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Jul 2026
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Home/Insights/Retailers/ripcurl.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for ripcurl.comripcurl.com

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904.1K
Revenue
Jul 26
303.3K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: AUSTRALIA
  • Website category: SPORTS

Ripcurl.com is an online platform that offers a wide range of products for water sports enthusiasts. The website primarily sells surfing and swimming gear, apparel, and accessories. It features a diverse collection of wetsuits, boardshorts, rash guards, watches, backpacks, and other related items designed for those passionate about ocean adventures.

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ripcurl.com Annual Revenue and Growth

ripcurl.com's annual sales on its online store amounted to $26.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$26.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ripcurl.com revenue by year

ripcurl.com's monthly revenueOVER TIME
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Over the past three months, ripcurl.com revenue has experienced growth of 17%, compared to the preceding three months.

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ripcurl.com revenue growth for last six months
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OVERVIEW
In July 2026, ripcurl.com achieved a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125, both within the typical sports store ranges. The site generated $904,000 in revenue from online sales, significantly higher than the $77,200 typical for a sports store. With 303,000 sessions, ripcurl.com attracted far more traffic than a typical sports store, which sees around 28,500 sessions monthly. This performance positions ripcurl.com favorably within the competitive landscape of the sports category, reflecting strong engagement and customer interest.
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ripcurl.com competitors

The most significant gap between ripcurl.com and oneill.com lies in revenue, where ripcurl.com trails by $496,000. As of July 2026, oneill.com generated $1.4 million in revenue with 8,186 transactions, while ripcurl.com achieved $904,000 with 7,815 transactions. In terms of website traffic, oneill.com also leads with 989,000 sessions compared to ripcurl.com’s 303,000, illustrating a difference of 686,000 sessions. Both websites exhibit notable average order values, with ripcurl.com ranging between $100-125 and oneill.com between $150-175. Although ripcurl.com boasts a conversion rate of 2.50-3.00%, which is higher than the 0.50-1.00% of oneill.com, it still faces challenges in overall performance metrics compared to its competitor. Other rivals, such as cleanlinesurf.com and thesurfboardwarehouse.com.au, have lower figures across the board, positioning ripcurl.com as a strong contender despite trailing oneill.com.

oneill.com screenshot
#1 oneill.com
1.4M
Revenue
989.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
cleanlinesurf.com screenshot
#2 cleanlinesurf.com
263.3K
Revenue
72.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
thesurfboardwarehouse.com.au screenshot
#3 thesurfboardwarehouse.com.au
113.8K
Revenue
51.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ripcurl.com vs top market performers
ripcurl.com
top retailers
conversion rate vs average order value for ripcurl.com and its competitors
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Revenue share by device at ripcurl.com

In July large majority of sales on ripcurl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on ripcurl.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries ripcurl.com operates in

ripcurl.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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ripcurl.com channels

Identify top traffic channels that drive growth for ripcurl.comand discover how performance of traffic channels has changed over time.

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ripcurl.com Google Ads spend

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ripcurl.com devices

Review ripcurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ripcurl.com top markets

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ripcurl.com country & global rank

Assess the ranking of ripcurl.com among other retailers within its primary country and worldwide.

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