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Jul 2026
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Home/Insights/Retailers/peopleonhorses.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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399.8
Revenue
Jul 26
85.6
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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peopleonhorses.com is a website that offers a variety of equestrian products. The site collaborates with multiple sellers to provide a broad range of items related to horse and rider necessities. Popular products include saddles, bridles, grooming supplies, apparel, and other essential horse care equipment.

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peopleonhorses.com Annual Revenue and Growth

peopleonhorses.com's annual sales on its online store amounted to $13.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
peopleonhorses.com revenue by year

peopleonhorses.com's monthly revenueOVER TIME
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Over the past three months, peopleonhorses.com revenue has experienced decline of 49%, compared to the preceding three months.

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peopleonhorses.com revenue decline for last six months
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OVERVIEW
peopleonhorses.com generated $400 in revenue for online sales in July 2026. With 86 sessions, the site significantly trails the typical sports retailer, which sees around 28,500 sessions a month. Its conversion rate of 2.00-2.50% falls within the typical sports retailer's range of 0.64% to 3.02%. The average order value (AOV) of $200-225 is also within the typical sports retailer's range of $82 to $571. Overall, these metrics indicate that peopleonhorses.com operates well within the typical parameters for the sports category.
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peopleonhorses.com competitors

In July 2026, peopleonhorses.com trails significantly in sessions, recording only 86 compared to ffequestrian.com's 819, resulting in a gap of 733. In terms of revenue, peopleonhorses.com earned $400, which is 2,836 less than ffequestrian.com’s $3,236. Additionally, peopleonhorses.com had only 2 transactions, lagging behind ffequestrian.com by 12. While peopleonhorses.com has a higher average order value (AOV) range of $200-225 compared to ffequestrian.com’s $225-250, it still struggles to convert traffic effectively, with a conversion rate of 2.00-2.50%, slightly outperforming ffequestrian.com's 1.50-2.00%. Overall, peopleonhorses.com faces substantial challenges in comparison to its competitor, ffequestrian.com.

ffequestrian.com screenshot
#1 ffequestrian.com
3.2K
Revenue
819.3
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
peopleonhorses.com vs top market performers
peopleonhorses.com
top retailers
conversion rate vs average order value for peopleonhorses.com and its competitors
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peopleonhorses.com channels

Identify top traffic channels that drive growth for peopleonhorses.comand discover how performance of traffic channels has changed over time.

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peopleonhorses.com Google Ads spend

Evaluate peopleonhorses.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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peopleonhorses.com devices

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peopleonhorses.com top markets

Explore peopleonhorses.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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peopleonhorses.com country & global rank

Assess the ranking of peopleonhorses.com among other retailers within its primary country and worldwide.

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