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May 2026
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for posterxxl.deposterxxl.de

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949K
Revenue
May 26
238.1K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$100-125
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $18.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced decline of 59%, compared to the preceding three months.

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posterxxl.de revenue decline for last six months
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OVERVIEW
In May 2026, posterxxl.de generated $949,012 in online sales, significantly surpassing the PHOTOGRAPHY median of $53,473, yet falling short of the leading competitor, mpb.com, at $51,802,028. With a conversion rate of 3.50-4.00%, posterxxl.de outperformed the median rate of 3.62%, while maintaining an average order value (AOV) of $100-125, considerably below the high of $711 in its category. The website attracted 238,130 sessions, a substantial figure compared to the category's median of 18,689, yet dwarfed by mpb.com’s 5,246,726 sessions, indicating a competitive but challenging market landscape.
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posterxxl.de competitors

In May 2026, posterxxl.de generated $949,012 in revenue from 8,408 transactions across 238,130 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Competitors like pixum.de outperformed significantly, earning $2,374,432 with a conversion rate of 5.00-5.50% from 10,609 transactions. cewe.de leads the market with $4,796,789 in revenue, although its AOV is slightly lower at $150-175. lidl-fotos.de boasts the highest conversion rate at 6.00-6.50% but has a lower revenue of $301,587. fotokasten.de and smartphoto.de show weaker metrics with revenues of $100,013 and $179,777, respectively, but maintain the same conversion range as posterxxl.de. Overall, while posterxxl.de performs solidly, it faces strong competition from pixum.de and cewe.de, particularly in terms of revenue and transaction volume.

pixum.de screenshot
#1 pixum.de
2.4M
Revenue
206.2K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
cewe.de screenshot
#2 cewe.de
4.8M
Revenue
808K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
301.6K
Revenue
62K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
fotokasten.de screenshot
#4 fotokasten.de
100K
Revenue
18.3K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
smartphoto.de screenshot
#5 smartphoto.de
179.8K
Revenue
39.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In May large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

Identify top traffic channels that drive growth for posterxxl.deand discover how performance of traffic channels has changed over time.

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posterxxl.de Google Ads spend

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posterxxl.de devices

Review posterxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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posterxxl.de top markets

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posterxxl.de country & global rank

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