rarebeauty.com
RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.
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rarebeauty.com Annual Revenue and Growth
rarebeauty.com's annual sales on its online store amounted to $9.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
rarebeauty.com's monthly revenueOVER TIME
Over the past three months, rarebeauty.com revenue has experienced growth of 39%, compared to the preceding three months.
rarebeauty.com competitors
In May 2026, rarebeauty.com outperformed its competitor selenagomez.com in several key metrics. rarebeauty.com generated $835,727 in revenue from 11,812 transactions across 716,395 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 1.50-2.00%. In contrast, selenagomez.com reported $435,380 in revenue with only 4,074 transactions from 84,437 sessions, an AOV of $100-125, and a notably higher conversion rate of 4.50-5.00%. While selenagomez.com benefits from a higher AOV and conversion rate, rarebeauty.com's superior revenue and transaction volume highlight its strong market presence and customer engagement. Overall, rarebeauty.com clearly leads in revenue and transactions, indicating a more successful sales strategy despite a lower AOV and conversion efficiency.
Revenue share by device at rarebeauty.com
In May large majority of sales on rarebeauty.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rarebeauty.com operates in
rarebeauty.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rarebeauty.com channels
Identify top traffic channels that drive growth for rarebeauty.comand discover how performance of traffic channels has changed over time.
rarebeauty.com Google Ads spend
Evaluate rarebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rarebeauty.com devices
Review rarebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
