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Sep 2025
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for posterxxl.deposterxxl.de

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1.1M
Revenue
Sep 25
292.3K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $19.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$19.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced growth of 17%, compared to the preceding three months.

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posterxxl.de revenue growth for last six months
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OVERVIEW
In September 2025, posterxxl.de, operating in the PHOTOGRAPHY sector, generated impressive online sales of $1,134,161, significantly surpassing the median revenue of $55,259. Its conversion rate ranged from 3.50% to 4.00%, slightly above the sector's high of 3.52%. The average order value (AOV) fell between $100 and $125, considerably lower than the sector's high of $714. With 292,293 sessions, posterxxl.de performed exceptionally well compared to the median of 24,800, though it remains distant from the top competitor, lifetouch.com, which garnered 6,017,803 sessions.
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posterxxl.de competitors

In September 2025, when comparing posterxxl.de to its competitors, pixum.de stands out with the highest revenue of €3,676,746, followed by cewe.de with €5,760,440. However, posterxxl.de still maintains a respectable revenue of €1,134,161. In terms of transactions, cewe.de leads with 35,972 transactions, while pixum.de follows closely with 15,673. posterxxl.de has 10,300 transactions, putting it in the middle of the pack. When it comes to sessions, cewe.de has the highest with 1,181,597, while pixum.de has 333,852. posterxxl.de falls in the middle again with 292,293 sessions. Despite its competitors having higher metrics in certain areas, posterxxl.de holds its own with a solid average order value (AOV) of €100-125 and a competitive conversion rate of 3.50-4.00%.

pixum.de screenshot
#1 pixum.de
3.7M
Revenue
333.9K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
cewe.de screenshot
#2 cewe.de
5.8M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
256.3K
Revenue
64.5K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
fotokasten.de screenshot
#4 fotokasten.de
176.1K
Revenue
30.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
ifolor.de screenshot
#5 ifolor.de
42.6K
Revenue
24.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In September large majority of sales on posterxxl.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on posterxxl.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

Identify top traffic channels that drive growth for posterxxl.deand discover how performance of traffic channels has changed over time.

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posterxxl.de Google Ads spend

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posterxxl.de devices

Review posterxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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posterxxl.de top markets

Explore posterxxl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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posterxxl.de country & global rank

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