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Oct 2025
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for pepperball.compepperball.com

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81.8K
Revenue
Oct 25
49.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $963.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$963.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced decline of 2%, compared to the preceding three months.

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pepperball.com revenue decline for last six months
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OVERVIEW
In October 2025, pepperball.com generated $81,825 in online sales, below the SPORTS median of $103,393, with a conversion rate ranging from 0.50-1.00%, lower than the industry high of 2.58%. The average order value (AOV) was between $250-275, considerably less than the category's high of $652. The site recorded 49,738 sessions, surpassing the median of 38,088 but a fraction of gunbroker.com's 13,734,560 sessions, the largest in the category, highlighting pepperball.com's room for growth within this competitive market.
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pepperball.com competitors

When comparing pepperball.com to its competitors in October 2025, it is evident that pepperball.com lags behind in terms of revenue, transactions, and sessions. byrna.com leads the pack with a significantly higher revenue of $2,561,451 and more transactions at 11,281, followed by lonewolfpaintball.com with $353,837 in revenue and 2,111 transactions. paintball-online.com and guarddog-security.com also outperform pepperball.com in revenue and transactions. However, pepperball.com does excel in average order value (AOV) with a range of $250-$275, which is higher than its competitors. In terms of conversion rate, pepperball.com is on par with most competitors at 0.50-1.00, except for paintball-online.com with a higher conversion rate of 2.50-3.00. Despite its lower revenue and transaction numbers, pepperball.com's higher AOV and comparable conversion rate indicate potential for growth in the future.

byrna.com screenshot
#1 byrna.com
2.6M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
paintball-online.com screenshot
#2 paintball-online.com
34.2K
Revenue
10K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
25.9K
Revenue
49.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
lonewolfpaintball.com screenshot
#4 lonewolfpaintball.com
353.8K
Revenue
110.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In October large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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