rarebeauty.com
RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.
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rarebeauty.com Annual Revenue and Growth
rarebeauty.com's annual sales on its online store amounted to $9.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
rarebeauty.com's monthly revenueOVER TIME
Over the past three months, rarebeauty.com revenue has experienced decline of 30%, compared to the preceding three months.
rarebeauty.com competitors
In March 2026, rarebeauty.com generated $1,147,968 in revenue from 15,270 transactions and 1,019,329 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. Comparing rarebeauty.com to its competitor selenagomez.com, we see that selenagomez.com brought in $572,743 in revenue from 5,055 transactions and 102,629 sessions. The AOV for selenagomez.com falls between $100-$125, which is higher than rarebeauty.com. Additionally, selenagomez.com has a higher conversion rate of 4.50-5.00%, indicating a higher percentage of visitors completing a transaction on the site compared to rarebeauty.com. Despite these differences, both websites show strong performance in their respective metrics, with rarebeauty.com focusing on higher session volume and selenagomez.com excelling in AOV and conversion rate.
Revenue share by device at rarebeauty.com
In March large majority of sales on rarebeauty.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rarebeauty.com channels
Identify top traffic channels that drive growth for rarebeauty.comand discover how performance of traffic channels has changed over time.
rarebeauty.com Google Ads spend
Evaluate rarebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rarebeauty.com devices
Review rarebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
