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Apr 2026
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Home/Insights/Retailers/purehockey.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.3M
Revenue
Apr 26
695.8K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Purehockey.com is a website that offers a wide range of products related to ice hockey. Their inventory includes ice skates, protective gear, hockey sticks, jerseys, and various accessories. Additionally, they provide equipment rentals, tuning, and repair services. The site aims to cater to the needs of ice hockey enthusiasts and professionals.

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purehockey.com Annual Revenue and Growth

purehockey.com's annual sales on its online store amounted to $34.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$34.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
purehockey.com revenue by year

purehockey.com's monthly revenueOVER TIME
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Over the past three months, purehockey.com revenue has experienced decline of 32%, compared to the preceding three months.

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purehockey.com revenue decline for last six months
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OVERVIEW
In April 2026, purehockey.com generated $2,267,273 in online sales, significantly outperforming the sports industry median of $80,719, although far behind Garmin's $129,791,853. The site achieved a conversion rate between 1.50-2.00%, slightly below the industry's high of 2.97%, with an average order value (AOV) of $200-225, considerably lower than the sports sector's high of $542. purehockey.com recorded 695,798 sessions, vastly exceeding the median of 33,547 but dwarfed by Dick's Sporting Goods’ 47,861,942 sessions, indicating solid engagement despite room for improvement in conversion efficiency and order value.
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purehockey.com competitors

As of April 2026, purehockey.com leads its competitors with a substantial revenue of $2,267,273 generated from 10,918 transactions across 695,798 sessions, resulting in an impressive conversion rate of 1.50-2.00%. In contrast, sidelineswap.com, while achieving a high revenue of $1,955,469 from 13,588 transactions, boasts the lowest conversion rate at 0.50-1.00%. bauer.com generated $1,364,933 from 5,916 transactions with an AOV of $225-250 and a conversion rate of 1.00-1.50%. icewarehouse.com follows closely with $281,604 revenue and 1,279 transactions, maintaining a similar AOV. hockeymonkey.com and inlinewarehouse.com lag behind with revenues of $294,288 and $258,799 respectively, while also having lower average order values and conversion rates. Overall, purehockey.com outperforms in key metrics, showcasing its strong position in the online hockey retail market.

hockeymonkey.com screenshot
#1 hockeymonkey.com
294.3K
Revenue
260.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
icewarehouse.com screenshot
#2 icewarehouse.com
281.6K
Revenue
123.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
bauer.com screenshot
#3 bauer.com
1.4M
Revenue
541.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
inlinewarehouse.com screenshot
#4 inlinewarehouse.com
258.8K
Revenue
202K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
sidelineswap.com screenshot
#5 sidelineswap.com
2M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
purehockey.com vs top market performers
purehockey.com
top retailers
conversion rate vs average order value for purehockey.com and its competitors
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Revenue share by device at purehockey.com

In April large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In April large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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purehockey.com channels

Identify top traffic channels that drive growth for purehockey.comand discover how performance of traffic channels has changed over time.

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purehockey.com Google Ads spend

Evaluate purehockey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purehockey.com devices

Review purehockey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purehockey.com top markets

Explore purehockey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purehockey.com country & global rank

Assess the ranking of purehockey.com among other retailers within its primary country and worldwide.

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