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Home/Insights/Retailers/plainjanebeauty.net
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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7.4K
Revenue
Sep 26
2.8K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Plain Jane Beauty is a website that sells a variety of beauty products. They offer a range of cosmetics including foundations, blushes, eyeshadows, and lipsticks. The site also provides skincare items such as moisturizers, cleansers, and serums. Besides, they sell accessories like brushes and tools for makeup application.

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plainjanebeauty.net Annual Revenue and Growth

plainjanebeauty.net's annual sales on its online store amounted to $90.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$90.8K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
plainjanebeauty.net revenue by year

plainjanebeauty.net's monthly revenueOVER TIME
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Over the past three months, plainjanebeauty.net revenue has experienced growth of 24%, compared to the preceding three months.

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plainjanebeauty.net revenue growth for last six months
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OVERVIEW
In September 2026, plainjanebeauty.net, a beauty and cosmetics category store, generated $7,375 in online sales, significantly below a typical beauty and cosmetics store's revenue of around $35,500. Its conversion rate of 4.00-4.50% falls within the typical range of 1.06% to 4.56%. The average order value (AOV) of $50-75 aligns with the typical AOV range of $50 to $214. Additionally, plainjanebeauty.net had 2,835 sessions, which is below the typical beauty and cosmetics store's 14,500 sessions. Overall, these metrics indicate plainjanebeauty.net's performance is below that of a typical beauty and cosmetics store.
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plainjanebeauty.net competitors

In September 2026, plainjanebeauty.net outperforms its competitors in conversion rate, achieving a range of 4.00-4.50%. This is on par with elciecosmetics.com, which also has a conversion rate within this range, while omiana.com leads with a rate of 5.00-5.50%. However, in terms of revenue, plainjanebeauty.net ranks 5th with $7,375, significantly trailing omiana.com’s $72,700. In transactions, plainjanebeauty.net records 125, placing it 3rd behind houseoflashes.com, which has 1,104 transactions, and omiana.com with 795. Regarding sessions, plainjanebeauty.net again ranks 3rd, garnering 2,835 sessions compared to houseoflashes.com’s impressive 28,400. Overall, while plainjanebeauty.net excels in conversion rate, it lags behind its competitors in revenue, transactions, and sessions.

houseoflashes.com screenshot
#1 houseoflashes.com
52.8K
Revenue
28.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#2 omiana.com
72.7K
Revenue
15.1K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
elciecosmetics.com screenshot
#3 elciecosmetics.com
14.4K
Revenue
2.1K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
luxiebeauty.com screenshot
#4 luxiebeauty.com
3.5K
Revenue
1.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
exabeauty.com screenshot
#5 exabeauty.com
9.7K
Revenue
2.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
plainjanebeauty.net vs top market performers
plainjanebeauty.net
top retailers
conversion rate vs average order value for plainjanebeauty.net and its competitors
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Revenue share by device at plainjanebeauty.net

In September large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries plainjanebeauty.net operates in

plainjanebeauty.net is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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plainjanebeauty.net channels

Identify top traffic channels that drive growth for plainjanebeauty.netand discover how performance of traffic channels has changed over time.

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plainjanebeauty.net Google Ads spend

Evaluate plainjanebeauty.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plainjanebeauty.net devices

Review plainjanebeauty.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plainjanebeauty.net top markets

Explore plainjanebeauty.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plainjanebeauty.net country & global rank

Assess the ranking of plainjanebeauty.net among other retailers within its primary country and worldwide.

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