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Jan 2026
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Home/Insights/Retailers/posterxxl.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for posterxxl.deposterxxl.de

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1.7M
Revenue
Jan 26
462.6K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: PHOTOGRAPHY

PosterXXL.de is a website that offers a variety of products related to printing and personalized artwork. They provide several types of photo prints, including posters, canvases, acrylic, and aluminum prints. Additionally, customers can create customized photo books, calendars, and gifts, showcasing their personal pictures and designs.

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posterxxl.de Annual Revenue and Growth

posterxxl.de's annual sales on its online store amounted to $18.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
posterxxl.de revenue by year

posterxxl.de's monthly revenueOVER TIME
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Over the past three months, posterxxl.de revenue has experienced growth of 139%, compared to the preceding three months.

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posterxxl.de revenue growth for last six months
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OVERVIEW
In January 2026, posterxxl.de achieved impressive online sales of $1,723,270, significantly surpassing the median revenue of $86,845 in the PHOTOGRAPHY industry, although still far behind industry leader snapfish.com at $26,751,715; the site's conversion rate ranged between 3.00-3.50%, just below the high end of 3.61%, while its average order value (AOV) was $100-125, considerably lower than the very high AOV of $677; with 462,558 sessions, posterxxl.de outperformed the industry median of 27,251, though it trails behind mpb.com, which leads with 5,835,011 sessions.
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posterxxl.de competitors

In January 2026, posterxxl.de generated a revenue of $1,723,270 with 16,169 transactions and 462,558 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, posterxxl.de falls behind in terms of revenue and transactions. pixum.de leads the pack with a revenue of $6,985,789 and 29,196 transactions, while cewe.de closely follows with $7,496,419 in revenue and 48,365 transactions. However, posterxxl.de's conversion rate is on par with cewe.de at 3.00-3.50%, indicating a similar ability to convert sessions into transactions. lidl-fotos.de boasts the highest conversion rate at 6.50-7.00%, while smartphoto.de and fotokasten.de have lower revenue and transaction numbers compared to posterxxl.de. Overall, posterxxl.de's revenue and transaction numbers could improve to better compete with the leading competitors in the market.

pixum.de screenshot
#1 pixum.de
7M
Revenue
493.1K
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
cewe.de screenshot
#2 cewe.de
7.5M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lidl-fotos.de screenshot
#3 lidl-fotos.de
385.4K
Revenue
132.9K
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
fotokasten.de screenshot
#4 fotokasten.de
262.9K
Revenue
40.7K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
smartphoto.de screenshot
#5 smartphoto.de
86.8K
Revenue
33.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
posterxxl.de vs top market performers
posterxxl.de
top retailers
conversion rate vs average order value for posterxxl.de and its competitors
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Revenue share by device at posterxxl.de

In January large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on posterxxl.de, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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posterxxl.de channels

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posterxxl.de Google Ads spend

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posterxxl.de devices

Review posterxxl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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posterxxl.de top markets

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posterxxl.de country & global rank

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