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Home/Insights/Retailers/rdoequipment.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for rdoequipment.comrdoequipment.com

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654.6K
Revenue
Jan 26
177.6K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: AGRICULTURE

RDO Equipment Companys website, rdoequipment.com, offers a wide range of heavy equipment and machinery for sale, including construction, agriculture, and utility products. The site provides an extensive selection of machines, parts, and rental options, alongside reliable service and support, aiming to cater to various industry needs.

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rdoequipment.com Annual Revenue and Growth

rdoequipment.com's annual sales on its online store amounted to $7.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$7.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
rdoequipment.com revenue by year

rdoequipment.com's monthly revenueOVER TIME
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Over the past three months, rdoequipment.com revenue has experienced growth of 10%, compared to the preceding three months.

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rdoequipment.com revenue growth for last six months
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OVERVIEW
In January 2026, rdoequipment.com generated $654,551 in online sales, significantly surpassing the heavy industry and engineering/agriculture median of $122,057, yet far below industry leader ruralking.com's $32,381,946. With a conversion rate of 0.50-1.00%, rdoequipment.com remains below the high benchmark of 3.61% but above the low of 0.88%. Its average order value (AOV) of $400-425 also trails behind the sector's high of $753 and exceeds the low of $176. The site recorded 177,586 sessions, well above the median of 16,467 but still distant from ruralking.com's impressive 3,016,298 sessions.
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rdoequipment.com competitors

In January 2026, rdoequipment.com outperformed its competitors in terms of revenue with $654,551, while Green Farm Parts lagged behind with $219,545, Shop Green Dealer with $140,715, and Weingartz with $376,422. In transactions, RDO Equipment Co. had 1,570 compared to Green Farm Parts with 649, Shop Green Dealer with 246, and Weingartz with 1,794. Sessions wise, RDO Equipment Co. had 177,586, while Green Farm Parts had 72,436, Shop Green Dealer had 9,750, and Weingartz had 237,906. In terms of average order value (AOV), RDO Equipment Co. was in the range of $400-$425, while Green Farm Parts was in the range of $325-$350, Shop Green Dealer in the range of $550-$575, and Weingartz in the range of $200-$225. Conversion rates for RDO Equipment Co. were between 0.50%-1.00%, matching Green Farm Parts and Weingartz, while Shop Green Dealer had a higher conversion rate between 2.50%-3.00%.

greenfarmparts.com screenshot
#1 greenfarmparts.com
219.5K
Revenue
72.4K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
shopgreendealer.com screenshot
#2 shopgreendealer.com
140.7K
Revenue
9.8K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
weingartz.com screenshot
#3 weingartz.com
376.4K
Revenue
237.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
rdoequipment.com vs top market performers
rdoequipment.com
top retailers
conversion rate vs average order value for rdoequipment.com and its competitors
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Revenue share by device at rdoequipment.com

In January large majority of sales on rdoequipment.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on rdoequipment.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rdoequipment.com channels

Identify top traffic channels that drive growth for rdoequipment.comand discover how performance of traffic channels has changed over time.

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rdoequipment.com Google Ads spend

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rdoequipment.com devices

Review rdoequipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rdoequipment.com top markets

Explore rdoequipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rdoequipment.com country & global rank

Assess the ranking of rdoequipment.com among other retailers within its primary country and worldwide.

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