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Dec 2025
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Home/Insights/Retailers/penny-arcade.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.8M
Revenue
Dec 25
1.2M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Penny-arcade.com is an online platform dedicated to the promotion and discussion of various forms of entertainment such as comic books, video games, and tabletop games. It provides articles, podcasts, and a digital store where visitors can purchase merchandise related to these interests.

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penny-arcade.com Annual Revenue and Growth

penny-arcade.com's annual sales on its online store amounted to $46.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$46.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
penny-arcade.com revenue by year

penny-arcade.com's monthly revenueOVER TIME
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Over the past three months, penny-arcade.com revenue has experienced decline of 12%, compared to the preceding three months.

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penny-arcade.com revenue decline for last six months
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OVERVIEW
In December 2025, penny-arcade.com generated $2,769,323 in online sales, significantly surpassing the median of $144,307 within the GAMES industry, although far behind nintendo.com's $284,802,824. The site's conversion rate of 3.50-4.00% is impressive, notably higher than the industry low of 0.84%, yet slightly below the high of 3.96%. With an average order value (AOV) ranging from $50 to $75, penny-arcade.com is positioned well, although it trails behind the high AOV of $455. The site attracted 1,169,508 sessions, markedly higher than the industry median of 51,536, yet dwarfed by nintendo.com’s 78,208,767 sessions.
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penny-arcade.com competitors

In December 2025, Penny Arcade outperformed its competitor pennyskateboards.com in terms of revenue, with penny-arcade.com generating $2,769,323 compared to pennyskateboards.com's $300,228. Penny Arcade also had a significantly higher number of transactions at 41,955 compared to pennyskateboards.com's 2,382. In terms of sessions, Penny Arcade had 1,169,508 sessions while pennyskateboards.com had 100,930 sessions. The Average Order Value (AOV) for Penny Arcade fell between $50-$75, whereas pennyskateboards.com had a higher AOV of $125-$150. However, Penny Arcade had a higher conversion rate of 3.50-4.00% compared to pennyskateboards.com's 2.00-2.50%. Overall, Penny Arcade demonstrated stronger performance in revenue, transactions, sessions, and conversion rate when compared to its competitor pennyskateboards.com.

pennyskateboards.com screenshot
#1 pennyskateboards.com
300.2K
Revenue
100.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
penny-arcade.com vs top market performers
penny-arcade.com
top retailers
conversion rate vs average order value for penny-arcade.com and its competitors
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Revenue share by device at penny-arcade.com

In December large majority of sales on penny-arcade.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.

In December large majority of sales on penny-arcade.com, 73% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 27% of sales coming from desktop devices.
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penny-arcade.com channels

Identify top traffic channels that drive growth for penny-arcade.comand discover how performance of traffic channels has changed over time.

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penny-arcade.com Google Ads spend

Evaluate penny-arcade.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penny-arcade.com devices

Review penny-arcade.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penny-arcade.com top markets

Explore penny-arcade.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penny-arcade.com country & global rank

Assess the ranking of penny-arcade.com among other retailers within its primary country and worldwide.

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