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Jul 2025
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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73.5K
Revenue
49.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com's revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced growth of 11%, compared to the preceding three months.

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pepperball.com revenue growth for last six months
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OVERVIEW
In July 2025, pepperball.com in the SPORTS industry had online sales revenue of $73,522, a conversion rate of 0.50-1.00%, an average order value (AOV) of $250-275, and 49,656 sessions. The median revenue for the category is $101,851, the highest revenue is $277,013,395 from gunbroker.com, the highest conversion rate is 2.42%, the lowest conversion rate is 0.48%, the highest AOV is $642, the lowest AOV is $112, the median sessions are 39,019, and the highest sessions are 12,741,838 from gunbroker.com.
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pepperball.com competitors

In July 2025, pepperball.com generated a revenue of $73,522 from 285 transactions with 49,656 sessions. Their average order value (AOV) ranges from $250 to $275, and they have a conversion rate of 0.50-1.00%. Comparing pepperball.com to its competitors, byrna.com leads the pack with a revenue of $1,711,730 from 7,733 transactions and 1,312,315 sessions. Their AOV falls between $200 and $225, with a conversion rate matching that of pepperball.com. paintball-online.com follows with a revenue of $29,831 from 239 transactions and 8,712 sessions, boasting a higher conversion rate of 2.50-3.00% despite a lower AOV of $100-125. guarddog-security.com and lonewolfpaintball.com also show varying performances in revenue, transactions, sessions, AOV, and conversion rates compared to pepperball.com.

byrna.com screenshot
#1 byrna.com
1.7M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
29.8K
Revenue
8.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
29.4K
Revenue
53.9K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
lonewolfpaintball.com screenshot
#4 lonewolfpaintball.com
271.2K
Revenue
86.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
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conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In July large majority of sales on pepperball.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on pepperball.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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