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May 2025
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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73K
Revenue
48.1K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com's revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced decline of 12%, compared to the preceding three months.

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pepperball.com revenue decline for last six months
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OVERVIEW
In May 2025, pepperball.com in the SPORTS industry had a revenue of $73,028 with a median of $99,988, while the top store gunbroker.com reached $308,086,874. Conversion rate ranged from 0.50-1.00%, AOV between $250-275, sessions at 48,071, lower than the median of 38,858 but significantly lower than the highest at 13,843,748 from gunbroker.com. The industry's high conversion rate is 2.49%, high AOV is $658, and low AOV at $114.
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pepperball.com competitors

In May 2025, pepperball.com reported a revenue of $73,028 with 283 transactions and 48,071 sessions, boasting an average order value (AOV) of $250-$275 and a conversion rate of 0.50-1.00%. In comparison, guarddog-security.com had a revenue of $22,569 with 186 transactions and 38,504 sessions, an AOV of $100-$125, and a conversion rate of 0.00-0.50%. lonewolfpaintball.com performed the best among the competitors with a revenue of $291,590, 1,735 transactions, and 86,282 sessions, showing an AOV of $150-$175 and a conversion rate of 2.00-2.50%. byrna.com also stood out with a revenue of $1,609,645, 7,277 transactions, and 1,072,178 sessions, featuring an AOV of $200-$225 and a conversion rate of 0.50-1.00%. Despite strong competition, pepperball.com remains competitive in terms of revenue and conversion rate.

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#1 byrna.com
1.6M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
25.2K
Revenue
6.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
22.6K
Revenue
38.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
personalsafetynow.net screenshot
#4 personalsafetynow.net
548
Revenue
179.9
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lonewolfpaintball.com screenshot
#5 lonewolfpaintball.com
291.6K
Revenue
86.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In May large majority of sales on pepperball.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on pepperball.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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