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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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56.2K
Revenue
2.8K
Sessions
2.0-2.5%
Conv. rate
$800-900
AOV
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  • Main country of store: UNITED STATES
  • Website category: METALS AND MINING

Phtool.com is an online platform that offers a wide range of photography-related tools and equipment. The website caters to the photography community, providing high-quality products such as cameras, lenses, lighting equipment, accessories, and software. Shoppers can browse, compare, and purchase various items to enhance their photography experience.

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phtool.com's revenueOVER TIME
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Over the past three months, phtool.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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phtool.com revenue decline for last six months
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OVERVIEW
phtool.com's performance metrics for July 2025 in the METALS AND MINING sector include: online sales revenue of $56,180 (median $82,286), conversion rate of 2.00-2.50% (high 3.15%, low 1.1%), average order value of $850-875 (high $860, low $160), and 2,817 sessions (median 10,374). The largest online store in the category is penntoolco.com with $1,591,407 in revenue and the highest sessions from millerwelds.com at 377,944.
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phtool.com competitors

In July 2025, phtool.com's revenue of $56,180 is significantly lower than ndtsupply.com's revenue of $229,369. Additionally, phtool.com had 66 transactions compared to ndtsupply.com's 310 transactions. In terms of sessions, phtool.com had 2,817 sessions while ndtsupply.com had a much higher number at 50,556 sessions. However, phtool.com had a higher Average Order Value (AOV) range of $850-875 compared to ndtsupply.com's AOV range of $725-750. Furthermore, phtool.com had a higher conversion rate range of 2.00-2.50% while ndtsupply.com had a lower conversion rate range of 0.50-1.00%. Overall, while phtool.com excels in AOV and conversion rate, it lags behind ndtsupply.com in terms of revenue, transactions, and sessions.

ndtsupply.com screenshot
#1 ndtsupply.com
229.4K
Revenue
50.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
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phtool.com vs top market performers
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conversion rate vs average order value for phtool.com and its competitors
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Revenue share by device at phtool.com

In July large majority of sales on phtool.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on phtool.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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phtool.com channels

Identify top traffic channels that drive growth for phtool.comand discover how performance of traffic channels has changed over time.

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phtool.com Google Ads spend

Evaluate phtool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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phtool.com devices

Review phtool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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phtool.com top markets

Explore phtool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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phtool.com country & global rank

Assess the ranking of phtool.com among other retailers within its primary country and worldwide.

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