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Jan 2026
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Home/Insights/Retailers/primuscable.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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119.7K
Revenue
Jan 26
18.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$500-600
AOV
Jan 26
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PrimusCable.com is an online platform that sells various networking and communication products. It offers an extensive range of items including Ethernet cables, fiber optic equipment, server racks, patch panels, and wall plates. The website presents a wide selection of reliable, high-quality tools and components to support customers in their networking and connectivity needs.

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primuscable.com Annual Revenue and Growth

primuscable.com's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
primuscable.com revenue by year

primuscable.com's monthly revenueOVER TIME
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Over the past three months, primuscable.com revenue has experienced decline of 19%, compared to the preceding three months.

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primuscable.com revenue decline for last six months
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OVERVIEW
In January 2026, primuscable.com generated $119,681 in revenue, significantly below the industry median of $250,769 in the consumer electronics sector, where apple.com leads with $3.34 billion. The site achieved a conversion rate between 1.00-1.50%, falling short of the high benchmark of 3.86%. With an average order value (AOV) of $575-600, it remains below the high AOV of $892. primuscable.com attracted 18,794 sessions, compared to the industry median of 55,440, while samsung.com leads with a staggering 730 million sessions, indicating challenges in visibility and market penetration within its category.
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primuscable.com competitors

In January 2026, primuscable.com had a revenue of $119,681 with 201 transactions and 18,794 sessions, resulting in an AOV of $575-600 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, fibersavvy.com had a revenue of $35,020 with 34 transactions and 12,350 sessions, a higher AOV of $1025-1050, but a lower conversion rate of 0.00-0.50%. showmecables.com had the highest revenue at $1,536,690 with 4,781 transactions and 162,667 sessions, a lower AOV of $300-325, but a higher conversion rate of 2.50-3.00%. cablesforless.com had a revenue of $104,270 with 326 transactions and 7,959 sessions, a similar AOV of $300-325, but a higher conversion rate of 4.00-4.50%. cablesplususa.com had a revenue of $190,650 with 402 transactions and 28,211 sessions, a slightly higher AOV of $450-475, and the same conversion rate as primuscable.com. navepoint.com had a revenue of $467,487 with 793 transactions and 56,200 sessions, the same AOV as primuscable.com, and a similar conversion rate. Overall, primuscable.com falls in the mid-range in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in the cable industry.

fibersavvy.com screenshot
#1 fibersavvy.com
35K
Revenue
12.4K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
showmecables.com screenshot
#2 showmecables.com
1.5M
Revenue
162.7K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
cablesforless.com screenshot
#3 cablesforless.com
104.3K
Revenue
8K
Sessions
4.0-4.5%
Conv. rate
$300-325
AOV
cablesplususa.com screenshot
#4 cablesplususa.com
190.7K
Revenue
28.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
navepoint.com screenshot
#5 navepoint.com
467.5K
Revenue
56.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
primuscable.com vs top market performers
primuscable.com
top retailers
conversion rate vs average order value for primuscable.com and its competitors
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Revenue share by device at primuscable.com

In January large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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primuscable.com channels

Identify top traffic channels that drive growth for primuscable.comand discover how performance of traffic channels has changed over time.

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primuscable.com Google Ads spend

Evaluate primuscable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primuscable.com devices

Review primuscable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primuscable.com top markets

Explore primuscable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primuscable.com country & global rank

Assess the ranking of primuscable.com among other retailers within its primary country and worldwide.

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