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Oct 2025
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.6M
Revenue
Oct 25
386K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $19.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced growth of 37%, compared to the preceding three months.

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posterxxl.de revenue growth for last six months
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OVERVIEW
In October 2025, posterxxl.de achieved impressive online sales of $1,595,198, significantly surpassing the median revenue of $73,312 in the PHOTOGRAPHY industry, while the highest competitor, mpb.com, generated $57,083,568. The conversion rate ranged from 3.50% to 4.00%, exceeding the industry's high benchmark of 3.62%, and its average order value (AOV) was between $100-125, well below the industry's peak of $695. Additionally, posterxxl.de recorded 385,979 sessions, far exceeding the median of 22,470, yet remaining distant from lifetouch.com's record of 6,918,767 sessions, highlighting robust performance within its niche.
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posterxxl.de competitors

In October 2025, posterxxl.de reported a revenue of 1,595,198 with 14,528 transactions and 385,979 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 3.50-4.00. In comparison, pixum.de leads the pack with a revenue of 5,337,471 and 21,513 transactions from 414,971 sessions, featuring a higher AOV of 225-250 and a conversion rate of 5.00-5.50. cewe.de follows closely behind with a revenue of 6,977,764, the highest number of transactions at 43,815, and sessions at 1,180,152, maintaining an AOV of 150-175 and the same conversion rate as posterxxl.de. On the other end of the spectrum, smartphoto.de and lidl-fotos.de fall short in revenue and transactions, with smartphoto.de reporting a revenue of 85,706 and lidl-fotos.de at 384,071, but both showcase higher conversion rates of 4.00-4.50 and 6.50-7.00, respectively.

pixum.de screenshot
#1 pixum.de
5.3M
Revenue
415K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
cewe.de screenshot
#2 cewe.de
7M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
384.1K
Revenue
88.5K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
fotokasten.de screenshot
#4 fotokasten.de
186.3K
Revenue
32.2K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
smartphoto.de screenshot
#5 smartphoto.de
85.7K
Revenue
31.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In October large majority of sales on posterxxl.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on posterxxl.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

Identify top traffic channels that drive growth for posterxxl.deand discover how performance of traffic channels has changed over time.

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posterxxl.de Google Ads spend

Evaluate posterxxl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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posterxxl.de devices

Review posterxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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posterxxl.de top markets

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posterxxl.de country & global rank

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