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Jan 2026
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for pepperball.compepperball.com

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96.9K
Revenue
Jan 26
51.2K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $891.7K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$891.7K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced growth of 0.96%, compared to the preceding three months.

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pepperball.com revenue growth for last six months
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OVERVIEW
In January 2026, pepperball.com reported online sales revenue of $96,926, slightly below the industry median of $109,374 in the SPORTS sector, with a conversion rate of 0.50-1.00%, which is just under the high benchmark of 2.57%. The average order value (AOV) ranged from $250-275, well below the high of $639. With 51,194 sessions, pepperball.com surpassed the industry median of 44,742 but is dwarfed by the largest player, gunbroker.com, boasting over 331 million in revenue and nearly 14.8 million sessions. Overall, pepperball.com shows moderate performance in a competitive landscape.
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pepperball.com competitors

In January 2026, pepperball.com reported a revenue of $96,926 from 364 transactions and 51,194 sessions, with an average order value (AOV) range of $250-275 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, byrna.com stands out with a revenue of $1,919,692 from 8,626 transactions and 1,423,361 sessions, AOV of $200-225, and a conversion rate of 0.50-1.00%. paintball-online.com, on the other hand, had a revenue of $42,724 from 323 transactions and 11,151 sessions, with an AOV of $125-150 and a high conversion rate of 2.50-3.00%. lonewolfpaintball.com falls in between, generating a revenue of $311,098 from 1,893 transactions and 110,032 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Despite strong competition, pepperball.com maintains a steady performance in the market.

byrna.com screenshot
#1 byrna.com
1.9M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
42.7K
Revenue
11.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
lonewolfpaintball.com screenshot
#3 lonewolfpaintball.com
311.1K
Revenue
110K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In January large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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