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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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182.3K
Revenue
Jul 26
65.8K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: LIFESTYLE

Alles für deine Party bei Party.de! Partydeko von Frühling bis Winter ♕ Geburtstage ❤ Hochzeiten ❉ Halloween ☾ St. Martin ✿ Karneval ☃ Weihnachten ✨ …

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party.de Annual Revenue and Growth

party.de's annual sales on its online store amounted to $3.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$3.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
party.de revenue by year

party.de's monthly revenueOVER TIME
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Over the past three months, party.de revenue has experienced decline of 36%, compared to the preceding three months.

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party.de revenue decline for last six months
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OVERVIEW
In the LIFESTYLE category, party.de generated $182,000 in revenue from online sales in July 2026, significantly above the $106,000 that a typical store in the LIFESTYLE category earns. Its conversion rate of 2.50-3.00% falls within the typical range of 0.72% to 4.27%, while its average order value (AOV) of $75-100 is below the typical range of $92 to $424. With 65,800 sessions, party.de outperformed a typical store in the LIFESTYLE category, which sees around 35,800 sessions monthly.
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party.de competitors

party.de trails maskworld.com by an astonishing $477,000 in revenue, ranking second among its competitors in July 2026. With a revenue of $182,000 from 1,886 transactions, party.de maintains a conversion rate of 2.50-3.00%. In contrast, kostuempalast.de generated $114,000 with 963 transactions and a lower conversion rate of 1.50-2.00%. Meanwhile, deiters.de earned $143,000 from 2,532 transactions, boasting a similar conversion rate but with fewer sessions at 146,000. Notably, karneval-megastore.de, while slightly trailing in revenue at $88,900, had a significantly higher number of sessions (105,000) but a lower conversion rate of 1.00-1.50%. Overall, party.de shows strong performance but lags behind maskworld.com in key metrics.

kostuempalast.de screenshot
#1 kostuempalast.de
114.1K
Revenue
50.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
karneval-megastore.de screenshot
#2 karneval-megastore.de
88.9K
Revenue
104.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
maskworld.com screenshot
#3 maskworld.com
658.7K
Revenue
217.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
funidelia.de screenshot
#4 funidelia.de
21.9K
Revenue
14.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
deiters.de screenshot
#5 deiters.de
143.2K
Revenue
145.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
party.de vs top market performers
party.de
top retailers
conversion rate vs average order value for party.de and its competitors
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Revenue share by device at party.de

In July large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on party.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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party.de channels

Identify top traffic channels that drive growth for party.deand discover how performance of traffic channels has changed over time.

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party.de Google Ads spend

Evaluate party.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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party.de devices

Review party.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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party.de top markets

Explore party.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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party.de country & global rank

Assess the ranking of party.de among other retailers within its primary country and worldwide.

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