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Home/Insights/Retailers/plainjanebeauty.net
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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14K
Revenue
Jan 26
5.7K
Sessions
Jan 26
4.5-5.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Plain Jane Beauty is a website that sells a variety of beauty products. They offer a range of cosmetics including foundations, blushes, eyeshadows, and lipsticks. The site also provides skincare items such as moisturizers, cleansers, and serums. Besides, they sell accessories like brushes and tools for makeup application.

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plainjanebeauty.net Annual Revenue and Growth

plainjanebeauty.net's annual sales on its online store amounted to $90.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$90.8K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
plainjanebeauty.net revenue by year

plainjanebeauty.net's monthly revenueOVER TIME
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Over the past three months, plainjanebeauty.net revenue has experienced growth of 86%, compared to the preceding three months.

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plainjanebeauty.net revenue growth for last six months
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OVERVIEW
In January 2026, plainjanebeauty.net generated $13,962 in online sales, significantly below the BEAUTY AND COSMETICS median of $51,477, with a conversion rate of 4.50-5.00%, slightly exceeding the sector average of 4.7%. The average order value (AOV) ranged from $50 to $75, aligning closely with the lower spectrum of the industry AOV, while sessions totaled 5,715, markedly less than the median of 22,631 and far below ulta.com’s 47,691,438 sessions, indicating areas for improvement in traffic and revenue generation to better compete in the competitive landscape of the beauty sector.
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plainjanebeauty.net competitors

In January 2026, plainjanebeauty.net had a revenue of $13,962 from 271 transactions and 5,715 sessions, with an Average Order Value (AOV) range of $50-$75 and a conversion rate of 4.50-5.00%. When compared to its competitors, houseoflashes.com generated $97,770 in revenue from 2,072 transactions and 39,034 sessions, with an AOV range of $25-$50 and a conversion rate of 5.00-5.50%. omiana.com outperformed with a revenue of $142,686 from 1,890 transactions and 32,627 sessions, boasting an AOV range of $75-$100 and a conversion rate of 5.50-6.00%. elciecosmetics.com lagged behind with $8,845 in revenue from 61 transactions and 1,686 sessions, with an AOV range of $125-$150 and a conversion rate of 3.50-4.00%. plainjanebeauty.net falls in line with luxiebeauty.com and zpalette.com, each having revenue figures around $15,000, with AOVs ranging from $50-$75 and lower conversion rates in the 2.00-2.50% range.

houseoflashes.com screenshot
#1 houseoflashes.com
97.8K
Revenue
39K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
omiana.com screenshot
#2 omiana.com
142.7K
Revenue
32.6K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
elciecosmetics.com screenshot
#3 elciecosmetics.com
8.8K
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
luxiebeauty.com screenshot
#4 luxiebeauty.com
17.3K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
zpalette.com screenshot
#5 zpalette.com
15.1K
Revenue
10.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
plainjanebeauty.net vs top market performers
plainjanebeauty.net
top retailers
conversion rate vs average order value for plainjanebeauty.net and its competitors
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Revenue share by device at plainjanebeauty.net

In January large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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plainjanebeauty.net channels

Identify top traffic channels that drive growth for plainjanebeauty.netand discover how performance of traffic channels has changed over time.

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plainjanebeauty.net Google Ads spend

Evaluate plainjanebeauty.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plainjanebeauty.net devices

Review plainjanebeauty.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plainjanebeauty.net top markets

Explore plainjanebeauty.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plainjanebeauty.net country & global rank

Assess the ranking of plainjanebeauty.net among other retailers within its primary country and worldwide.

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