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Sep 2025
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Home/Insights/Retailers/ripcurl.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for ripcurl.comripcurl.com

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1.9M
Revenue
Sep 25
667.1K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: AUSTRALIA
  • Website category: SPORTS

Ripcurl.com is an online platform that offers a wide range of products for water sports enthusiasts. The website primarily sells surfing and swimming gear, apparel, and accessories. It features a diverse collection of wetsuits, boardshorts, rash guards, watches, backpacks, and other related items designed for those passionate about ocean adventures.

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ripcurl.com Annual Revenue and Growth

ripcurl.com's annual sales on its online store amounted to $24.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$24.8M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
ripcurl.com revenue by year

ripcurl.com's monthly revenueOVER TIME
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Over the past three months, ripcurl.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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ripcurl.com revenue decline for last six months
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OVERVIEW
In September 2025, ripcurl.com achieved online sales revenue of $1,907,653, significantly outperforming the SPORTS median of $77,565, while its conversion rate of 2.50-3.00% approached the high end of the industry spectrum. With an Average Order Value (AOV) between $100-125, ripcurl.com remained competitive against a high AOV of $539. The site recorded 667,051 sessions, far exceeding the median of 30,275 but falling short of market leader garmin.com’s impressive 47,231,640 sessions, highlighting ripcurl.com’s strong performance within the sports category despite the vast competition.
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ripcurl.com competitors

In September 2025, Rip Curl's revenue of $1,907,653 and 17,905 transactions were higher than its competitors. However, in terms of sessions, O'Neill had the highest with 681,503 sessions compared to Rip Curl's 667,051 sessions. One interesting observation is that Cleanline Surf had a significantly higher Average Order Value (AOV) of $425-$450, while Rip Curl's AOV was in the range of $100-$125. The conversion rates for all competitors were similar at 0.50-1.00, except for Rip Curl which had a higher conversion rate of 2.50-3.00. Overall, while Rip Curl led in revenue and transactions, O'Neill had more sessions, and Cleanline Surf had a much higher AOV. These metrics provide a comprehensive comparison of Rip Curl with its competitors in the surfing industry.

oneill.com screenshot
#1 oneill.com
558.6K
Revenue
681.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
cleanlinesurf.com screenshot
#2 cleanlinesurf.com
391.5K
Revenue
104K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
thesurfboardwarehouse.com.au screenshot
#3 thesurfboardwarehouse.com.au
75K
Revenue
40K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
ripcurl.com vs top market performers
ripcurl.com
top retailers
conversion rate vs average order value for ripcurl.com and its competitors
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Revenue share by device at ripcurl.com

In September large majority of sales on ripcurl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ripcurl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ripcurl.com channels

Identify top traffic channels that drive growth for ripcurl.comand discover how performance of traffic channels has changed over time.

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ripcurl.com Google Ads spend

Evaluate ripcurl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ripcurl.com devices

Review ripcurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ripcurl.com top markets

Explore ripcurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ripcurl.com country & global rank

Assess the ranking of ripcurl.com among other retailers within its primary country and worldwide.

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