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Aug 2025
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Home/Insights/Retailers/pepperball.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for pepperball.compepperball.com

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69.6K
Revenue
Aug 25
46.9K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$250-275
AOV
Aug 25
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Pepperball.com is an online platform offering a range of self-defense products. The website features various non-lethal ammunition, launchers, and accessories designed for personal protection and law enforcement usage. Additionally, it provides informative content on self-defense tactics and safety precautions.

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pepperball.com Annual Revenue and Growth

pepperball.com's annual sales on its online store amounted to $963.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$963.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pepperball.com revenue by year

pepperball.com's monthly revenueOVER TIME
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Over the past three months, pepperball.com revenue has experienced growth of 9%, compared to the preceding three months.

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pepperball.com revenue growth for last six months
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OVERVIEW
pepperball.com's August 2025 performance metrics in the SPORTS industry include revenue of $69,642 (below median $103,840), conversion rate of 0.50-1.00% (low), AOV of $250-275 (average), and sessions of 46,898 (above median 37,927). The top store in the category is gunbroker.com with revenue of $267,962,289 and sessions of 12,467,945. Comparatively, pepperball.com falls below industry averages in revenue and sessions but maintains an average AOV and conversion rate.
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pepperball.com competitors

In August 2025, pepperball.com had a revenue of $69,642 from 275 transactions and 46,898 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate between 0.50% and 1.00%. Comparing this to its competitors, byrna.com leads the pack with a revenue of $2,521,905 from 11,284 transactions and 1,724,371 sessions, with an AOV of $200 to $225 and a similar conversion rate. paintball-online.com follows with $36,658 in revenue from 300 transactions and 12,437 sessions, featuring a lower AOV of $100 to $125 but a higher conversion rate of 2.00% to 2.50%. guarddog-security.com falls behind with $24,999 in revenue from 208 transactions and 44,271 sessions, along with an AOV of $100 to $125 and a conversion rate ranging from 0.00% to 0.50%. lonewolfpaintball.com sits in the middle with $262,933 in revenue from 1,607 transactions and 87,279 sessions, boasting an AOV of $150 to $175 and a conversion rate between 1.50% and 2.00%.

byrna.com screenshot
#1 byrna.com
2.5M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
paintball-online.com screenshot
#2 paintball-online.com
36.7K
Revenue
12.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
guarddog-security.com screenshot
#3 guarddog-security.com
25K
Revenue
44.3K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
lonewolfpaintball.com screenshot
#4 lonewolfpaintball.com
262.9K
Revenue
87.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
pepperball.com vs top market performers
pepperball.com
top retailers
conversion rate vs average order value for pepperball.com and its competitors
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Revenue share by device at pepperball.com

In August large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on pepperball.com, 100% was finalized on desktop devices, with 0.07% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pepperball.com channels

Identify top traffic channels that drive growth for pepperball.comand discover how performance of traffic channels has changed over time.

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pepperball.com Google Ads spend

Evaluate pepperball.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pepperball.com devices

Review pepperball.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pepperball.com top markets

Explore pepperball.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pepperball.com country & global rank

Assess the ranking of pepperball.com among other retailers within its primary country and worldwide.

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