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Sep 2026
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.1M
Revenue
Sep 26
242.4K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $18.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced growth of 61%, compared to the preceding three months.

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posterxxl.de revenue growth for last six months
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OVERVIEW
In September 2026, posterxxl.de attracted 242,000 sessions, significantly higher than a typical store in the photography category, which sees around 15,600 sessions monthly. The site generated $1.1 million in revenue from online sales, well above the category's typical revenue of approximately $41,600. With a conversion rate between 4.00-4.50%, posterxxl.de outperforms the typical range of 0.49% to 3.57%. Its average order value (AOV) of $100-125 falls within the typical range of $51 to $728, highlighting its strong performance in the photography category.
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posterxxl.de competitors

In September 2026, posterxxl.de trails its competitors most significantly in revenue, earning $1.1 million compared to cewe.de’s $5.4 million and pixum.de’s $2.6 million. While posterxxl.de records 10,400 transactions, it is outperformed by cewe.de, which achieves 33,600 transactions, and pixum.de, with 11,500 transactions. In terms of sessions, posterxxl.de attracts 242,000 users, significantly fewer than cewe.de’s impressive 910,000 sessions. Despite these challenges, posterxxl.de maintains a competitive conversion rate of 4.00-4.50%, matching smartphoto.de's range and surpassing cewe.de’s lower 3.50-4.00% range. However, lidl-fotos.de leads with a conversion rate of 6.50-7.00%, showcasing a stronger ability to convert visitors into customers. Overall, while posterxxl.de performs decently, it lags behind the top competitors in key metrics.

pixum.de screenshot
#1 pixum.de
2.6M
Revenue
246.1K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
cewe.de screenshot
#2 cewe.de
5.4M
Revenue
910.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
383.6K
Revenue
94.3K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
fotokasten.de screenshot
#4 fotokasten.de
135.5K
Revenue
24.8K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
smartphoto.de screenshot
#5 smartphoto.de
177.1K
Revenue
26.6K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In September large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

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posterxxl.de Google Ads spend

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posterxxl.de devices

Review posterxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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posterxxl.de top markets

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posterxxl.de country & global rank

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