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Dec 2025
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Home/Insights/Retailers/primuscable.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for primuscable.comprimuscable.com

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78.1K
Revenue
Dec 25
16.9K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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PrimusCable.com is an online platform that sells various networking and communication products. It offers an extensive range of items including Ethernet cables, fiber optic equipment, server racks, patch panels, and wall plates. The website presents a wide selection of reliable, high-quality tools and components to support customers in their networking and connectivity needs.

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primuscable.com Annual Revenue and Growth

primuscable.com's annual sales on its online store amounted to $1.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primuscable.com revenue by year

primuscable.com's monthly revenueOVER TIME
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Over the past three months, primuscable.com revenue has experienced decline of 22%, compared to the preceding three months.

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primuscable.com revenue decline for last six months
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OVERVIEW
In December 2025, primuscable.com generated $78,072 in online sales, significantly lower than the industry median of $242,983, with a conversion rate ranging from 0.50-1.00%, compared to a high of 3.83%. The average order value (AOV) stood between $600-625, below the industry's high of $890. The website recorded 16,900 sessions, considerably fewer than the median of 54,788 in the consumer electronics sector. This performance indicates potential areas for improvement in attracting traffic and enhancing conversion rates, especially when compared to industry leaders like apple.com and samsung.com.
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primuscable.com competitors

In December 2025, primuscable.com reported a revenue of $78,072 with 129 transactions and 16,900 sessions, boasting an average order value (AOV) range of $600-625 and a conversion rate of 0.50-1.00%. When compared to its competitors, such as fibersavvy.com with $37,364 in revenue, showmecables.com with $1,498,786 in revenue, cablesforless.com with $119,801 in revenue, cablesplususa.com with $179,073 in revenue, and navepoint.com with $400,322 in revenue, primuscable.com falls in the middle in terms of revenue generation. However, its conversion rate is on the lower end compared to cablesforless.com and navepoint.com, indicating room for improvement in turning sessions into transactions. Despite this, primuscable.com's AOV falls within a competitive range when compared to its counterparts in the industry.

fibersavvy.com screenshot
#1 fibersavvy.com
37.4K
Revenue
10.3K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
showmecables.com screenshot
#2 showmecables.com
1.5M
Revenue
152.5K
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
cablesforless.com screenshot
#3 cablesforless.com
119.8K
Revenue
6.6K
Sessions
5.0-5.5%
Conv. rate
$325-350
AOV
cablesplususa.com screenshot
#4 cablesplususa.com
179.1K
Revenue
26.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
navepoint.com screenshot
#5 navepoint.com
400.3K
Revenue
35.4K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
primuscable.com vs top market performers
primuscable.com
top retailers
conversion rate vs average order value for primuscable.com and its competitors
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Revenue share by device at primuscable.com

In December large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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primuscable.com channels

Identify top traffic channels that drive growth for primuscable.comand discover how performance of traffic channels has changed over time.

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primuscable.com Google Ads spend

Evaluate primuscable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primuscable.com devices

Review primuscable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primuscable.com top markets

Explore primuscable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primuscable.com country & global rank

Assess the ranking of primuscable.com among other retailers within its primary country and worldwide.

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