Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for pepperball.compepperball.com

Start benchmarking for free
Sign in with GoogleSign up with Google
50.9K
Revenue
Jun 26
26.4K
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$275-300
AOV
Jun 26
Loading...

Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $891.7K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$891.7K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
View real-time data

Over the past three months, pepperball.com revenue has experienced decline of 22%, compared to the preceding three months.

View real-time data
pepperball.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, pepperball.com generated $50,867 in online sales, below the SPORTS median of $97,033, with sessions totaling 26,447, significantly less than the category's median of 38,462. The site's conversion rate ranged from 0.50-1.00%, trailing behind the industry high of 2.6% and close to the low of 0.52%. Pepperball's average order value (AOV) was between $275-300, considerably lower than the sector's high of $642 and above the low of $112. Comparatively, the largest competitor, gunbroker.com, achieved a staggering $300,771,785 in revenue, illustrating a competitive gap in the market.
Read more

pepperball.com competitors

In June 2026, pepperball.com generated $50,867 in revenue from 174 transactions across 26,447 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 0.50-1.00%. In comparison, byrna.com significantly outperformed with $949,993 in revenue and 4,304 transactions from 709,956 sessions, achieving a lower AOV of $200-225 but maintaining the same conversion rate. lonewolfpaintball.com also showed strong metrics, with $455,248 in revenue from 2,856 transactions and sessions totaling 164,845, while their AOV ranged from $150-175. Conversely, paintball-online.com and guarddog-security.com struggled with revenues of $21,059 and $18,948 respectively, although paintball-online.com enjoyed a higher conversion rate of 2.50-3.00%. Overall, pepperball.com competes effectively, yet it lags behind market leaders like byrna.com and lonewolfpaintball.com.

byrna.com screenshot
#1 byrna.com
950K
Revenue
710K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
21.1K
Revenue
5.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
18.9K
Revenue
40.2K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
personalsafetynow.net screenshot
#4 personalsafetynow.net
52.5
Revenue
19
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lonewolfpaintball.com screenshot
#5 lonewolfpaintball.com
455.2K
Revenue
164.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at pepperball.com

In June large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pepperball.com operates in

pepperball.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard