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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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98.9K
Revenue
Sep 25
4.9K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$800-900
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: METALS AND MINING

Phtool.com is an online platform that offers a wide range of photography-related tools and equipment. The website caters to the photography community, providing high-quality products such as cameras, lenses, lighting equipment, accessories, and software. Shoppers can browse, compare, and purchase various items to enhance their photography experience.

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phtool.com Annual Revenue and Growth

phtool.com's annual sales on its online store amounted to $587K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$587K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
phtool.com revenue by year

phtool.com's monthly revenueOVER TIME
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Over the past three months, phtool.com revenue has experienced growth of 43%, compared to the preceding three months.

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phtool.com revenue growth for last six months
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OVERVIEW
In September 2025, phtool.com achieved online sales revenue of $98,921, surpassing the heavy industry median of $85,309, yet falling short of industry leader penntoolco.com’s $1,563,747. The site recorded a conversion rate of 2.00-2.50%, below the high of 3.41% and above the low of 1.12%, while its average order value (AOV) ranged from $850-875, closely aligning with the high AOV of $845. phtool.com had 4,884 sessions, significantly lower than the median of 9,415 in its sector and a stark contrast to millerwelds.com, which topped with 483,815 sessions.
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phtool.com competitors

In September 2025, phtool.com lagged behind its competitor ndtsupply.com in terms of revenue, with phtool.com generating $98,921 compared to ndtsupply.com's $169,989. The number of transactions for phtool.com was 114, while ndtsupply.com had 231 transactions. Additionally, phtool.com had 4,884 sessions, whereas ndtsupply.com had significantly more sessions at 39,194. In terms of average order value (AOV), phtool.com had a range of $850-$875, slightly higher than ndtsupply.com's AOV range of $725-$750. However, phtool.com's conversion rate of 2.00-2.50% was notably higher than ndtsupply.com's conversion rate of 0.50-1.00%. Overall, while phtool.com had a higher AOV and conversion rate, it fell short in terms of revenue, transactions, and sessions when compared to ndtsupply.com.

ndtsupply.com screenshot
#1 ndtsupply.com
170K
Revenue
39.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
phtool.com vs top market performers
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conversion rate vs average order value for phtool.com and its competitors
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Revenue share by device at phtool.com

In September large majority of sales on phtool.com, 94% was finalized on desktop devices, with 5.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on phtool.com, 94% was finalized on desktop devices, with 5.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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phtool.com channels

Identify top traffic channels that drive growth for phtool.comand discover how performance of traffic channels has changed over time.

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phtool.com Google Ads spend

Evaluate phtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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phtool.com devices

Review phtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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phtool.com top markets

Explore phtool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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phtool.com country & global rank

Assess the ranking of phtool.com among other retailers within its primary country and worldwide.

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