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May 2025
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Home/Insights/Retailers/plainjanebeauty.net
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.2K
Revenue
1.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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Plain Jane Beauty is a website that sells a variety of beauty products. They offer a range of cosmetics including foundations, blushes, eyeshadows, and lipsticks. The site also provides skincare items such as moisturizers, cleansers, and serums. Besides, they sell accessories like brushes and tools for makeup application.

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plainjanebeauty.net's revenueOVER TIME
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Over the past three months, plainjanebeauty.net revenue has experienced decline of 5%, compared to the preceding three months.

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plainjanebeauty.net revenue decline for last six months
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OVERVIEW
plainjanebeauty.net's performance metrics for May 2025 in the BEAUTY AND COSMETICS industry: online sales revenue of $4,245 (median $46,882, largest $96,002,620), conversion rate of 4.00-4.50% (very high 4.51%, very low 1.17%), average order value of $50-75 (very high $213, very low $53), and 1,677 sessions (highest 38,510,361 from sephora.com, median 19,997).
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plainjanebeauty.net competitors

In May 2025, plainjanebeauty.net generated a revenue of $4,245 from 72 transactions and 1,677 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 4.00-4.50%. Comparing these metrics to its competitors, luxiebeauty.com stands out with a revenue of $26,769 from 276 transactions and 11,782 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. zpalette.com follows with $5,359 in revenue from 69 transactions and 3,227 sessions, while elciecosmetics.com has a revenue of $5,835 from 34 transactions and 912 sessions, boasting a higher AOV of $150-175. houseoflashes.com outperforms in revenue with $57,629 from 951 transactions and 25,322 sessions, sharing a similar AOV range with plainjanebeauty.net. Finally, omiana.com leads the pack with a revenue of $78,095 from 791 transactions and 15,959 sessions, offering a higher AOV of $75-100 and an impressive conversion rate of 4.50-5.00%.

houseoflashes.com screenshot
#1 houseoflashes.com
57.6K
Revenue
25.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
omiana.com screenshot
#2 omiana.com
78.1K
Revenue
16K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
elciecosmetics.com screenshot
#3 elciecosmetics.com
5.8K
Revenue
912
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
luxiebeauty.com screenshot
#4 luxiebeauty.com
26.8K
Revenue
11.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zpalette.com screenshot
#5 zpalette.com
5.4K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
plainjanebeauty.net vs top market performers
plainjanebeauty.net
top retailers
conversion rate vs average order value for plainjanebeauty.net and its competitors
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Revenue share by device at plainjanebeauty.net

In May large majority of sales on plainjanebeauty.net, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on plainjanebeauty.net, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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plainjanebeauty.net channels

Identify top traffic channels that drive growth for plainjanebeauty.netand discover how performance of traffic channels has changed over time.

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plainjanebeauty.net Google Ads spend

Evaluate plainjanebeauty.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plainjanebeauty.net devices

Review plainjanebeauty.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plainjanebeauty.net top markets

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plainjanebeauty.net country & global rank

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