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Aug 2026
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.8M
Revenue
Aug 26
260.3K
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $18.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced growth of 59%, compared to the preceding three months.

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posterxxl.de revenue growth for last six months
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OVERVIEW
posterxxl.de received 260,000 sessions in August 2026, significantly higher than a typical store in the photography category, which sees around 20,600 sessions. The site's revenue from online sales reached $1.8 million, far exceeding the typical store's $56,200 monthly revenue. With a conversion rate of 3.50-4.00%, posterxxl.de operates within the typical range of 0.46% to 3.46%. Additionally, its average order value (AOV) of $150-175 also falls within the typical range of $58 to $710 for the photography category.
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posterxxl.de competitors

In August 2026, posterxxl.de trails its competitors most significantly in revenue, achieving $1.8 million compared to cewe.de's $7.4 million and pixum.de's $2.4 million. In terms of transactions, posterxxl.de recorded 10,300, falling short of cewe.de's 37,100 and pixum.de's 10,700, indicating a competitive but still lesser performance. With 260,000 sessions, posterxxl.de also ranks behind cewe.de, which boasts 1.1 million sessions. Despite this, posterxxl.de matches the conversion rate of 3.50-4.00% seen in both pixum.de and trails slightly behind cewe.de's 3.00-3.50%. The average order value (AOV) for posterxxl.de stands at $150-175, which surpasses lidl-fotos.de's $125-150 but remains on par with others. Overall, while posterxxl.de maintains a solid position, it faces tough competition in key metrics.

pixum.de screenshot
#1 pixum.de
2.4M
Revenue
268.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
cewe.de screenshot
#2 cewe.de
7.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
797.8K
Revenue
94.3K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
fotokasten.de screenshot
#4 fotokasten.de
80.5K
Revenue
12.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
smartphoto.de screenshot
#5 smartphoto.de
194.4K
Revenue
41.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In August large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

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posterxxl.de Google Ads spend

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posterxxl.de devices

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posterxxl.de top markets

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posterxxl.de country & global rank

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