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Oct 2025
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Home/Insights/Retailers/riflepaperco.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.5M
Revenue
Oct 25
792.9K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Riflepaperco.com is an online platform that offers a variety of paper products and accessories. The company specializes in selling beautifully illustrated stationery items including greeting cards, notebooks, art prints, and calendars. They also feature a range of home decor items such as wallpaper, fabrics, and gift wrap.

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riflepaperco.com Annual Revenue and Growth

riflepaperco.com's annual sales on its online store amounted to $49M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$49M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
riflepaperco.com revenue by year

riflepaperco.com's monthly revenueOVER TIME
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Over the past three months, riflepaperco.com revenue has experienced growth of 14%, compared to the preceding three months.

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riflepaperco.com revenue growth for last six months
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OVERVIEW
In October 2025, riflepaperco.com generated $2,510,581 in online sales, significantly surpassing the e-commerce industry median of $93,795, yet trailing behind market leader michaels.com with $105,162,923. The site achieved a conversion rate between 2.50-3.00%, below the high benchmark of 3.89%. Its average order value (AOV) ranged from $100-125, while a very high AOV in the industry is $350. The site recorded 792,894 sessions, substantially more than the median of 39,049, yet far less than michaels.com’s 32,351,606 sessions, highlighting both strong engagement and room for growth in a competitive market.
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riflepaperco.com competitors

In October 2025, Rifle Paper Co. outperformed its competitors in terms of revenue, with $2,510,581 compared to the closest competitor, Hawthorne Supply Co., at $1,350,463. Rifle Paper Co. also had the highest number of transactions with 20,935, while Paper Source followed with 11,533 transactions. Additionally, Rifle Paper Co. had the highest number of sessions with 792,894, surpassing Keds at 583,991 sessions. The average order value (AOV) for Rifle Paper Co. ranged between $100-125, which was competitive with Paper Source's AOV of $75-100. Furthermore, Rifle Paper Co.'s conversion rate fell between 2.50-3.00%, aligning with Archer Paper's conversion rate of 2.00-2.50%, but behind Hawthorne Supply Co.'s leading conversion rate of 4.50-5.00%. Overall, Rifle Paper Co. demonstrated strong performance compared to its competitors in the specified domains.

yorkwallcoverings.com screenshot
#1 yorkwallcoverings.com
107.2K
Revenue
76K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
papersource.com screenshot
#2 papersource.com
980.2K
Revenue
325.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hawthornesupplyco.com screenshot
#3 hawthornesupplyco.com
1.4M
Revenue
181.9K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
keds.com screenshot
#4 keds.com
564.7K
Revenue
584K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
archerpaper.com screenshot
#5 archerpaper.com
4.1K
Revenue
4.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
riflepaperco.com vs top market performers
riflepaperco.com
top retailers
conversion rate vs average order value for riflepaperco.com and its competitors
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Revenue share by device at riflepaperco.com

In October large majority of sales on riflepaperco.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on riflepaperco.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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riflepaperco.com channels

Identify top traffic channels that drive growth for riflepaperco.comand discover how performance of traffic channels has changed over time.

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riflepaperco.com Google Ads spend

Evaluate riflepaperco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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riflepaperco.com devices

Review riflepaperco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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riflepaperco.com top markets

Explore riflepaperco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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riflepaperco.com country & global rank

Assess the ranking of riflepaperco.com among other retailers within its primary country and worldwide.

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