rarebeauty.com
RareBeauty.com is a website that offers a variety of beauty products. They sell cosmetics, skincare items, and other beauty essentials. The website provides a convenient platform for customers to purchase a wide range of beauty merchandise and explore different brands, creating a one-stop shop for beauty enthusiasts.
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rarebeauty.com Annual Revenue and Growth
rarebeauty.com's annual sales on its online store amounted to $11.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
rarebeauty.com's monthly revenueOVER TIME
Over the past three months, rarebeauty.com revenue has experienced growth of 63%, compared to the preceding three months.
rarebeauty.com competitors
In December 2025, rarebeauty.com outperformed selenagomez.com in terms of revenue, generating $934,711 compared to selenagomez.com's $572,219. rarebeauty.com also had more transactions with 13,783 compared to selenagomez.com's 5,502. However, when looking at sessions, selenagomez.com had a lower number at 118,136 compared to rarebeauty.com's 1,124,353. In terms of average order value (AOV), selenagomez.com had a higher range at $100-$125 compared to rarebeauty.com's $50-$75. But rarebeauty.com had a slightly higher conversion rate at 1.00-1.50% compared to selenagomez.com's 4.50-5.00%. Overall, rarebeauty.com performed better in terms of revenue and transactions, while selenagomez.com had a higher AOV and conversion rate.
Revenue share by device at rarebeauty.com
In December large majority of sales on rarebeauty.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rarebeauty.com channels
Identify top traffic channels that drive growth for rarebeauty.comand discover how performance of traffic channels has changed over time.
rarebeauty.com Google Ads spend
Evaluate rarebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rarebeauty.com devices
Review rarebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
