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Apr 2026
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for posterxxl.deposterxxl.de

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886.4K
Revenue
Apr 26
200.6K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $18.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced decline of 67%, compared to the preceding three months.

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posterxxl.de revenue decline for last six months
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OVERVIEW
In April 2026, posterxxl.de achieved remarkable online sales of $886,436, significantly outperforming the median of $59,691 in the PHOTOGRAPHY industry. With a conversion rate between 4.00-4.50%, it surpasses the sector's high benchmark of 3.62%. The average order value (AOV) ranged from $100-125, well below the high of $711. posterxxl.de attracted 200,622 sessions, markedly higher than the median of 25,911, though still trailing the industry leader, mpb.com, which had 4,771,339 sessions. These metrics highlight posterxxl.de's strong market presence and operational efficiency within the competitive photography niche.
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posterxxl.de competitors

In April 2026, posterxxl.de generated $886,436 in revenue from 8,516 transactions, yielding a conversion rate of 4.00-4.50% across 200,622 sessions, with an average order value (AOV) of $100-125. Competitor pixum.de outperformed with $2,513,314 in revenue and a conversion rate of 5.00-5.50%, driven by a higher AOV of $225-250. cewe.de dominated the market with a significant revenue of $4,149,326 from 28,689 transactions, although its conversion rate was slightly lower at 3.50-4.00%. On the lower end, lidl-fotos.de reported just $151,489 in revenue but had the highest conversion rate of 6.00-6.50%, showcasing an AOV of $25-50. fotokasten.de and smartphoto.de trailed behind, with revenues of $152,534 and $70,198, respectively, but similar conversion rates to posterxxl.de. Overall, while posterxxl.de holds a solid position, its competitors, especially pixum.de and cewe.de, show significantly higher performance metrics.

pixum.de screenshot
#1 pixum.de
2.5M
Revenue
209K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
cewe.de screenshot
#2 cewe.de
4.1M
Revenue
726.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
151.5K
Revenue
59.8K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
fotokasten.de screenshot
#4 fotokasten.de
152.5K
Revenue
27.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
smartphoto.de screenshot
#5 smartphoto.de
70.2K
Revenue
32.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In April large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

Identify top traffic channels that drive growth for posterxxl.deand discover how performance of traffic channels has changed over time.

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posterxxl.de Google Ads spend

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posterxxl.de devices

Review posterxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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posterxxl.de top markets

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posterxxl.de country & global rank

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