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May 2026
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Home/Insights/Retailers/rmwilliams.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for rmwilliams.comrmwilliams.com

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1.5M
Revenue
May 26
210.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$600-700
AOV
May 26
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Born in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!

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rmwilliams.com Annual Revenue and Growth

rmwilliams.com's annual sales on its online store amounted to $22M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rmwilliams.com revenue by year

rmwilliams.com's monthly revenueOVER TIME
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Over the past three months, rmwilliams.com revenue has experienced decline of 33%, compared to the preceding three months.

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rmwilliams.com revenue decline for last six months
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OVERVIEW
In May 2026, rmwilliams.com achieved online sales revenue of $1,481,902, significantly surpassing the FASHION AND APPAREL median of $74,720, though it trails far behind shein.com's $869,380,784. The website's conversion rate ranged from 1.00-1.50%, below the sector's high of 3.18% and above its low of 0.72%. Additionally, rmwilliams.com reported an Average Order Value (AOV) of $625-650, exceeding the category's high of $405, while it had 210,910 sessions, well above the median of 29,212, but still below shein.com's staggering 309,473,559 sessions.
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rmwilliams.com competitors

In May 2026, rmwilliams.com generated $1,481,902 in revenue from 2,315 transactions, with an average order value (AOV) of approximately $625-650. Compared to its competitors, rmwilliams.com shows strong performance, especially in AOV. For instance, thursdayboots.com outperformed with $8,208,058 in revenue and an AOV of $175-200, indicating higher traffic volumes (2,434,229 sessions) but lower order values. Similarly, blundstone.com reported $1,394,716 in revenue with an AOV of $225-250, drawing 427,559 sessions. Conversely, crockettandjones.com achieved $1,939,175 with an AOV of $525-550 across 328,534 sessions, highlighting competitive pricing strategies. Notably, hanksbelts.com had the highest conversion rate (2.50-3.00%) despite lower overall revenue at $1,007,915. While heritageboot.com recorded a higher AOV ($700-725), its revenue was minimal at $65,066 due to low transaction numbers. Overall, rmwilliams.com holds its ground in a competitive market with its premium positioning.

blundstone.com screenshot
#1 blundstone.com
1.4M
Revenue
427.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
rmwilliams.com vs top market performers
rmwilliams.com
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conversion rate vs average order value for rmwilliams.com and its competitors
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Revenue share by device at rmwilliams.com

In May large majority of sales on rmwilliams.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In May large majority of sales on rmwilliams.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries rmwilliams.com operates in

rmwilliams.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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rmwilliams.com channels

Identify top traffic channels that drive growth for rmwilliams.comand discover how performance of traffic channels has changed over time.

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rmwilliams.com Google Ads spend

Evaluate rmwilliams.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rmwilliams.com devices

Review rmwilliams.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rmwilliams.com top markets

Explore rmwilliams.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rmwilliams.com country & global rank

Assess the ranking of rmwilliams.com among other retailers within its primary country and worldwide.

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