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Sep 2025
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Home/Insights/Retailers/riflepaperco.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.2M
Revenue
Sep 25
781.9K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Riflepaperco.com is an online platform that offers a variety of paper products and accessories. The company specializes in selling beautifully illustrated stationery items including greeting cards, notebooks, art prints, and calendars. They also feature a range of home decor items such as wallpaper, fabrics, and gift wrap.

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riflepaperco.com Annual Revenue and Growth

riflepaperco.com's annual sales on its online store amounted to $49M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$49M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
riflepaperco.com revenue by year

riflepaperco.com's monthly revenueOVER TIME
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Over the past three months, riflepaperco.com revenue has experienced growth of 1.3%, compared to the preceding three months.

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riflepaperco.com revenue growth for last six months
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OVERVIEW
In September 2025, riflepaperco.com generated $2,212,214 in online sales, significantly outperforming the e-commerce industry median of $81,105, while the leading competitor, qvc.com, amassed $118,237,048. The site's conversion rate ranged from 2.00% to 2.50%, below the e-commerce benchmark of 3.72%, and the average order value (AOV) was between $100 and $125, notably lower than the industry high of $351. With 781,930 sessions, riflepaperco.com falls short of the highest session count of 30,281,186 from michaels.com and is well above the median of 37,786 sessions in its category.
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riflepaperco.com competitors

In September 2025, Rifle Paper Co. outperformed its competitors in terms of revenue and transactions, with $2,212,214 in revenue and 18,302 transactions. However, when looking at specific metrics, some competitors stood out in different areas. York Wallcoverings had a higher Average Order Value (AOV) of $325-350, but a lower conversion rate of 0.00-0.50. Paper Source had a similar conversion rate to Rifle Paper Co. (2.50-3.00) but a lower AOV of $75-100. Hawthorne Supply Co. had the highest conversion rate at 4.00-4.50 but a lower revenue than Rifle Paper Co. at $895,351. Keds had a similar conversion rate to Rifle Paper Co. (1.50-2.00) but a lower AOV of $75-100. Archer Paper had the lowest revenue at $4,241, with a lower AOV of $25-50 but a similar conversion rate to Rifle Paper Co. (2.00-2.50).

yorkwallcoverings.com screenshot
#1 yorkwallcoverings.com
114.4K
Revenue
75.4K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
papersource.com screenshot
#2 papersource.com
702K
Revenue
305.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hawthornesupplyco.com screenshot
#3 hawthornesupplyco.com
895.4K
Revenue
126K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
keds.com screenshot
#4 keds.com
606.8K
Revenue
508.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
archerpaper.com screenshot
#5 archerpaper.com
4.2K
Revenue
4.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
riflepaperco.com vs top market performers
riflepaperco.com
top retailers
conversion rate vs average order value for riflepaperco.com and its competitors
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Revenue share by device at riflepaperco.com

In September large majority of sales on riflepaperco.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on riflepaperco.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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riflepaperco.com channels

Identify top traffic channels that drive growth for riflepaperco.comand discover how performance of traffic channels has changed over time.

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riflepaperco.com Google Ads spend

Evaluate riflepaperco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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riflepaperco.com devices

Review riflepaperco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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riflepaperco.com top markets

Explore riflepaperco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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riflepaperco.com country & global rank

Assess the ranking of riflepaperco.com among other retailers within its primary country and worldwide.

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