rarebeauty.com
RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.
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rarebeauty.com Annual Revenue and Growth
rarebeauty.com's annual sales on its online store amounted to $9.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
rarebeauty.com's monthly revenueOVER TIME
Over the past three months, rarebeauty.com revenue has experienced growth of 24%, compared to the preceding three months.
rarebeauty.com competitors
In January 2026, rarebeauty.com generated a revenue of $632,461 from 8,778 transactions and 897,771 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. In comparison, selenagomez.com, a competitor, had a revenue of $494,483 from 4,915 transactions and 100,659 sessions. Despite the lower revenue, selenagomez.com had a higher AOV of $100-125 and a significantly higher conversion rate of 4.50-5.00%. This suggests that while rarebeauty.com may have higher overall revenue and sessions, selenagomez.com is more successful in converting those sessions into transactions at a higher AOV. This indicates a potential opportunity for rarebeauty.com to improve its conversion rate and AOV to compete more effectively with its competitors.
Revenue share by device at rarebeauty.com
In January large majority of sales on rarebeauty.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rarebeauty.com channels
Identify top traffic channels that drive growth for rarebeauty.comand discover how performance of traffic channels has changed over time.
rarebeauty.com Google Ads spend
Evaluate rarebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rarebeauty.com devices
Review rarebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
