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Oct 2025
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Home/Insights/Retailers/purehockey.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.3M
Revenue
Oct 25
790.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Purehockey.com is a website that offers a wide range of products related to ice hockey. Their inventory includes ice skates, protective gear, hockey sticks, jerseys, and various accessories. Additionally, they provide equipment rentals, tuning, and repair services. The site aims to cater to the needs of ice hockey enthusiasts and professionals.

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purehockey.com Annual Revenue and Growth

purehockey.com's annual sales on its online store amounted to $44.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purehockey.com revenue by year

purehockey.com's monthly revenueOVER TIME
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Over the past three months, purehockey.com revenue has experienced growth of 31%, compared to the preceding three months.

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purehockey.com revenue growth for last six months
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OVERVIEW
In October 2025, purehockey.com generated $3,265,470 in online sales, significantly exceeding the SPORTS median of $84,340, with a conversion rate of 1.50-2.00%, below the high benchmark of 3.14%. The average order value (AOV) ranged from $200 to $225, notably lower than the industry high of $550. The website attracted 790,736 sessions, a robust figure compared to the median of 29,455, but far behind dickssportinggoods.com's record of 38,669,098 sessions. Overall, purehockey.com demonstrates strong revenue performance yet faces opportunities for improvement in conversion rate and AOV within the competitive SPORTS sector.
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purehockey.com competitors

In October 2025, purehockey.com outperformed its competitors in terms of revenue, with a total of $3,265,470 compared to hockeymonkey.com's $509,995, icewarehouse.com's $535,052, bauer.com's $1,818,209, and sidelineswap.com's $1,265,142. purehockey.com also had the highest number of transactions at 15,258, followed by bauer.com at 8,190 and sidelineswap.com at 10,383. In terms of sessions, purehockey.com had 790,736, falling behind sidelineswap.com's 1,557,081 but surpassing bauer.com, icewarehouse.com, and hockeymonkey.com. Additionally, purehockey.com boasted a competitive Average Order Value (AOV) range of $200-225, similar to bauer.com, and a conversion rate of 1.50-2.00, which was on par with most competitors. Overall, purehockey.com demonstrated strong performance across various metrics compared to its industry counterparts.

hockeymonkey.com screenshot
#1 hockeymonkey.com
510K
Revenue
273K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
icewarehouse.com screenshot
#2 icewarehouse.com
535.1K
Revenue
162.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bauer.com screenshot
#3 bauer.com
1.8M
Revenue
623.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
inlinewarehouse.com screenshot
#4 inlinewarehouse.com
193.8K
Revenue
158K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
sidelineswap.com screenshot
#5 sidelineswap.com
1.3M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
purehockey.com vs top market performers
purehockey.com
top retailers
conversion rate vs average order value for purehockey.com and its competitors
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Revenue share by device at purehockey.com

In October large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In October large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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purehockey.com channels

Identify top traffic channels that drive growth for purehockey.comand discover how performance of traffic channels has changed over time.

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purehockey.com Google Ads spend

Evaluate purehockey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purehockey.com devices

Review purehockey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purehockey.com top markets

Explore purehockey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purehockey.com country & global rank

Assess the ranking of purehockey.com among other retailers within its primary country and worldwide.

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