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Dec 2025
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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68.5K
Revenue
Dec 25
36.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $963.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$963.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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pepperball.com revenue decline for last six months
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OVERVIEW
In December 2025, pepperball.com generated $68,468 in online sales, falling short of the SPORTS median revenue of $110,843, while the industry leader, gunbroker.com, reached an impressive $333,534,269. The site's conversion rate ranged from 0.50-1.00%, below the category's high of 2.62%, with an average order value (AOV) between $250-275, compared to the sector's high of $632. pepperball.com attracted 36,735 sessions, significantly lower than the median of 41,382 and vastly overshadowed by gunbroker.com’s 14,932,027 sessions, indicating a need for improved engagement and sales performance.
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pepperball.com competitors

When comparing pepperball.com to its competitors in December 2025, it is clear that PepperBall is performing well in terms of revenue with $68,468. byrna.com leads in revenue with $1,957,900, followed by lonewolfpaintball.com at $330,442. In terms of transactions, byrna.com also leads with 8,627, while lonewolfpaintball.com follows with 1,984. Sessions-wise, paintball-online.com has the most with 10,488, followed by byrna.com with 1,390,671. PepperBall's average order value (AOV) falls between $250-275, similar to byrna.com at $225-250, while paintball-online.com has the lowest AOV at $125-150. Conversion rates for PepperBall range from 0.50-1.00%, with paintball-online.com leading at 3.00-3.50%, and guarddog-security.com having the lowest at 0.00-0.50%.

byrna.com screenshot
#1 byrna.com
2M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
paintball-online.com screenshot
#2 paintball-online.com
42K
Revenue
10.5K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
22.1K
Revenue
36.8K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
lonewolfpaintball.com screenshot
#4 lonewolfpaintball.com
330.4K
Revenue
152.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In December large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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