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Sep 2025
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Home/Insights/Retailers/rdoequipment.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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597.7K
Revenue
Sep 25
162.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: AGRICULTURE

RDO Equipment Companys website, rdoequipment.com, offers a wide range of heavy equipment and machinery for sale, including construction, agriculture, and utility products. The site provides an extensive selection of machines, parts, and rental options, alongside reliable service and support, aiming to cater to various industry needs.

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rdoequipment.com Annual Revenue and Growth

rdoequipment.com's annual sales on its online store amounted to $7.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
rdoequipment.com revenue by year

rdoequipment.com's monthly revenueOVER TIME
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Over the past three months, rdoequipment.com revenue has experienced decline of 3.5%, compared to the preceding three months.

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rdoequipment.com revenue decline for last six months
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OVERVIEW
In September 2025, rdoequipment.com generated $597,738 in online sales, significantly surpassing the heavy industry and agriculture median of $109,762, but falling short of industry leader ruralking.com’s $20,878,166. The site recorded a conversion rate of 0.50-1.00%, below the high of 3.48% yet above the low of 0.86%. Its average order value (AOV) ranged from $400-425, while the high AOV in the industry is $730. With 162,311 sessions, rdoequipment.com greatly outperformed the median of 18,979, but remained distant from ruralking.com's impressive 2,615,271 sessions.
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rdoequipment.com competitors

In September 2025, rdoequipment.com outperformed its competitors in terms of revenue with $597,738 compared to greenfarmparts.com ($93,125), shopgreendealer.com ($219,827), and weingartz.com ($545,516). rdoequipment.com also had a higher number of transactions at 1,421, compared to greenfarmparts.com (284), shopgreendealer.com (369), and weingartz.com (2,652). However, in terms of sessions, rdoequipment.com had 162,311, which was lower than weingartz.com with 340,212 sessions. The average order value (AOV) for rdoequipment.com ranged from $400-425, falling in between the AOV of its competitors. The conversion rate for rdoequipment.com was also competitive at 0.50-1.00%, similar to weingartz.com. Overall, rdoequipment.com showed strong performance in revenue and transactions compared to its competitors in the online equipment retail market in September 2025.

greenfarmparts.com screenshot
#1 greenfarmparts.com
93.1K
Revenue
90.6K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
shopgreendealer.com screenshot
#2 shopgreendealer.com
219.8K
Revenue
14.2K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
weingartz.com screenshot
#3 weingartz.com
545.5K
Revenue
340.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rdoequipment.com vs top market performers
rdoequipment.com
top retailers
conversion rate vs average order value for rdoequipment.com and its competitors
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Revenue share by device at rdoequipment.com

In September large majority of sales on rdoequipment.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on rdoequipment.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rdoequipment.com channels

Identify top traffic channels that drive growth for rdoequipment.comand discover how performance of traffic channels has changed over time.

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rdoequipment.com Google Ads spend

Evaluate rdoequipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rdoequipment.com devices

Review rdoequipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rdoequipment.com top markets

Explore rdoequipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rdoequipment.com country & global rank

Assess the ranking of rdoequipment.com among other retailers within its primary country and worldwide.

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