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Sep 2025
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Home/Insights/Retailers/purehockey.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.4M
Revenue
Sep 25
706.6K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Purehockey.com is a website that offers a wide range of products related to ice hockey. Their inventory includes ice skates, protective gear, hockey sticks, jerseys, and various accessories. Additionally, they provide equipment rentals, tuning, and repair services. The site aims to cater to the needs of ice hockey enthusiasts and professionals.

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purehockey.com Annual Revenue and Growth

purehockey.com's annual sales on its online store amounted to $44.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purehockey.com revenue by year

purehockey.com's monthly revenueOVER TIME
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Over the past three months, purehockey.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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purehockey.com revenue decline for last six months
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OVERVIEW
In September 2025, purehockey.com generated $2,356,879 in online sales, significantly surpassing the sports industry median of $77,565, though still far from industry leader garmin.com’s $183,476,907. With a conversion rate of 1.50-2.00%, it lags behind the high benchmark of 3.05%. Its average order value (AOV) ranged between $200-225, well below the industry's high of $539 but above the low of $73. purehockey.com attracted 706,647 sessions, a notable figure compared to the median of 30,275, yet dwarfed by garmin.com’s 47,231,640 sessions, highlighting its growth potential in the competitive sports sector.
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purehockey.com competitors

In September 2025, purehockey.com stands out among its competitors with a revenue of $2,356,879 generated from 11,144 transactions and 706,647 sessions. The average order value (AOV) ranges from $200-$225 with a conversion rate of 1.50-2.00%. In comparison, hockeymonkey.com has a revenue of $339,158 from 3,236 transactions and 272,577 sessions with an AOV of $100-$125 and a conversion rate of 1.00-1.50%. icewarehouse.com follows with $418,195 revenue, 2,237 transactions, and 125,686 sessions, AOV $175-$200, and a conversion rate of 1.50-2.00%. bauer.com boasts $1,431,300 revenue from 6,491 transactions and 506,021 sessions, AOV $200-$225, and a conversion rate of 1.00-1.50%. Lastly, sidelineswap.com and inlinewarehouse.com fall behind purehockey.com with revenues of $1,196,648 and $152,105, respectively.

hockeymonkey.com screenshot
#1 hockeymonkey.com
339.2K
Revenue
272.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
icewarehouse.com screenshot
#2 icewarehouse.com
418.2K
Revenue
125.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bauer.com screenshot
#3 bauer.com
1.4M
Revenue
506K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
inlinewarehouse.com screenshot
#4 inlinewarehouse.com
152.1K
Revenue
225.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
sidelineswap.com screenshot
#5 sidelineswap.com
1.2M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
purehockey.com vs top market performers
purehockey.com
top retailers
conversion rate vs average order value for purehockey.com and its competitors
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Revenue share by device at purehockey.com

In September large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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purehockey.com channels

Identify top traffic channels that drive growth for purehockey.comand discover how performance of traffic channels has changed over time.

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purehockey.com Google Ads spend

Evaluate purehockey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purehockey.com devices

Review purehockey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purehockey.com top markets

Explore purehockey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purehockey.com country & global rank

Assess the ranking of purehockey.com among other retailers within its primary country and worldwide.

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