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Nov 2025
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Home/Insights/Retailers/purehockey.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.4M
Revenue
Nov 25
939.1K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Purehockey.com is a website that offers a wide range of products related to ice hockey. Their inventory includes ice skates, protective gear, hockey sticks, jerseys, and various accessories. Additionally, they provide equipment rentals, tuning, and repair services. The site aims to cater to the needs of ice hockey enthusiasts and professionals.

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purehockey.com Annual Revenue and Growth

purehockey.com's annual sales on its online store amounted to $44.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purehockey.com revenue by year

purehockey.com's monthly revenueOVER TIME
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Over the past three months, purehockey.com revenue has experienced growth of 73%, compared to the preceding three months.

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purehockey.com revenue growth for last six months
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OVERVIEW
In November 2025, purehockey.com generated $4,369,528 in online sales, significantly outperforming the sports industry median of $89,556, while its conversion rate of 2.00-2.50% falls short of the high benchmark of 3.31%. The average order value (AOV) ranged from $200-225, well below the industry high of $552. With 939,111 sessions, purehockey.com exceeded the median of 31,405, but remains far behind the top performer, dickssportinggoods.com, which achieved 57,640,222 sessions. Overall, purehockey.com demonstrates solid sales performance but has opportunities to enhance conversion rates and AOV.
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purehockey.com competitors

purehockey.com outperforms its competitors in terms of revenue, transactions, sessions, and average order value (AOV). In November 2025, purehockey.com generated a revenue of $4,369,528 from 20,514 transactions and 939,111 sessions, with an AOV ranging from $200 to $225 and a conversion rate of 2.00-2.50%. In comparison, hockeymonkey.com, with a revenue of $696,742, icewarehouse.com with $817,166, bauer.com with $3,265,763, inlinewarehouse.com with $232,287, and sidelineswap.com with $2,299,166, all lag behind in various metrics. purehockey.com's strong performance can be attributed to its high revenue, large number of transactions, and sessions, as well as its competitive AOV and conversion rate. This indicates that purehockey.com has a strong market position and outperforms its competitors in the online hockey equipment retail sector.

hockeymonkey.com screenshot
#1 hockeymonkey.com
696.7K
Revenue
349.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
icewarehouse.com screenshot
#2 icewarehouse.com
817.2K
Revenue
179.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
bauer.com screenshot
#3 bauer.com
3.3M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
inlinewarehouse.com screenshot
#4 inlinewarehouse.com
232.3K
Revenue
144.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sidelineswap.com screenshot
#5 sidelineswap.com
2.3M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
purehockey.com vs top market performers
purehockey.com
top retailers
conversion rate vs average order value for purehockey.com and its competitors
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Revenue share by device at purehockey.com

In November large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In November large majority of sales on purehockey.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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purehockey.com channels

Identify top traffic channels that drive growth for purehockey.comand discover how performance of traffic channels has changed over time.

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purehockey.com Google Ads spend

Evaluate purehockey.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purehockey.com devices

Review purehockey.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purehockey.com top markets

Explore purehockey.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purehockey.com country & global rank

Assess the ranking of purehockey.com among other retailers within its primary country and worldwide.

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