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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

rarebeauty.com

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621.1K

Revenue

856.3K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.

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rarebeauty.com's revenueOVER TIME
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Over the past three months, rarebeauty.com revenue has experienced decline of 17%, compared to the preceding three months.

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rarebeauty.com revenue decline for last six months

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OVERVIEW

rarebeauty.com, a BEAUTY AND COSMETICS website, had a revenue of $621,132 in online sales in May 2025, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) of $75-100. With 856,283 sessions, it falls below the highest store at 38,510,361 sessions on sephora.com, but surpasses the median of 19,997 sessions in the same category. Additionally, the industry's highest conversion rate stands at 4.51%, while the lowest is 1.17%. Similarly, the AOV peaks at $213 and hits a low of $53 in BEAUTY AND COSMETICS.

rarebeauty.com competitors

In May 2025, rarebeauty.com generated $621,132 in revenue from 7,798 transactions with 856,283 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In comparison, selenagomez.com, a competitor in the beauty industry, recorded a higher revenue of $991,815 from 9,615 transactions and 204,800 sessions. selenagomez.com also had a higher AOV range of $100-125, indicating potentially more expensive products, and a significantly higher conversion rate of 4.50-5.00%. Despite rarebeauty.com's strong performance in revenue and sessions, selenagomez.com outperformed in terms of transactions, AOV, and conversion rate, suggesting a higher level of customer engagement and potential for growth in the market.

#1 spacenk.com

4.2M

Revenue

2.8M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 selenagomez.com

991.8K

Revenue

204.8K

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rarebeauty.com vs top market performers

rarebeauty.com

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Revenue share by device at rarebeauty.com

In May large majority of sales on rarebeauty.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

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rarebeauty.com channels

Identify top traffic channels that drive growth for rarebeauty.comand discover how performance of traffic channels has changed over time.

rarebeauty.com Google Ads spend

Evaluate rarebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rarebeauty.com devices

Review rarebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rarebeauty.com top markets

Explore rarebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.