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Apr 2026
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Home/Insights/Retailers/rmwilliams.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for rmwilliams.comrmwilliams.com

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1.6M
Revenue
Apr 26
210.7K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$600-700
AOV
Apr 26
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Born in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!

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rmwilliams.com Annual Revenue and Growth

rmwilliams.com's annual sales on its online store amounted to $22M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rmwilliams.com revenue by year

rmwilliams.com's monthly revenueOVER TIME
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Over the past three months, rmwilliams.com revenue has experienced decline of 37%, compared to the preceding three months.

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rmwilliams.com revenue decline for last six months
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OVERVIEW
In April 2026, rmwilliams.com achieved online sales revenue of $1,560,151, significantly surpassing the FASHION AND APPAREL median of $78,791, despite being well behind shein.com's $860,961,522. The site's conversion rate ranged from 1.00% to 1.50%, below the high of 3.05% and above the low of 0.65% in the industry. With an average order value (AOV) between $650-$675, it also exceeded the high AOV benchmark of $389, while sessions totaled 210,702, markedly higher than the median of 35,276 but far less than shein.com's 281,585,790.
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rmwilliams.com competitors

In April 2026, rmwilliams.com generated $1,560,151 in revenue from 2,350 transactions and 210,702 sessions, with an average order value (AOV) of $650-675 and a conversion rate between 1.00-1.50%. Competitor thursdayboots.com significantly outperformed with $6,019,279 in revenue from 34,291 transactions across 2,862,163 sessions, but with a much lower AOV of $175-200. Meanwhile, blundstone.com earned $1,462,918 from 6,387 transactions, with an AOV of $225-250, and crockettandjones.com reached $1,961,807 with 3,483 transactions and an AOV of $550-575. heritageboot.com lagged with $89,205, while hanksbelts.com, despite lower revenue at $932,982, had a notable conversion rate of 4.00-4.50%. Overall, rmwilliams.com holds a strong AOV compared to its peers but has room for growth in transactions and sessions.

blundstone.com screenshot
#1 blundstone.com
1.5M
Revenue
489.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
rmwilliams.com vs top market performers
rmwilliams.com
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conversion rate vs average order value for rmwilliams.com and its competitors
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Revenue share by device at rmwilliams.com

In April large majority of sales on rmwilliams.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on rmwilliams.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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rmwilliams.com channels

Identify top traffic channels that drive growth for rmwilliams.comand discover how performance of traffic channels has changed over time.

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rmwilliams.com Google Ads spend

Evaluate rmwilliams.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rmwilliams.com devices

Review rmwilliams.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rmwilliams.com top markets

Explore rmwilliams.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rmwilliams.com country & global rank

Assess the ranking of rmwilliams.com among other retailers within its primary country and worldwide.

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