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Apr 2026
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for pepperball.compepperball.com

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44.2K
Revenue
Apr 26
33.7K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $891.7K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$891.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced decline of 33%, compared to the preceding three months.

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pepperball.com revenue decline for last six months
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OVERVIEW
In April 2026, pepperball.com, operating in the SPORTS industry, generated $44,177 in online sales with a low conversion rate of 0.00-0.50%, significantly below the industry's median of 2.54%. With an average order value (AOV) of $250-275, it also trails behind the high AOV of $604 in the sector. The website attracted 33,706 sessions, just under the median of 39,166, while leading competitor gunbroker.com reported a staggering $318,622,412 in revenue and 13,600,213 sessions, highlighting the challenges pepperball.com faces in a competitive market.
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pepperball.com competitors

In April 2026, pepperball.com reported a revenue of $44,177 from 163 transactions, resulting in an average order value (AOV) of $250-275. In comparison, byrna.com significantly outperformed with a revenue of $1,238,052 from 5,547 transactions and a higher AOV of $200-225, boasting a conversion rate between 0.50-1.00%. paintball-online.com generated $57,056 with an AOV of $100-125 and an impressive conversion rate of 2.50-3.00%. Similarly, lonewolfpaintball.com earned $380,769 from 2,430 transactions, achieving a conversion rate of 1.50-2.00%. In contrast, guarddog-security.com managed $24,212 with a lower AOV of $75-100 and a conversion rate mirroring pepperball.com at 0.00-0.50%. Personal Safety Now lagged behind significantly with a revenue of only $53. Overall, pepperball.com’s metrics reflect a smaller market share compared to its competitors, particularly byrna.com and lonewolfpaintball.com.

byrna.com screenshot
#1 byrna.com
1.2M
Revenue
927K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
57.1K
Revenue
17.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
24.2K
Revenue
62.7K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
personalsafetynow.net screenshot
#4 personalsafetynow.net
52.5
Revenue
19
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lonewolfpaintball.com screenshot
#5 lonewolfpaintball.com
380.8K
Revenue
141.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In April large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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