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Home/Insights/Retailers/plainjanebeauty.net
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for plainjanebeauty.netplainjanebeauty.net

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5.9K
Revenue
Mar 26
2.4K
Sessions
Mar 26
4.5-5.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Plain Jane Beauty is a website that sells a variety of beauty products. They offer a range of cosmetics including foundations, blushes, eyeshadows, and lipsticks. The site also provides skincare items such as moisturizers, cleansers, and serums. Besides, they sell accessories like brushes and tools for makeup application.

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plainjanebeauty.net Annual Revenue and Growth

plainjanebeauty.net's annual sales on its online store amounted to $90.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$90.8K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
plainjanebeauty.net revenue by year

plainjanebeauty.net's monthly revenueOVER TIME
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Over the past three months, plainjanebeauty.net revenue has experienced growth of 22%, compared to the preceding three months.

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plainjanebeauty.net revenue growth for last six months
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OVERVIEW
In March 2026, plainjanebeauty.net generated $5,925 in online sales, significantly below the BEAUTY AND COSMETICS median of $47,335, while boasting a solid conversion rate of 4.50-5.00%, surpassing the industry low of 1.2% and nearing the high of 4.7%. The average order value (AOV) ranged from $50-75, slightly above the category's low of $45 but far from the high of $190. The site attracted 2,415 sessions, a stark contrast to the median of 20,520 in its industry, with leading competitors like ulta.com and sephora.com generating substantial sales and traffic.
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plainjanebeauty.net competitors

In March 2026, plainjanebeauty.net generated $5,925 in revenue from 113 transactions with 2,415 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. Compared to its competitors, House of Lashes leads in revenue with $75,223 from 1,658 transactions and 43,336 sessions, with an AOV of $25-50 and a conversion rate of 3.50-4.00%. Omiana follows closely behind with $100,232 in revenue from 1,363 transactions and 31,023 sessions, a similar AOV range of $50-75, and a conversion rate of 4.00-4.50%. Elcie Cosmetics, Luxie Beauty, and Z Palette have varying revenue figures, transaction volumes, sessions, AOVs, and conversion rates, indicating the diverse landscape of the beauty industry in the online space.

houseoflashes.com screenshot
#1 houseoflashes.com
75.2K
Revenue
43.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
omiana.com screenshot
#2 omiana.com
100.2K
Revenue
31K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
elciecosmetics.com screenshot
#3 elciecosmetics.com
6.3K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
luxiebeauty.com screenshot
#4 luxiebeauty.com
8.4K
Revenue
3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zpalette.com screenshot
#5 zpalette.com
14.6K
Revenue
11K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
plainjanebeauty.net vs top market performers
plainjanebeauty.net
top retailers
conversion rate vs average order value for plainjanebeauty.net and its competitors
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Revenue share by device at plainjanebeauty.net

In March large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In March large majority of sales on plainjanebeauty.net, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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plainjanebeauty.net channels

Identify top traffic channels that drive growth for plainjanebeauty.netand discover how performance of traffic channels has changed over time.

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plainjanebeauty.net Google Ads spend

Evaluate plainjanebeauty.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plainjanebeauty.net devices

Review plainjanebeauty.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plainjanebeauty.net top markets

Explore plainjanebeauty.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plainjanebeauty.net country & global rank

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