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Dec 2025
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Home/Insights/Retailers/purehockey.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for purehockey.compurehockey.com

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5.2M
Revenue
Dec 25
1.2M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Purehockey.com is a website that offers a wide range of products related to ice hockey. Their inventory includes ice skates, protective gear, hockey sticks, jerseys, and various accessories. Additionally, they provide equipment rentals, tuning, and repair services. The site aims to cater to the needs of ice hockey enthusiasts and professionals.

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purehockey.com Annual Revenue and Growth

purehockey.com's annual sales on its online store amounted to $44.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purehockey.com revenue by year

purehockey.com's monthly revenueOVER TIME
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Over the past three months, purehockey.com revenue has experienced growth of 106%, compared to the preceding three months.

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purehockey.com revenue growth for last six months
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OVERVIEW
In December 2025, purehockey.com generated $5,200,329 in online sales, significantly surpassing the sports industry median of $90,105, yet far below the leading competitor, garmin.com, at $197,575,281. Its conversion rate ranged between 2.00-2.50%, while the industry average high is 3.13%, with a notable low of 0.69%. The average order value (AOV) was $200-225, contrasting with a high of $535 and a low of $72 in the sector. The website recorded 1,183,564 sessions, outperforming the median of 34,350, but still trailing behind the top performer, dickssportinggoods.com, which saw 64,737,034 sessions.
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purehockey.com competitors

In December 2025, purehockey.com outperformed its competitors in terms of revenue, generating $5,200,329 from 24,500 transactions and 1,183,564 sessions. The average order value (AOV) for purehockey.com ranged from $200 to $225, with a conversion rate of 2.00-2.50%. Comparing this to its competitors, hockeymonkey.com had a revenue of $797,042 from 7,756 transactions and 382,860 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. icewarehouse.com had a revenue of $570,439 from 2,647 transactions and 222,698 sessions, with a similar AOV to purehockey.com but a lower conversion rate of 1.00-1.50%. bauer.com had a revenue of $2,652,796 from 12,308 transactions and 934,858 sessions, with a comparable AOV to purehockey.com but a lower conversion rate. Inline Warehouse and Sideline Swap also had lower revenues compared to purehockey.com, showcasing purehockey.com's strong performance in the market.

hockeymonkey.com screenshot
#1 hockeymonkey.com
797K
Revenue
382.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
icewarehouse.com screenshot
#2 icewarehouse.com
570.4K
Revenue
222.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
bauer.com screenshot
#3 bauer.com
2.7M
Revenue
934.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
inlinewarehouse.com screenshot
#4 inlinewarehouse.com
257K
Revenue
155.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sidelineswap.com screenshot
#5 sidelineswap.com
2.5M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
purehockey.com vs top market performers
purehockey.com
top retailers
conversion rate vs average order value for purehockey.com and its competitors
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Revenue share by device at purehockey.com

In December large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In December large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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purehockey.com channels

Identify top traffic channels that drive growth for purehockey.comand discover how performance of traffic channels has changed over time.

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purehockey.com Google Ads spend

Evaluate purehockey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purehockey.com devices

Review purehockey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purehockey.com top markets

Explore purehockey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purehockey.com country & global rank

Assess the ranking of purehockey.com among other retailers within its primary country and worldwide.

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