rarebeauty.com
RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.
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rarebeauty.com Annual Revenue and Growth
rarebeauty.com's annual sales on its online store amounted to $11.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
rarebeauty.com's monthly revenueOVER TIME
Over the past three months, rarebeauty.com revenue has experienced decline of 15%, compared to the preceding three months.
rarebeauty.com competitors
In August 2025, rarebeauty.com outperformed its competitor selenagomez.com in terms of revenue, with rarebeauty.com generating $843,900 compared to selenagomez.com's $580,310. However, selenagomez.com had a higher Average Order Value (AOV) ranging from $75-100, while rarebeauty.com's AOV was between $50-75. When it comes to transactions, rarebeauty.com had 13,119 compared to selenagomez.com's 5,901. Sessions-wise, rarebeauty.com had a significantly higher number of sessions at 1,208,622, while selenagomez.com had 127,762 sessions. Despite selenagomez.com having a higher conversion rate at 4.50-5.00%, rarebeauty.com still held its ground with a respectable conversion rate of 1.00-1.50%. Overall, rarebeauty.com showcased strong performance across various domains when compared to selenagomez.com in August 2025.
Revenue share by device at rarebeauty.com
In August large majority of sales on rarebeauty.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rarebeauty.com channels
Identify top traffic channels that drive growth for rarebeauty.comand discover how performance of traffic channels has changed over time.
rarebeauty.com Google Ads spend
Evaluate rarebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rarebeauty.com devices
Review rarebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
