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Nov 2025
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Home/Insights/Retailers/primochill.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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14.3K
Revenue
Nov 25
20.3K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Primochill.com is an online platform offering a range of products. Their offerings include custom PC cooling components such as coolant additives, tubing, fittings, reservoirs, radiators, and pumps. They also provide cable management products, modding accessories, and personalized watercooling solutions for tech enthusiasts and PC builders.

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primochill.com Annual Revenue and Growth

primochill.com's annual sales on its online store amounted to $662.6K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$662.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primochill.com revenue by year

primochill.com's monthly revenueOVER TIME
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Over the past three months, primochill.com revenue has experienced decline of 17%, compared to the preceding three months.

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primochill.com revenue decline for last six months
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OVERVIEW
In November 2025, primochill.com generated $14,251 in online sales, significantly below the industry median of $198,752, with a conversion rate ranging between 0.00-0.50%, far below the high benchmark of 3.99%. Its average order value (AOV) was between $175-200, underperforming compared to the high AOV of $863 in the category. The site attracted 20,258 sessions, well below the median of 36,374 sessions in the computer hardware industry, indicating challenges in traffic and conversion effectiveness compared to industry leaders like dell.com and lenovo.com, highlighting the need for strategic improvements in customer engagement and sales performance.
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primochill.com competitors

In November 2025, primochill.com falls behind its competitors in terms of revenue, with only $14,251 compared to bykski.us at $248,038, ekwb.com at $532,063, performance-pcs.com at $340,440, alphacool.com at $228,511, and modmymods.com at $123,452. primochill.com also lags behind in the number of transactions and sessions, with only 72 transactions and 20,258 sessions, while its competitors show significantly higher numbers. The average order value (AOV) for primochill.com ranges from $175 to $200, which is lower than most of its competitors. Additionally, primochill.com has a lower conversion rate ranging from 0.00% to 0.50%, while bykski.us, modmymods.com, performance-pcs.com, and alphacool.com all have higher conversion rates. Overall, primochill.com has room for improvement in revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

bykski.us screenshot
#1 bykski.us
248K
Revenue
34.7K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
modmymods.com screenshot
#2 modmymods.com
123.5K
Revenue
56.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
ekwb.com screenshot
#3 ekwb.com
532.1K
Revenue
224.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
performance-pcs.com screenshot
#4 performance-pcs.com
340.4K
Revenue
68.7K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
alphacool.com screenshot
#5 alphacool.com
228.5K
Revenue
153.6K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
primochill.com vs top market performers
primochill.com
top retailers
conversion rate vs average order value for primochill.com and its competitors
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Revenue share by device at primochill.com

In November large majority of sales on primochill.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In November large majority of sales on primochill.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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primochill.com channels

Identify top traffic channels that drive growth for primochill.comand discover how performance of traffic channels has changed over time.

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primochill.com Google Ads spend

Evaluate primochill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primochill.com devices

Review primochill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primochill.com top markets

Explore primochill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primochill.com country & global rank

Assess the ranking of primochill.com among other retailers within its primary country and worldwide.

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