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Jun 2026
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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1.1M
Revenue
Jun 26
244.4K
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $18.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced decline of 26%, compared to the preceding three months.

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posterxxl.de revenue decline for last six months
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OVERVIEW
In June 2026, posterxxl.de generated impressive online sales revenue of $1,098,625, significantly outperforming the PHOTOGRAPHY median of $51,578. With a conversion rate between 3.50-4.00%, it exceeds the category's high of 3.74%, while its average order value (AOV) ranges from $100-125, well below the sector's peak of $705. The site attracted 244,366 sessions, dwarfing the median of 15,920, yet still far behind the leader, canon.com, which achieved 4,744,836 sessions. Overall, posterxxl.de demonstrates strong performance in the competitive online photography market.
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posterxxl.de competitors

In June 2026, posterxxl.de generated a revenue of $1,098,625 from 9,051 transactions and had an average order value (AOV) between $100-125. In comparison, pixum.de outperformed it significantly with a revenue of $2,061,030 from 9,400 transactions and a higher AOV of $200-225, along with a conversion rate of 5.00-5.50%. cewe.de dominated the market with $5,010,461 in revenue, driven by 31,889 transactions, and maintained a similar conversion rate of 3.50-4.00%. Conversely, lidl-fotos.de, while generating lower revenue at $750,018, achieved a high conversion rate of 6.50-7.00%, highlighting its effective sales strategy. Smaller competitors like fotokasten.de and smartphoto.de generated $159,263 and $135,184, respectively, but struggled with lower traffic and sales. Overall, posterxxl.de holds a stable position, but it lags behind the leaders in terms of revenue and customer conversion efficiency.

pixum.de screenshot
#1 pixum.de
2.1M
Revenue
175.3K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
cewe.de screenshot
#2 cewe.de
5M
Revenue
807.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
750K
Revenue
138.6K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
fotokasten.de screenshot
#4 fotokasten.de
159.3K
Revenue
26.7K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
smartphoto.de screenshot
#5 smartphoto.de
135.2K
Revenue
24.7K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In June large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

Identify top traffic channels that drive growth for posterxxl.deand discover how performance of traffic channels has changed over time.

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posterxxl.de Google Ads spend

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posterxxl.de devices

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posterxxl.de top markets

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posterxxl.de country & global rank

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