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Home/Insights/Retailers/primuscable.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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85.8K
Revenue
Aug 25
14.5K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$500-600
AOV
Aug 25
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PrimusCable.com is an online platform that sells various networking and communication products. It offers an extensive range of items including Ethernet cables, fiber optic equipment, server racks, patch panels, and wall plates. The website presents a wide selection of reliable, high-quality tools and components to support customers in their networking and connectivity needs.

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primuscable.com Annual Revenue and Growth

primuscable.com's annual sales on its online store amounted to $1.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
primuscable.com revenue by year

primuscable.com's monthly revenueOVER TIME
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Over the past three months, primuscable.com revenue has experienced growth of 3.1%, compared to the preceding three months.

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primuscable.com revenue growth for last six months
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OVERVIEW
In August 2025, primuscable.com, an online store in the COMPUTERS AND TECHNOLOGY industry, generated $85,786 in revenue with a conversion rate of 1.00-1.50% and an AOV of $550-575. The highest conversion rate in the category is 3.6%, while the lowest is 0.43%. A very high AOV is $891, and a very low AOV is $124. The website had 14,511 sessions, with the highest being 815,666,048 from samsung.com, and a median of 53,330 sessions in the industry. The largest revenue in the category is from apple.com at $3,202,148,465.
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primuscable.com competitors

In August 2025, primuscable.com generated $85,786 in revenue from 155 transactions with 14,511 sessions, resulting in an average order value (AOV) of $550-575 and a conversion rate of 1.00-1.50%. Compared to its competitors, Primuscable falls behind in revenue when compared to showmecables.com, which generated $1,264,604 from 4,020 transactions with 141,443 sessions. However, Primuscable outperformed fibersavvy.com, which only made $71,700 in revenue from 79 transactions with 14,169 sessions. In terms of AOV, Primuscable falls in the middle range compared to cablesforless.com, cablesplususa.com, and navepoint.com. Despite not having the highest revenue among its competitors, Primuscable maintains a competitive conversion rate, similar to cablesplususa.com, and outperforms fibersavvy.com and navepoint.com in this metric.

fibersavvy.com screenshot
#1 fibersavvy.com
71.7K
Revenue
14.2K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
showmecables.com screenshot
#2 showmecables.com
1.3M
Revenue
141.4K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
cablesforless.com screenshot
#3 cablesforless.com
93.4K
Revenue
5.1K
Sessions
5.5-6.0%
Conv. rate
$325-350
AOV
cablesplususa.com screenshot
#4 cablesplususa.com
212.3K
Revenue
28.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
navepoint.com screenshot
#5 navepoint.com
329.6K
Revenue
53.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
primuscable.com vs top market performers
primuscable.com
top retailers
conversion rate vs average order value for primuscable.com and its competitors
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Revenue share by device at primuscable.com

In August large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on primuscable.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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primuscable.com channels

Identify top traffic channels that drive growth for primuscable.comand discover how performance of traffic channels has changed over time.

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primuscable.com Google Ads spend

Evaluate primuscable.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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primuscable.com devices

Review primuscable.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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primuscable.com top markets

Explore primuscable.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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primuscable.com country & global rank

Assess the ranking of primuscable.com among other retailers within its primary country and worldwide.

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