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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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252.5K
Revenue
Jan 26
344.7K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

Alles für deine Party bei Party.de! Partydeko von Frühling bis Winter ♕ Geburtstage ❤ Hochzeiten ❉ Halloween ☾ St. Martin ✿ Karneval ☃ Weihnachten ✨ …

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party.de Annual Revenue and Growth

party.de's annual sales on its online store amounted to $3.3M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
party.de revenue by year

party.de's monthly revenueOVER TIME
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Over the past three months, party.de revenue has experienced decline of 9.1%, compared to the preceding three months.

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party.de revenue decline for last six months
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OVERVIEW
In January 2026, party.de generated $252,521 in online sales, significantly surpassing the LIFESTYLE median of $113,738 but far behind market leader mueller.de at $7,217,271; the conversion rate ranged from 0.50-1.00%, lower than the high of 4.07% in the industry, while its average order value (AOV) was $75-100, close to the low of $78 but well below the high of $386; with 344,748 sessions, party.de outperformed the median of 54,998, yet remained distant from mueller.de's impressive 4,109,646 sessions.
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party.de competitors

In January 2026, party.de reported a revenue of $252,521 with 3,289 transactions and 344,748 sessions, resulting in an AOV of $75-100 and a conversion rate of 0.50-1.00%. In comparison, kostuempalast.de had a higher revenue of $347,658 with 3,571 transactions and 161,467 sessions, boasting a conversion rate of 2.00-2.50%. karneval-megastore.de led the pack with a revenue of $1,111,355 from 17,454 transactions and 766,253 sessions, also with a conversion rate of 2.00-2.50%. maskworld.com had a revenue of $1,861,091, with an AOV of $125-150 and a high conversion rate of 2.00-2.50%. funidelia.de and deiters.de lagged slightly behind in revenue and transactions but still maintained competitive conversion rates of 2.00-2.50% and 1.50-2.00% respectively.

kostuempalast.de screenshot
#1 kostuempalast.de
347.7K
Revenue
161.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
karneval-megastore.de screenshot
#2 karneval-megastore.de
1.1M
Revenue
766.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
maskworld.com screenshot
#3 maskworld.com
1.9M
Revenue
617.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
funidelia.de screenshot
#4 funidelia.de
175.1K
Revenue
113.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
deiters.de screenshot
#5 deiters.de
345.9K
Revenue
518.1K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
party.de vs top market performers
party.de
top retailers
conversion rate vs average order value for party.de and its competitors
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Revenue share by device at party.de

In January large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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party.de channels

Identify top traffic channels that drive growth for party.deand discover how performance of traffic channels has changed over time.

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party.de Google Ads spend

Evaluate party.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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party.de devices

Review party.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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party.de top markets

Explore party.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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party.de country & global rank

Assess the ranking of party.de among other retailers within its primary country and worldwide.

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