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May 2025
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Home/Insights/Retailers/ripcurl.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.2M
Revenue
664.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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  • Main country of store: AUSTRALIA
  • Website category: SPORTS

Ripcurl.com is an online platform that offers a wide range of products for water sports enthusiasts. The website primarily sells surfing and swimming gear, apparel, and accessories. It features a diverse collection of wetsuits, boardshorts, rash guards, watches, backpacks, and other related items designed for those passionate about ocean adventures.

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ripcurl.com's revenueOVER TIME
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Over the past three months, ripcurl.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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ripcurl.com revenue decline for last six months
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OVERVIEW
In May 2025, ripcurl.com, a SPORTS industry website, generated $2,221,947 in online sales revenue with a conversion rate of 2.50-3.00% and an Average Order Value (AOV) of $100-125. This places them in the mid-range for both metrics within the industry. The site received 664,209 sessions during the month, surpassing the median of 29,719 but falling short of the highest sessions of 47,255,232 on garmin.com. Despite not being the top performer in all areas, ripcurl.com maintains a solid position in the SPORTS industry based on these performance metrics.
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ripcurl.com competitors

In May 2025, Rip Curl's revenue of $2,221,947 and 18,478 transactions stood out among its competitors. Despite having the highest number of sessions at 664,209, Rip Curl's average order value (AOV) ranged from $100-$125 with a conversion rate of 2.50-3.00%. In comparison, O'Neill's revenue was $1,089,507 with 7,314 transactions and a higher AOV of $125-$150, but a lower conversion rate of 0.50-1.00% despite having more sessions at 760,681. Clean Line Surf had a significantly higher AOV of $525-$550 but much lower revenue at $305,376 and fewer transactions at 578. The Surfboard Warehouse from Australia had the lowest revenue at $51,716 with 207 transactions, a lower AOV of $225-$250, and a similar conversion rate to O'Neill and Clean Line Surf. Despite the differences, Rip Curl's strong performance in revenue and transactions set it apart from its competitors in the surfing industry.

oneill.com screenshot
#1 oneill.com
1.1M
Revenue
760.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
cleanlinesurf.com screenshot
#2 cleanlinesurf.com
305.4K
Revenue
62.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
thesurfboardwarehouse.com.au screenshot
#3 thesurfboardwarehouse.com.au
51.7K
Revenue
30.6K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
ripcurl.com vs top market performers
ripcurl.com
top retailers
conversion rate vs average order value for ripcurl.com and its competitors
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Revenue share by device at ripcurl.com

In May large majority of sales on ripcurl.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on ripcurl.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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ripcurl.com channels

Identify top traffic channels that drive growth for ripcurl.comand discover how performance of traffic channels has changed over time.

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ripcurl.com Google Ads spend

Evaluate ripcurl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ripcurl.com devices

Review ripcurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ripcurl.com top markets

Explore ripcurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ripcurl.com country & global rank

Assess the ranking of ripcurl.com among other retailers within its primary country and worldwide.

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