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Nov 2025
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Home/Insights/Retailers/ripcurl.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.1M
Revenue
Nov 25
365.2K
Sessions
Nov 25
9.0-9.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: AUSTRALIA
  • Website category: SPORTS

Ripcurl.com is an online platform that offers a wide range of products for water sports enthusiasts. The website primarily sells surfing and swimming gear, apparel, and accessories. It features a diverse collection of wetsuits, boardshorts, rash guards, watches, backpacks, and other related items designed for those passionate about ocean adventures.

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ripcurl.com Annual Revenue and Growth

ripcurl.com's annual sales on its online store amounted to $24.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$24.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
ripcurl.com revenue by year

ripcurl.com's monthly revenueOVER TIME
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Over the past three months, ripcurl.com revenue has experienced growth of 32%, compared to the preceding three months.

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ripcurl.com revenue growth for last six months
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OVERVIEW
In November 2025, ripcurl.com generated $4,106,861 in online sales, significantly surpassing the sports industry median of $89,556, with an impressive conversion rate of 9.00-9.50%, well above the industry's high of 3.31%. The average order value (AOV) ranged from $100 to $125, compared to a high AOV of $552 in the sector, while it recorded 365,165 sessions, exceeding the industry median of 31,405, yet falling short of the 57,640,222 sessions by the leading competitor, dickssportinggoods.com.
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ripcurl.com competitors

When comparing ripcurl.com to its competitors in November 2025, we see that ripcurl.com has a significantly higher revenue of $4,106,861 compared to oneill.com at $1,133,766, cleanlinesurf.com at $323,438, and thesurfboardwarehouse.com.au at $108,480. ripcurl.com also has the highest number of transactions at 33,479, followed by oneill.com with 8,192, cleanlinesurf.com with 765, and thesurfboardwarehouse.com.au with 469. In terms of sessions, ripcurl.com falls in the middle with 365,165 sessions, while oneill.com leads with 732,580 sessions, followed by cleanlinesurf.com at 85,060 and thesurfboardwarehouse.com.au at 66,935. ripcurl.com's Average Order Value (AOV) ranges from $100-125, which is lower compared to cleanlinesurf.com's $400-425 and thesurfboardwarehouse.com.au's $225-250, but higher than oneill.com's $125-150. However, ripcurl.com has the highest conversion rate at 9.00-9.50%, followed by oneill.com at 1.00-1.50%, cleanlinesurf.com at 0.50-1.00%, and thesurfboardwarehouse.com.au at 0.50-1.00%.

oneill.com screenshot
#1 oneill.com
1.1M
Revenue
732.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cleanlinesurf.com screenshot
#2 cleanlinesurf.com
323.4K
Revenue
85.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
thesurfboardwarehouse.com.au screenshot
#3 thesurfboardwarehouse.com.au
108.5K
Revenue
66.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
ripcurl.com vs top market performers
ripcurl.com
top retailers
conversion rate vs average order value for ripcurl.com and its competitors
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Revenue share by device at ripcurl.com

In November large majority of sales on ripcurl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on ripcurl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ripcurl.com channels

Identify top traffic channels that drive growth for ripcurl.comand discover how performance of traffic channels has changed over time.

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ripcurl.com Google Ads spend

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ripcurl.com devices

Review ripcurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ripcurl.com top markets

Explore ripcurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ripcurl.com country & global rank

Assess the ranking of ripcurl.com among other retailers within its primary country and worldwide.

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