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Nov 2025
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Home/Insights/Retailers/piercingxxl.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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120.2K
Revenue
Nov 25
47K
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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piercingxxl.de is an online platform offering a range of body piercing products. The website features various types of piercings, jewelry, accessories, and tools for body modification enthusiasts. Visitors can explore a diverse selection of items related to body piercing, catered to their individual needs and preferences.

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piercingxxl.de Annual Revenue and Growth

piercingxxl.de's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
piercingxxl.de revenue by year

piercingxxl.de's monthly revenueOVER TIME
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Over the past three months, piercingxxl.de revenue has experienced decline of 1.1%, compared to the preceding three months.

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piercingxxl.de revenue decline for last six months
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OVERVIEW
In November 2025, piercingxxl.de generated $120,169 in online sales, surpassing the LUXURY median of $89,238, while achieving an impressive conversion rate of 5.50-6.00%, significantly above the industry average of 2.95%. With an average order value (AOV) between $25-50, it remains lower than the high benchmark of $975. The site recorded 46,954 sessions, although this is below the lifestyle category median of 27,171 sessions. Despite facing competition from leading brands like brilliantearth.com, which reported $98,845,396 in revenue, piercingxxl.de continues to establish a strong presence in its niche.
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piercingxxl.de competitors

In November 2025, piercingxxl.de had a revenue of 120,169 with 2,599 transactions and 46,954 sessions, boasting a conversion rate of 5.50-6.00% and an average order value (AOV) of 25-50. Comparing this to its competitors, crazy-factory.com had significantly higher revenue at 803,548 with 16,224 transactions and 1,102,802 sessions, but a lower conversion rate of 1.00-1.50% and similar AOV. On the other hand, wildcat.de had a revenue of 276,901 with 2,916 transactions and 122,418 sessions, with a higher AOV of 75-100 but a lower conversion rate of 2.00-2.50%. Overall, while piercingxxl.de may not have the highest revenue among its competitors, its strong conversion rate and solid AOV place it competitively in the market.

crazy-factory.com screenshot
#1 crazy-factory.com
803.5K
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
wildcat.de screenshot
#2 wildcat.de
276.9K
Revenue
122.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
piercingxxl.de vs top market performers
piercingxxl.de
top retailers
conversion rate vs average order value for piercingxxl.de and its competitors
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Revenue share by device at piercingxxl.de

In November large majority of sales on piercingxxl.de, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In November large majority of sales on piercingxxl.de, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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piercingxxl.de channels

Identify top traffic channels that drive growth for piercingxxl.deand discover how performance of traffic channels has changed over time.

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piercingxxl.de Google Ads spend

Evaluate piercingxxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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piercingxxl.de devices

Review piercingxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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piercingxxl.de top markets

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piercingxxl.de country & global rank

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