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Mar 2026
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for pepperball.compepperball.com

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53.2K
Revenue
Mar 26
35.9K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$250-275
AOV
Mar 26
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $891.7K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$891.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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pepperball.com revenue decline for last six months
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OVERVIEW
In March 2026, pepperball.com generated $53,238 in online sales, falling below the industry median of $109,018, with a conversion rate ranging from 0.50% to 1.00%, also below the sector average of 2.74%. The site's average order value (AOV) stood between $250 and $275, considerably lower than the high AOV of $588. With 35,912 sessions, pepperball.com trailed the industry median of 40,251 sessions, while the largest competitor, gunbroker.com, dominated with an impressive 14,795,148 sessions and substantial revenue of $344,171,183, highlighting pepperball.com's challenges in a competitive market.
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pepperball.com competitors

When comparing pepperball.com to its competitors in March 2026, we see that byrna.com outperforms in terms of revenue with $1,685,751 compared to Pepperball's $53,238. However, Pepperball has a higher average order value (AOV) range of $250-$275 compared to Byrna's $200-$225. paintball-online.com has a higher conversion rate range of 3.00-3.50%, while Pepperball falls in the range of 0.50-1.00%. guarddog-security.com has a lower AOV range of $75-$100 and a lower conversion rate range of 0.00-0.50% compared to Pepperball. personalsafetynow.net falls in the same AOV range as Pepperball but has a higher conversion rate range of 2.50-3.00%. Finally, lonewolfpaintball.com has a higher revenue of $450,961 but falls slightly behind in AOV and conversion rate compared to Pepperball.

byrna.com screenshot
#1 byrna.com
1.7M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
45.8K
Revenue
10.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
35.3K
Revenue
80.9K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
personalsafetynow.net screenshot
#4 personalsafetynow.net
5.8K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lonewolfpaintball.com screenshot
#5 lonewolfpaintball.com
451K
Revenue
146.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In March large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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