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May 2026
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for pepperball.compepperball.com

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66.8K
Revenue
May 26
41.6K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$275-300
AOV
May 26
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $891.7K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$891.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced decline of 27%, compared to the preceding three months.

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pepperball.com revenue decline for last six months
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OVERVIEW
In May 2026, pepperball.com generated $66,810 in revenue from online sales, below the SPORTS median of $105,886, with a conversion rate of 0.50-1.00%, which is modest compared to the high of 2.62%. The average order value (AOV) ranged from $275 to $300, notably lower than the category's high of $630. pepperball.com had 41,606 sessions, slightly above the median of 40,086, but significantly less than the industry leader, gunbroker.com, which had 13,226,206 sessions and an overwhelming revenue of $328,707,341, illustrating competitive challenges in this market segment.
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pepperball.com competitors

In May 2026, pepperball.com generated $66,810 from 237 transactions across 41,606 sessions, resulting in an average order value (AOV) of $275-300 and a conversion rate of 0.50-1.00%. In comparison, byrna.com significantly outperformed with $1,153,621 in revenue from 5,276 transactions over 898,314 sessions, boasting a lower AOV of $200-225 but matching pepperball's conversion rate. Another competitor, lonewolfpaintball.com, achieved $394,702 in revenue and 2,545 transactions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Meanwhile, paintball-online.com earned $41,423, yet its higher conversion rate of 2.50-3.00% and a lower AOV indicate strong efficiency. guarddog-security.com and personalsafetynow.net lagged, with revenues of $25,984 and $53, respectively, highlighting a competitive landscape where pepperball.com remains niche-focused yet trails in overall performance against its larger competitors.

byrna.com screenshot
#1 byrna.com
1.2M
Revenue
898.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
41.4K
Revenue
12.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
26K
Revenue
69K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
personalsafetynow.net screenshot
#4 personalsafetynow.net
52.5
Revenue
19
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lonewolfpaintball.com screenshot
#5 lonewolfpaintball.com
394.7K
Revenue
145.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In May large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pepperball.com operates in

pepperball.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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