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Oct 2025
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Home/Insights/Retailers/primochill.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10.4K
Revenue
Oct 25
22.4K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Primochill.com is an online platform offering a range of products. Their offerings include custom PC cooling components such as coolant additives, tubing, fittings, reservoirs, radiators, and pumps. They also provide cable management products, modding accessories, and personalized watercooling solutions for tech enthusiasts and PC builders.

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primochill.com Annual Revenue and Growth

primochill.com's annual sales on its online store amounted to $662.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$662.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primochill.com revenue by year

primochill.com's monthly revenueOVER TIME
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Over the past three months, primochill.com revenue has experienced decline of 50%, compared to the preceding three months.

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primochill.com revenue decline for last six months
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OVERVIEW
In October 2025, primochill.com, operating in the computers, electronics, and technology sector, generated $10,372 in online sales with a conversion rate between 0.00-0.50%, significantly below the industry's high of 3.86%. The site's average order value (AOV) ranged from $175 to $200, while the median AOV in the category is $905. With 22,353 sessions, primochill.com trails behind the median of 36,756 and is far from the top competitor, dell.com, which leads the category with revenues exceeding $216 million. Overall, these metrics indicate primochill.com faces challenges in both traffic and conversion.
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primochill.com competitors

In October 2025, primochill.com lagged behind its competitors in terms of revenue, with a total of $10,372 compared to the top performer ekwb.com with $495,902. In terms of transactions, primochill.com had 54 transactions, while bykski.us led the pack with 576 transactions. The website also had a lower number of sessions at 22,353, with modmymods.com leading at 66,697 sessions. In average order value (AOV), primochill.com ranged from $175-$200, falling below ekwb.com's AOV of $475-$500. However, primochill.com had a comparable conversion rate of 0.00-0.50% with ekwb.com and alphacool.com. Overall, primochill.com showed potential for growth in revenue and sessions, while maintaining a competitive conversion rate.

bykski.us screenshot
#1 bykski.us
191.1K
Revenue
31.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
modmymods.com screenshot
#2 modmymods.com
96.8K
Revenue
66.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
ekwb.com screenshot
#3 ekwb.com
495.9K
Revenue
224.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
performance-pcs.com screenshot
#4 performance-pcs.com
303.4K
Revenue
76K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
alphacool.com screenshot
#5 alphacool.com
204.6K
Revenue
172K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
primochill.com vs top market performers
primochill.com
top retailers
conversion rate vs average order value for primochill.com and its competitors
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Revenue share by device at primochill.com

In October large majority of sales on primochill.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In October large majority of sales on primochill.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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primochill.com channels

Identify top traffic channels that drive growth for primochill.comand discover how performance of traffic channels has changed over time.

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primochill.com Google Ads spend

Evaluate primochill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primochill.com devices

Review primochill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primochill.com top markets

Explore primochill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primochill.com country & global rank

Assess the ranking of primochill.com among other retailers within its primary country and worldwide.

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