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Sep 2025
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for pepperball.compepperball.com

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77.5K
Revenue
Sep 25
49.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $963.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$963.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced growth of 0.1%, compared to the preceding three months.

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pepperball.com revenue growth for last six months
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OVERVIEW
In September 2025, pepperball.com generated $77,528 in online sales, below the SPORTS median of $97,179, with a conversion rate of 0.50-1.00%, slightly above the low benchmark of 0.47% but far from the high of 2.52%. The average order value (AOV) ranged from $250-275, significantly lower than the high AOV of $635, while the site recorded 49,656 sessions, surpassing the median of 38,020, yet dwarfed by the leading store, gunbroker.com, which achieved a staggering 12,770,933 sessions and total revenue of $284,462,394.
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pepperball.com competitors

When comparing pepperball.com to its competitors in the self-defense and paintball industry as of September 2025, we see that Pepperball falls behind in terms of revenue, transactions, and sessions. byrna.com leads the pack with a significantly higher revenue of $2,443,239, followed by lonewolfpaintball.com with $251,543. In terms of transactions, byrna.com also outperforms pepperball.com with 10,960 transactions compared to Pepperball's 298. Despite having a lower conversion rate, paintball-online.com has a higher number of transactions at 339. However, pepperball.com boasts a higher average order value (AOV) range of $250-$275 compared to its competitors, which may indicate a focus on higher-priced products. Overall, while pepperball.com may have a smaller customer base, its customers are willing to spend more per transaction compared to its competitors.

byrna.com screenshot
#1 byrna.com
2.4M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
43K
Revenue
12.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
32.5K
Revenue
60.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
lonewolfpaintball.com screenshot
#4 lonewolfpaintball.com
251.5K
Revenue
109.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In September large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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