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Oct 2025
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Home/Insights/Retailers/rdoequipment.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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591.7K
Revenue
Oct 25
177.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: AGRICULTURE

RDO Equipment Companys website, rdoequipment.com, offers a wide range of heavy equipment and machinery for sale, including construction, agriculture, and utility products. The site provides an extensive selection of machines, parts, and rental options, alongside reliable service and support, aiming to cater to various industry needs.

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rdoequipment.com Annual Revenue and Growth

rdoequipment.com's annual sales on its online store amounted to $7.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
rdoequipment.com revenue by year

rdoequipment.com's monthly revenueOVER TIME
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Over the past three months, rdoequipment.com revenue has experienced decline of 15%, compared to the preceding three months.

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rdoequipment.com revenue decline for last six months
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OVERVIEW
In October 2025, rdoequipment.com, operating in the heavy industry and agriculture sector, generated impressive online sales of $591,722, significantly surpassing the median of $107,906. Its conversion rate ranged from 0.50% to 1.00%, while a high conversion rate in the industry is 3.55%. The average order value (AOV) fell between $425 and $450, compared to a high of $737. With 177,706 sessions, rdoequipment.com had a strong online presence, though still far behind the leading site, ruralking.com, which recorded 2,611,667 sessions, reflecting the competitive landscape of the industry.
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rdoequipment.com competitors

In October 2025, rdoequipment.com outperformed its competitors in terms of revenue, with $591,722 in comparison to Green Farm Parts at $103,453, Shop Green Dealer at $232,271, and Weingartz at $551,637. rdoequipment.com also had a higher number of transactions at 1,381, surpassing Green Farm Parts at 315, Shop Green Dealer at 410, and Weingartz at 2,660. However, rdoequipment.com had fewer sessions compared to Weingartz, with 177,706 sessions versus Weingartz's 339,953 sessions. In terms of Average Order Value (AOV), rdoequipment.com falls within the middle range with an AOV of $425-$450, while Shop Green Dealer had the highest AOV at $550-$575 and Weingartz had the lowest at $200-$225. Conversion rates were similar between rdoequipment.com and Weingartz at 0.50-1.00, while Shop Green Dealer had the highest conversion rate at 2.50-3.00.

greenfarmparts.com screenshot
#1 greenfarmparts.com
103.5K
Revenue
109.6K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
shopgreendealer.com screenshot
#2 shopgreendealer.com
232.3K
Revenue
14.4K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
weingartz.com screenshot
#3 weingartz.com
551.6K
Revenue
340K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rdoequipment.com vs top market performers
rdoequipment.com
top retailers
conversion rate vs average order value for rdoequipment.com and its competitors
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Revenue share by device at rdoequipment.com

In October large majority of sales on rdoequipment.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on rdoequipment.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rdoequipment.com channels

Identify top traffic channels that drive growth for rdoequipment.comand discover how performance of traffic channels has changed over time.

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rdoequipment.com Google Ads spend

Evaluate rdoequipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rdoequipment.com devices

Review rdoequipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rdoequipment.com top markets

Explore rdoequipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rdoequipment.com country & global rank

Assess the ranking of rdoequipment.com among other retailers within its primary country and worldwide.

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