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Nov 2025
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for pepperball.compepperball.com

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65.8K
Revenue
Nov 25
40.5K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $963.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$963.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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pepperball.com revenue decline for last six months
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OVERVIEW
In November 2025, pepperball.com generated $65,794 in online sales, falling below the SPORTS median of $102,020. With a conversion rate of 0.50-1.00%, it aligns with the lower end of the industry spectrum, where rates can reach 2.59%. The average order value (AOV) ranged between $250-275, below the high of $634 seen in the category. pepperball.com had 40,537 sessions, slightly above the median of 38,956, but dwarfed by gunbroker.com, the category leader, with a staggering 14,084,614 sessions and revenue of $315,148,670, indicating significant room for growth.
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pepperball.com competitors

In November 2025, when comparing pepperball.com to its competitors in the self-defense market, pepperball.com falls short in terms of revenue, transactions, and sessions. pepperball.com generated $65,794 in revenue from 255 transactions and 40,537 sessions, with an average order value (AOV) of $250-275 and a conversion rate of 0.50-1.00%. In contrast, byrna.com outperformed pepperball.com significantly with revenue of $2,721,847 from 11,847 transactions and 1,784,694 sessions, having a similar AOV and conversion rate. paintball-online.com, guarddog-security.com, and lonewolfpaintball.com also surpassed pepperball.com in revenue, transactions, and sessions, with varying AOVs and conversion rates. It is evident that pepperball.com has room for improvement to compete more effectively in the market based on these metrics.

byrna.com screenshot
#1 byrna.com
2.7M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
paintball-online.com screenshot
#2 paintball-online.com
36.8K
Revenue
10.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
21.2K
Revenue
38.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
lonewolfpaintball.com screenshot
#4 lonewolfpaintball.com
365.8K
Revenue
126.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In November large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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