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May 2026
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Home/Insights/Retailers/purehockey.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2M
Revenue
May 26
614.9K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$200-225
AOV
May 26
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Purehockey.com is a website that offers a wide range of products related to ice hockey. Their inventory includes ice skates, protective gear, hockey sticks, jerseys, and various accessories. Additionally, they provide equipment rentals, tuning, and repair services. The site aims to cater to the needs of ice hockey enthusiasts and professionals.

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purehockey.com Annual Revenue and Growth

purehockey.com's annual sales on its online store amounted to $34.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$34.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
purehockey.com revenue by year

purehockey.com's monthly revenueOVER TIME
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Over the past three months, purehockey.com revenue has experienced decline of 43%, compared to the preceding three months.

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purehockey.com revenue decline for last six months
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OVERVIEW
In May 2026, purehockey.com generated $2,011,541 in online sales, significantly surpassing the sports industry median of $78,603, yet far behind the category leader rei.com's $178,835,132; its conversion rate ranged from 1.50% to 2.00%, below the industry's high of 3.11% and above the low of 0.66%; with an average order value (AOV) of $200-225, it remains below the high AOV of $567 but above the low of $80; the site recorded 614,865 sessions, notably higher than the median of 29,369 but significantly lower than rei.com’s 54,842,465 sessions.
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purehockey.com competitors

In May 2026, purehockey.com achieved remarkable metrics with a revenue of $2,011,541, driven by 9,626 transactions and sessions totaling 614,865. Its average order value (AOV) ranged from $200 to $225, resulting in a conversion rate of 1.50-2.00%. In comparison, competitors like hockeymonkey.com generated $335,369 from 3,181 transactions with sessions at 247,205 and a lower AOV of $100-125, achieving a conversion rate of 1.00-1.50%. icewarehouse.com reported $422,419 in revenue but only 1,405 transactions from 126,336 sessions, with a significantly higher AOV of $300-325. bauer.com closely followed purehockey.com with $1,500,251 in revenue and similar AOV metrics, while sidelineswap.com excelled in transactions (12,248) and sessions (1,707,900), despite a lower AOV. Overall, purehockey.com stands out in revenue and conversion efficiency against its competitors.

hockeymonkey.com screenshot
#1 hockeymonkey.com
335.4K
Revenue
247.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
icewarehouse.com screenshot
#2 icewarehouse.com
422.4K
Revenue
126.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
bauer.com screenshot
#3 bauer.com
1.5M
Revenue
539.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
inlinewarehouse.com screenshot
#4 inlinewarehouse.com
366.9K
Revenue
256.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
sidelineswap.com screenshot
#5 sidelineswap.com
1.8M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
purehockey.com vs top market performers
purehockey.com
top retailers
conversion rate vs average order value for purehockey.com and its competitors
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Revenue share by device at purehockey.com

In May large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In May large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

Industries purehockey.com operates in

purehockey.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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purehockey.com channels

Identify top traffic channels that drive growth for purehockey.comand discover how performance of traffic channels has changed over time.

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purehockey.com Google Ads spend

Evaluate purehockey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purehockey.com devices

Review purehockey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purehockey.com top markets

Explore purehockey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purehockey.com country & global rank

Assess the ranking of purehockey.com among other retailers within its primary country and worldwide.

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