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Nov 2025
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Home/Insights/Retailers/perfectlocks.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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75.2K
Revenue
Nov 25
83.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Perfectlocks.com is an e-commerce platform offering a wide array of hair products for personal use. This website specializes in selling various types of hair extensions, catering to diverse hair textures and lengths. Additionally, they offer hair care products, tools, and accessories, providing a comprehensive range of options for hair enthusiasts.

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perfectlocks.com Annual Revenue and Growth

perfectlocks.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
perfectlocks.com revenue by year

perfectlocks.com's monthly revenueOVER TIME
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Over the past three months, perfectlocks.com revenue has experienced growth of 43%, compared to the preceding three months.

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perfectlocks.com revenue growth for last six months
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Top products on perfectlocks.comby revenue

#1 Curly Fusion I-Tip Hair
$1.5K
Price
$25.7K
Revenue
#2 Wavy Human Hair Crown Topper
$24.5K
Price
$24.5K
Revenue
#3 Kinky Straight Classic Tape-In Hair
$19.4K
Price
$19.4K
Revenue
#4 3 x Kinky Curly Machine Weft Bundle Deal
$18.6K
Price
Revenue
#5 Curly Human Hair Crown Topper
$3.7K
Price
Revenue
#6 Curly Hand-Tied Weft Rows (2oz)
$418.2
Price
Revenue
#7 2 x Wavy Tape-In Hair Extension Bundle Deal (20 Pieces)
$1.3K
Price
Revenue
#8 Curly Classic Tape-In Hair Extensions
$129
Price
Revenue
#9 Wavy Invisi Tape In Hair Extensions
$632.9
Price
Revenue
#10 Relaxed Straight Fusion I-Tip Hair
$9.8K
Price
Revenue
#1 Curly Fusion I-Tip Hair
$1.5K
Price
$25.7K
Revenue
#2 Wavy Human Hair Crown Topper
$24.5K
Price
$24.5K
Revenue
#3 Kinky Straight Classic Tape-In Hair
$19.4K
Price
$19.4K
Revenue
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OVERVIEW
In November 2025, perfectlocks.com, a player in the BEAUTY AND COSMETICS industry, generated online sales of $75,234, surpassing the median of $52,547, though significantly behind the leader, ulta.com, at $145,643,880. Its conversion rate ranged from 0.50% to 1.00%, below the industry high of 5.32% but above the low of 1.38%. The average order value (AOV) fell between $150 and $175, compared to a high of $204 in the industry. With 83,235 sessions, perfectlocks.com exceeded the median of 19,748 but was far from sephora.com's impressive 76,114,809 sessions.
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perfectlocks.com competitors

In November 2025, perfectlocks.com reported a revenue of $75,234 with 494 transactions and 83,235 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00. Compared to its competitors, glamseamless.com had a significantly higher revenue of $193,734 with 993 transactions and 32,063 sessions, boasting an AOV of $175-200 and a conversion rate of 3.00-3.50. bellamiprofessional.com also outperformed perfectlocks.com with a revenue of $423,070, 1,667 transactions, 57,496 sessions, an AOV of $250-275, and a conversion rate of 2.50-3.00. While perfectlocks.com fared better than some competitors like cliphair.com, indiquehair.com, and beautyworksonline.com in certain areas, there is room for improvement in terms of revenue, transactions, sessions, AOV, and conversion rate to stay competitive in the market.

glamseamless.com screenshot
#1 glamseamless.com
193.7K
Revenue
32.1K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
bellamiprofessional.com screenshot
#2 bellamiprofessional.com
423.1K
Revenue
57.5K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
cliphair.com screenshot
#3 cliphair.com
51.7K
Revenue
28.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
indiquehair.com screenshot
#4 indiquehair.com
257.8K
Revenue
68.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
beautyworksonline.com screenshot
#5 beautyworksonline.com
271.4K
Revenue
146K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
perfectlocks.com vs top market performers
perfectlocks.com
top retailers
conversion rate vs average order value for perfectlocks.com and its competitors
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Revenue share by device at perfectlocks.com

In November large majority of sales on perfectlocks.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on perfectlocks.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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perfectlocks.com channels

Identify top traffic channels that drive growth for perfectlocks.comand discover how performance of traffic channels has changed over time.

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perfectlocks.com Google Ads spend

Evaluate perfectlocks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfectlocks.com devices

Review perfectlocks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfectlocks.com top markets

Explore perfectlocks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfectlocks.com country & global rank

Assess the ranking of perfectlocks.com among other retailers within its primary country and worldwide.

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