Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/primuscable.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for primuscable.comprimuscable.com

Start benchmarking for free
Sign in with GoogleSign up with Google
134.7K
Revenue
Sep 25
20.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
Loading...

PrimusCable.com is an online platform that sells various networking and communication products. It offers an extensive range of items including Ethernet cables, fiber optic equipment, server racks, patch panels, and wall plates. The website presents a wide selection of reliable, high-quality tools and components to support customers in their networking and connectivity needs.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

primuscable.com Annual Revenue and Growth

primuscable.com's annual sales on its online store amounted to $1.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
primuscable.com revenue by year

primuscable.com's monthly revenueOVER TIME
View real-time data

Over the past three months, primuscable.com revenue has experienced decline of 7%, compared to the preceding three months.

View real-time data
primuscable.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, primuscable.com reported online sales revenue of $134,695, falling short of the consumer electronics industry median of $210,220. Its conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.85%, with an average order value (AOV) between $575 and $600, also under the $893 peak for the sector. The site attracted 20,586 sessions, significantly less than the median of 49,877 sessions within its category, while the leading competitor, apple.com, dominated with an astounding revenue of $4.2 billion and 579 million sessions, highlighting the competitive landscape in consumer electronics.
Read more

primuscable.com competitors

In September 2025, primuscable.com's revenue of $134,695 and 232 transactions with 20,586 sessions fall behind some of its competitors. fibersavvy.com generates $50,425 in revenue with 50 transactions from 14,538 sessions, but has a higher average order value (AOV) of $975-1000. showmecables.com outperforms with $1,314,724 revenue, 4,280 transactions, and 145,724 sessions, although with a lower AOV of $300-325. cablesforless.com has $80,317 revenue, 245 transactions, and 5,732 sessions, but boasts a higher conversion rate of 4.00-4.50%. cablesplususa.com and navepoint.com also surpass primuscable.com in revenue and transactions, with varying AOVs and conversion rates. primuscable.com may need to focus on increasing transactions and sessions to better compete with its counterparts in the industry.

fibersavvy.com screenshot
#1 fibersavvy.com
50.4K
Revenue
14.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
showmecables.com screenshot
#2 showmecables.com
1.3M
Revenue
145.7K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
cablesforless.com screenshot
#3 cablesforless.com
80.3K
Revenue
5.7K
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
cablesplususa.com screenshot
#4 cablesplususa.com
212.7K
Revenue
28.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
navepoint.com screenshot
#5 navepoint.com
315.6K
Revenue
39.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
primuscable.com vs top market performers
primuscable.com
top retailers
conversion rate vs average order value for primuscable.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at primuscable.com

In September large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

primuscable.com channels

Identify top traffic channels that drive growth for primuscable.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

primuscable.com Google Ads spend

Evaluate primuscable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

primuscable.com devices

Review primuscable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

primuscable.com top markets

Explore primuscable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

primuscable.com country & global rank

Assess the ranking of primuscable.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard