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Oct 2025
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Home/Insights/Retailers/plainjanebeauty.net
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for plainjanebeauty.netplainjanebeauty.net

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6.2K
Revenue
Oct 25
2.5K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Plain Jane Beauty is a website that sells a variety of beauty products. They offer a range of cosmetics including foundations, blushes, eyeshadows, and lipsticks. The site also provides skincare items such as moisturizers, cleansers, and serums. Besides, they sell accessories like brushes and tools for makeup application.

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plainjanebeauty.net Annual Revenue and Growth

plainjanebeauty.net's annual sales on its online store amounted to $133.8K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$133.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
plainjanebeauty.net revenue by year

plainjanebeauty.net's monthly revenueOVER TIME
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Over the past three months, plainjanebeauty.net revenue has experienced decline of 7.8%, compared to the preceding three months.

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plainjanebeauty.net revenue decline for last six months
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OVERVIEW
In October 2025, plainjanebeauty.net generated $6,247 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,294, with sessions totaling 2,540 compared to the median of 18,156. Its conversion rate of 4.00-4.50% is competitive, slightly under the high benchmark of 4.65%, while its average order value (AOV) ranges from $50-75, close to the low end of the industry standard. Despite these metrics, plainjanebeauty.net operates far behind the leading competitor, themancompany.com, which boasts revenue of $119,786,747, indicating potential for growth in this vibrant market.
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plainjanebeauty.net competitors

In October 2025, plainjanebeauty.net had a revenue of $6,247 with 113 transactions and 2,540 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. In comparison, houseoflashes.com generated $86,828 in revenue from 1,804 transactions and 37,656 sessions, with an AOV of $25-50 and a conversion rate of 4.50-5.00%. omiana.com saw $67,667 in revenue with 718 transactions and 12,906 sessions, boasting an AOV of $75-100 and a conversion rate of 5.50-6.00%. elciecosmetics.com had $12,141 in revenue from 80 transactions and 2,052 sessions, showcasing an AOV of $150-175 and a conversion rate of 3.50-4.00%. luxiebeauty.com and zpalette.com also had higher revenues and sessions compared to plainjanebeauty.net, with varying AOVs and conversion rates.

houseoflashes.com screenshot
#1 houseoflashes.com
86.8K
Revenue
37.7K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#2 omiana.com
67.7K
Revenue
12.9K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
elciecosmetics.com screenshot
#3 elciecosmetics.com
12.1K
Revenue
2.1K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
luxiebeauty.com screenshot
#4 luxiebeauty.com
20.6K
Revenue
9.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zpalette.com screenshot
#5 zpalette.com
6.9K
Revenue
4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
plainjanebeauty.net vs top market performers
plainjanebeauty.net
top retailers
conversion rate vs average order value for plainjanebeauty.net and its competitors
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Revenue share by device at plainjanebeauty.net

In October large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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plainjanebeauty.net channels

Identify top traffic channels that drive growth for plainjanebeauty.netand discover how performance of traffic channels has changed over time.

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plainjanebeauty.net Google Ads spend

Evaluate plainjanebeauty.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plainjanebeauty.net devices

Review plainjanebeauty.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plainjanebeauty.net top markets

Explore plainjanebeauty.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plainjanebeauty.net country & global rank

Assess the ranking of plainjanebeauty.net among other retailers within its primary country and worldwide.

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