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May 2025
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Home/Insights/Retailers/realpurity.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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87.2K
Revenue
12.4K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
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RealPurity.com is a website that offers a variety of personal care and cosmetic products. They focus on selling non-toxic, natural, and organic alternatives. Their range includes skincare, hair care, deodorants, cosmetics, and oral care products, which are formulated without artificial dyes, harsh chemicals, or synthetic fragrances.

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realpurity.com's revenueOVER TIME
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Over the past three months, realpurity.com revenue has experienced growth of 78%, compared to the preceding three months.

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realpurity.com revenue growth for last six months
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OVERVIEW
realpurity.com, in the BEAUTY AND COSMETICS industry, generated $87,239 in online sales with a conversion rate of 4.00-4.50% and an AOV of $150-175 from 12,427 sessions in May 2025, surpassing the median revenue of $46,882. ulta.com led the industry with $96,002,620 in revenue, while sephora.com recorded the highest sessions at 38,510,361. The highest conversion rate in the industry was 4.51%, with an AOV of $213, and the lowest was 1.17% with an AOV of $53, indicating realpurity.com's strong performance metrics.
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realpurity.com competitors

In May 2025, realpurity.com faces tough competition from its competitors in the beauty industry. runwayroguebeauty.com outperforms realpurity.com in terms of revenue, with $378,678 compared to realpurity's $87,239. runwayroguebeauty.com also has a higher number of transactions (4,395) and sessions (98,486) than realpurity.com (522 transactions and 12,427 sessions). However, realpurity.com boasts a higher Average Order Value (AOV) of $150-175, compared to runwayroguebeauty.com's $75-100. honeybeegardens.com, while having lower revenue than realpurity.com, has a higher conversion rate. aromibeauty.com and abbeystclare.com have lower revenue, transactions, and sessions than realpurity.com, but aromibeauty.com has a slightly higher conversion rate. Overall, realpurity.com may need to focus on increasing its transactions and sessions to compete effectively in the market.

runwayroguebeauty.com screenshot
#1 runwayroguebeauty.com
378.7K
Revenue
98.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
honeybeegardens.com screenshot
#2 honeybeegardens.com
19.6K
Revenue
10.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
abbeystclare.com screenshot
#3 abbeystclare.com
2K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
aromibeauty.com screenshot
#4 aromibeauty.com
1.8K
Revenue
2.8K
Sessions
3.5-4.0%
Conv. rate
$0-25
AOV
theallnaturalface.com screenshot
#5 theallnaturalface.com
17.4K
Revenue
7.1K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
realpurity.com vs top market performers
realpurity.com
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conversion rate vs average order value for realpurity.com and its competitors
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Revenue share by device at realpurity.com

In May large majority of sales on realpurity.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on realpurity.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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realpurity.com channels

Identify top traffic channels that drive growth for realpurity.comand discover how performance of traffic channels has changed over time.

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realpurity.com Google Ads spend

Evaluate realpurity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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realpurity.com devices

Review realpurity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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realpurity.com top markets

Explore realpurity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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realpurity.com country & global rank

Assess the ranking of realpurity.com among other retailers within its primary country and worldwide.

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