Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/plainjanebeauty.net
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for plainjanebeauty.netplainjanebeauty.net

Start benchmarking for free
Sign in with GoogleSign up with Google
7.3K
Revenue
Nov 25
2.4K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
Loading...

Plain Jane Beauty is a website that sells a variety of beauty products. They offer a range of cosmetics including foundations, blushes, eyeshadows, and lipsticks. The site also provides skincare items such as moisturizers, cleansers, and serums. Besides, they sell accessories like brushes and tools for makeup application.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

plainjanebeauty.net Annual Revenue and Growth

plainjanebeauty.net's annual sales on its online store amounted to $133.8K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$133.8K
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
plainjanebeauty.net revenue by year

plainjanebeauty.net's monthly revenueOVER TIME
View real-time data

Over the past three months, plainjanebeauty.net revenue has experienced decline of 13%, compared to the preceding three months.

View real-time data
plainjanebeauty.net revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, plainjanebeauty.net generated $7,325 in revenue, significantly below the industry median of $52,547 in the BEAUTY AND COSMETICS sector, with a conversion rate of 5.00-5.50%, closely aligning with the high benchmark of 5.32%. The average order value (AOV) ranged between $50 and $75, just above the lower limit of $48, while sessions totaled 2,426, far below the median of 19,748 in the industry. Compared to industry leader ulta.com's staggering $145,643,880 in sales, plainjanebeauty.net showcases room for growth within a competitive landscape.
Read more

plainjanebeauty.net competitors

In November 2025, when comparing plainjanebeauty.net to its competitors, it is evident that House of Lashes (houseoflashes.com) and Omiana (omiana.com) outperform in terms of revenue, transactions, and sessions. House of Lashes generates a revenue of $111,767 with 2,163 transactions and 38,331 sessions, while Omiana records a revenue of $118,719 with 1,310 transactions and 20,490 sessions. Elcie Cosmetics (elciecosmetics.com) has a similar revenue to plainjanebeauty.net but with fewer transactions and sessions. Luxie Beauty (luxiebeauty.com) has a higher revenue and number of transactions, but fewer sessions. Z Palette (zpalette.com) also falls within the same revenue range as plainjanebeauty.net, but with fewer transactions and sessions, indicating potential areas for improvement for plainjanebeauty.net in terms of conversion rate and overall performance metrics.

houseoflashes.com screenshot
#1 houseoflashes.com
111.8K
Revenue
38.3K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
omiana.com screenshot
#2 omiana.com
118.7K
Revenue
20.5K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
elciecosmetics.com screenshot
#3 elciecosmetics.com
7.7K
Revenue
1.1K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
luxiebeauty.com screenshot
#4 luxiebeauty.com
14.1K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zpalette.com screenshot
#5 zpalette.com
7.6K
Revenue
5.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
plainjanebeauty.net vs top market performers
plainjanebeauty.net
top retailers
conversion rate vs average order value for plainjanebeauty.net and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at plainjanebeauty.net

In November large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

plainjanebeauty.net channels

Identify top traffic channels that drive growth for plainjanebeauty.netand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

plainjanebeauty.net Google Ads spend

Evaluate plainjanebeauty.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

plainjanebeauty.net devices

Review plainjanebeauty.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

plainjanebeauty.net top markets

Explore plainjanebeauty.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

plainjanebeauty.net country & global rank

Assess the ranking of plainjanebeauty.net among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard