Nov 2024

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TRANSACTION INTELLIGENCE - NOV 2024 GLOBALLY

pencils.com

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77.6K

Revenue

60.8K

Sessions

2.0-2.5%

Conversion rate

$50-75

Average order value

Online only revenue for pencils.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: ANTIQUES AND COLLECTIBLES

Pencils.com is an online platform that specializes in the sale of a wide variety of pencils. They offer a vast inventory of different types, materials, and brands of pencils. The website serves as a reliable source for all pencil-related needs, ranging from traditional graphite pencils to specialized colored pencils and mechanical pencils.

pencils.com’s revenueOVER TIME
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Over the past three months, pencils.com revenue has experienced decline of 51%, compared to the preceding three months.

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pencils.com revenue decline for last six months

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OVERVIEW

In November 2024, pencils.com in the ANTIQUES AND COLLECTIBLES industry had a revenue of $77,647 with a median revenue of $57,207. Their conversion rate ranged from 2.00-2.50% compared to a high of 2.62% and a low of 0.89% in the category. The average order value (AOV) was between $50-75 while the highest AOV was $736 and the lowest was $91. They had 60,850 sessions, significantly less than the top performer jmbullion.com with 3,433,855 sessions, but above the median of 18,657 for the industry.

pencils.com competitors

When comparing pencils.com to its competitors in the pencil and art supplies industry based on the data from November 2024, pencils.com falls behind in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. arteza.com leads the pack with a revenue of $312,899, 4,037 transactions, and 113,419 sessions, along with an AOV of $75-100 and a conversion rate of 3.50-4.00. Similarly, thepapermouse.com and jetpens.com also outperform pencils.com in most metrics. blackwing602.com boasts the highest AOV at $150-175, while Faber Castell has the highest conversion rate at 1.00-1.50. pencils.com can look to its competitors for insights on how to improve its performance and potentially increase revenue, transactions, sessions, AOV, and conversion rate to become more competitive in the market.

#1 fabercastell.com

157.4K

Revenue

120.7K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 thepapermouse.com

111.3K

Revenue

37K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#3 blackwing602.com

345.3K

Revenue

80.1K

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#4 jetpens.com

Revenue

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 arteza.com

312.9K

Revenue

113.4K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

pencils.com vs top market performers

pencils.com

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pencils.com channels

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pencils.com Google Ads spend

Evaluate pencils.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pencils.com devices

Review pencils.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pencils.com top markets

Explore pencils.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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