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Oct 2025
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Home/Insights/Retailers/passionatepennypincher.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.8M
Revenue
Oct 25
521.7K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: COUPONS AND REBATES

Passionatepennypincher.com is an online platform offering budget-conscious individuals a variety of frugal living resources. They provide extensive information on deals, coupons, and discounts, along with helpful tips for saving money. The website offers categories like home, apparel, grocery, and meal planning, assisting visitors in managing their expenses effectively.

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passionatepennypincher.com Annual Revenue and Growth

passionatepennypincher.com's annual sales on its online store amounted to $24.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$24.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
passionatepennypincher.com revenue by year

passionatepennypincher.com's monthly revenueOVER TIME
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Over the past three months, passionatepennypincher.com revenue has experienced decline of 8.6%, compared to the preceding three months.

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passionatepennypincher.com revenue decline for last six months
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OVERVIEW
In October 2025, passionatepennypincher.com achieved impressive online sales revenue of $1,848,914, significantly surpassing the e-commerce and shopping industry median of $189,964. With a conversion rate between 3.50-4.00%, it remains competitive, although below the highest industry benchmark of 6.07%. The average order value (AOV) ranged from $75-100, showcasing a strong customer spend compared to the higher-end AOV of $196. Additionally, the site recorded 521,739 sessions, far exceeding the median of 48,581, yet still a fraction of woot.com’s impressive 15,718,502 sessions, indicating a solid position within the coupons and rebates sector.
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passionatepennypincher.com competitors

In October 2025, passionatepennypincher.com generated a revenue of $1,848,914 with 19,268 transactions and 521,739 sessions. The average order value (AOV) ranged from $75 to $100, and the conversion rate was between 3.50% and 4.00%. In comparison, hip2save.com outperformed passionatepennypincher.com with a revenue of $7,097,264, 102,269 transactions, and 2,543,875 sessions. Despite having a lower AOV of $50 to $75, hip2save.com boasted a higher conversion rate of 4.00% to 4.50%. On the other hand, dollargeneral.com excelled with a revenue of $14,328,287, 411,395 transactions, and 12,653,343 sessions. However, dollargeneral.com had the lowest AOV of $25 to $50 and a conversion rate of 3.00% to 3.50%. Overall, passionatepennypincher.com held its own among its competitors but could improve its metrics to match the success of hip2save.com and dollargeneral.com.

hip2save.com screenshot
#1 hip2save.com
7.1M
Revenue
2.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
dollargeneral.com screenshot
#2 dollargeneral.com
14.3M
Revenue
12.7M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
passionatepennypincher.com vs top market performers
passionatepennypincher.com
top retailers
conversion rate vs average order value for passionatepennypincher.com and its competitors
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Revenue share by device at passionatepennypincher.com

In October large majority of sales on passionatepennypincher.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on passionatepennypincher.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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passionatepennypincher.com channels

Identify top traffic channels that drive growth for passionatepennypincher.comand discover how performance of traffic channels has changed over time.

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passionatepennypincher.com Google Ads spend

Evaluate passionatepennypincher.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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passionatepennypincher.com devices

Review passionatepennypincher.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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passionatepennypincher.com top markets

Explore passionatepennypincher.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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passionatepennypincher.com country & global rank

Assess the ranking of passionatepennypincher.com among other retailers within its primary country and worldwide.

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