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Jul 2026
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.8M
Revenue
Jul 26
313.7K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $18.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced growth of 24%, compared to the preceding three months.

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posterxxl.de revenue growth for last six months
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OVERVIEW
In July 2026, posterxxl.de experienced 314,000 sessions, significantly higher than a typical store in the photography category, which sees around 17,400 sessions monthly. The site's online sales revenue reached $1.8 million, far exceeding the typical $45,500 for its category. With a conversion rate of 3.50-4.00%, posterxxl.de is well within the typical range of 0.46% to 3.58%. Its average order value (AOV) of $150-175 also falls within the typical range of $58 to $711 for the photography category.
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posterxxl.de competitors

In July 2026, posterxxl.de significantly trails its competitors in sessions, with only 314,000 compared to cewe.de's impressive 813,000, marking a difference of 499,000. In revenue, posterxxl.de ranks third among its competitors, generating $1.8 million, while cewe.de leads with $6.3 million, a gap of $4.5 million. Despite having 11,300 transactions, posterxxl.de still falls short of cewe.de, which boasts 35,500 transactions, trailing by 24,200. The average order value (AOV) for posterxxl.de ranges from $150-175, which is competitive but lower than pixum.de’s $200-225 range. In terms of conversion rate, posterxxl.de matches fotokasten.de and smartphoto.de at 3.50-4.00%, trailing behind competitors like pixum.de (5.00-5.50%) and lidl-fotos.de (6.50-7.00%).

pixum.de screenshot
#1 pixum.de
2.2M
Revenue
188.6K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
cewe.de screenshot
#2 cewe.de
6.3M
Revenue
813.2K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
906.6K
Revenue
120.2K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
fotokasten.de screenshot
#4 fotokasten.de
121.4K
Revenue
19.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
smartphoto.de screenshot
#5 smartphoto.de
271.8K
Revenue
49.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In July large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

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posterxxl.de Google Ads spend

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posterxxl.de devices

Review posterxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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posterxxl.de top markets

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posterxxl.de country & global rank

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