100, which is considerably lower than the LIFESTYLE high of $431; party.de recorded 81,311 sessions, well above the median of 35,801 but dwarfed by mueller.de's 4,573,727 sessions, indicating room for growth in visibility and engagement.
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party.de competitors

In May 2026, party.de outperformed many competitors with a revenue of $207,764, bolstered by 2,232 transactions from 81,311 sessions, resulting in a conversion rate of 2.50-3.00%. In contrast, kostuempalast.de reported revenue of $86,049 from 721 transactions, while karneval-megastore.de generated $76,903 with 1,235 transactions, both showing lower conversion rates of 1.50-2.00%. maskworld.com led in overall revenue with $623,198 and 3,929 transactions, but it also attracted significantly more sessions at 207,811. deiters.de had a competitive revenue of $107,453 and 2,108 transactions but lagged behind in sessions with 97,426. Meanwhile, funidelia.de trailed with $30,725 in revenue from only 423 transactions, underscoring the strong market presence of party.de, which enjoys a favorable AOV of 75-100 compared to the higher AOVs seen at some competitors.

kostuempalast.de screenshot
#1 kostuempalast.de
86K
Revenue
36.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
karneval-megastore.de screenshot
#2 karneval-megastore.de
76.9K
Revenue
65.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
maskworld.com screenshot
#3 maskworld.com
623.2K
Revenue
207.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
funidelia.de screenshot
#4 funidelia.de
30.7K
Revenue
23K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
deiters.de screenshot
#5 deiters.de
107.5K
Revenue
97.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
party.de vs top market performers
party.de
top retailers
conversion rate vs average order value for party.de and its competitors
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Revenue share by device at party.de

In May large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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party.de channels

Identify top traffic channels that drive growth for party.deand discover how performance of traffic channels has changed over time.

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party.de Google Ads spend

Evaluate party.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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party.de devices

Review party.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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party.de top markets

Explore party.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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party.de country & global rank

Assess the ranking of party.de among other retailers within its primary country and worldwide.

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