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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for party.departy.de

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191.9K
Revenue
Apr 26
71.4K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

Alles für deine Party bei Party.de! Partydeko von Frühling bis Winter ♕ Geburtstage ❤ Hochzeiten ❉ Halloween ☾ St. Martin ✿ Karneval ☃ Weihnachten ✨ …

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party.de Annual Revenue and Growth

party.de's annual sales on its online store amounted to $3.3M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
party.de revenue by year

party.de's monthly revenueOVER TIME
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Over the past three months, party.de revenue has experienced growth of 45%, compared to the preceding three months.

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party.de revenue growth for last six months
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OVERVIEW
In April 2026, party.de generated online sales of $191,882, outperforming the LIFESTYLE median of $116,452, though significantly behind industry leader mueller.de at $7,195,326; the conversion rate ranged from 2.50-3.00%, slightly below the LIFESTYLE benchmark of 3.75%, while the average order value (AOV) stood between $75-100, compared to a high of $405 in the sector; with 71,425 sessions, party.de surpassed the median of 39,617, yet remained far behind mueller.de's impressive 4,570,563 sessions.
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party.de competitors

In April 2026, party.de generated a revenue of $191,882 from 2,017 transactions across 71,425 sessions, achieving a conversion rate of 2.50-3.00%. In comparison, kostuempalast.de earned $76,740 with a lower conversion rate of 1.50-2.00% and higher average order value (AOV) of $125-150. Meanwhile, karneval-megastore.de reported $110,816 in revenue with a similar AOV as party.de but a slightly lower conversion rate of 2.00-2.50%. The notable outlier, maskworld.com, led with $473,173 in revenue and 3,142 transactions but had an AOV of $150-175 and a conversion rate of 1.50-2.00%. funidelia.de and deiters.de, while having lower revenues of $35,273 and $110,782 respectively, both achieved similar conversion rates of 2.00-2.50%. Overall, party.de stands strong with its balanced performance relative to competitors.

kostuempalast.de screenshot
#1 kostuempalast.de
76.7K
Revenue
36.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
karneval-megastore.de screenshot
#2 karneval-megastore.de
110.8K
Revenue
70.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
maskworld.com screenshot
#3 maskworld.com
473.2K
Revenue
180.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
funidelia.de screenshot
#4 funidelia.de
35.3K
Revenue
24.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
deiters.de screenshot
#5 deiters.de
110.8K
Revenue
109.7K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
party.de vs top market performers
party.de
top retailers
conversion rate vs average order value for party.de and its competitors
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Revenue share by device at party.de

In April large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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party.de channels

Identify top traffic channels that drive growth for party.deand discover how performance of traffic channels has changed over time.

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party.de Google Ads spend

Evaluate party.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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party.de devices

Review party.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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party.de top markets

Explore party.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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party.de country & global rank

Assess the ranking of party.de among other retailers within its primary country and worldwide.

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