 phtool.com
phtool.com
Phtool.com is an online platform that offers a wide range of photography-related tools and equipment. The website caters to the photography community, providing high-quality products such as cameras, lenses, lighting equipment, accessories, and software. Shoppers can browse, compare, and purchase various items to enhance their photography experience.
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phtool.com Annual Revenue and Growth
phtool.com's annual sales on its online store amounted to $587K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
phtool.com's monthly revenueOVER TIME
Over the past three months, phtool.com revenue has experienced growth of 43%, compared to the preceding three months.
phtool.com competitors
In September 2025, phtool.com lagged behind its competitor ndtsupply.com in terms of revenue, with phtool.com generating $98,921 compared to ndtsupply.com's $169,989. The number of transactions for phtool.com was 114, while ndtsupply.com had 231 transactions. Additionally, phtool.com had 4,884 sessions, whereas ndtsupply.com had significantly more sessions at 39,194. In terms of average order value (AOV), phtool.com had a range of $850-$875, slightly higher than ndtsupply.com's AOV range of $725-$750. However, phtool.com's conversion rate of 2.00-2.50% was notably higher than ndtsupply.com's conversion rate of 0.50-1.00%. Overall, while phtool.com had a higher AOV and conversion rate, it fell short in terms of revenue, transactions, and sessions when compared to ndtsupply.com.
Revenue share by device at phtool.com
In September large majority of sales on phtool.com, 94% was finalized on desktop devices, with 5.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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phtool.com channels
Identify top traffic channels that drive growth for phtool.comand discover how performance of traffic channels has changed over time.
phtool.com Google Ads spend
Evaluate phtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
phtool.com devices
Review phtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

