rarebeauty.com
RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.
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rarebeauty.com Annual Revenue and Growth
rarebeauty.com's annual sales on its online store amounted to $11.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
rarebeauty.com's monthly revenueOVER TIME
Over the past three months, rarebeauty.com revenue has experienced growth of 55%, compared to the preceding three months.
rarebeauty.com competitors
When comparing rarebeauty.com to its competitors in November 2025, rarebeauty.com outperforms selenagomez.com in terms of revenue, transactions, sessions, and conversion rate. rarebeauty.com generated $1,434,405 in revenue from 18,659 transactions and 1,376,009 sessions, with a conversion rate of 1.00-1.50%. In contrast, selenagomez.com generated $753,326 in revenue from 7,822 transactions and 167,864 sessions, with a higher conversion rate of 4.50-5.00%. Both rarebeauty.com and selenagomez.com have a similar Average Order Value (AOV) range of $75-100. However, rarebeauty.com's higher revenue, transactions, and sessions indicate a stronger performance in terms of overall sales and website traffic compared to its competitor.
Revenue share by device at rarebeauty.com
In November large majority of sales on rarebeauty.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rarebeauty.com channels
Identify top traffic channels that drive growth for rarebeauty.comand discover how performance of traffic channels has changed over time.
rarebeauty.com Google Ads spend
Evaluate rarebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rarebeauty.com devices
Review rarebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
