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Dec 2025
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Home/Insights/Retailers/roguefitness.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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23.6M
Revenue
Dec 25
2.2M
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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RogueFitness.com is an online platform that sells a wide range of fitness equipment and accessories. Their inventory includes items such as barbells, weight plates, kettlebells, power racks, and more. The website also offers resources and information related to health and well-being, catering to fitness enthusiasts.

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roguefitness.com Annual Revenue and Growth

roguefitness.com's annual sales on its online store amounted to $244.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$244.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roguefitness.com revenue by year

roguefitness.com's monthly revenueOVER TIME
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Over the past three months, roguefitness.com revenue has experienced growth of 31%, compared to the preceding three months.

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roguefitness.com revenue growth for last six months
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OVERVIEW
In December 2025, roguefitness.com led the HEALTH sector with impressive online sales revenue of $23,554,774, significantly surpassing the industry median of $63,260. The site achieved a conversion rate between 4.00-4.50%, close to the very high benchmark of 4.51%, and an average order value (AOV) ranging from $225-250, above the high standard of $217. With 2,248,906 sessions, roguefitness.com showcased its dominance, although still behind myprotein.com, which recorded the highest sessions at 4,503,015. Overall, these metrics highlight roguefitness.com's strong performance in the competitive online fitness market.
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roguefitness.com competitors

In December 2025, roguefitness.com outperformed its competitors in terms of revenue, with a total of $23,554,774. Its closest competitor in terms of revenue was torokhtiy.com, which generated only $21,986 in revenue. In terms of transactions, roguefitness.com also excelled with 98,450 transactions, while repfitness.com had the closest number of transactions at 14,414. Additionally, roguefitness.com had the highest number of sessions with 2,248,906, surpassing all its competitors. The average order value (AOV) for roguefitness.com ranged from $225 to $250, which was comparable to similar_domain fringesport.com with an AOV of $250-$275. Moreover, roguefitness.com had a strong conversion rate of 4.00-4.50%, while its competitors ranged from 0.00-2.00% in terms of conversion rates. Overall, roguefitness.com demonstrated its dominance in the fitness equipment industry based on these metrics.

titan.fitness screenshot
#1 titan.fitness
3.6M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
torokhtiy.com screenshot
#2 torokhtiy.com
22K
Revenue
235.2K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
repfitness.com screenshot
#3 repfitness.com
3.2M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
fringesport.com screenshot
#4 fringesport.com
719.7K
Revenue
274.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
garagegymbuilder.com screenshot
#5 garagegymbuilder.com
6.2K
Revenue
647.2
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
roguefitness.com vs top market performers
roguefitness.com
top retailers
conversion rate vs average order value for roguefitness.com and its competitors
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Revenue share by device at roguefitness.com

In December large majority of sales on roguefitness.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on roguefitness.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roguefitness.com channels

Identify top traffic channels that drive growth for roguefitness.comand discover how performance of traffic channels has changed over time.

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roguefitness.com Google Ads spend

Evaluate roguefitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roguefitness.com devices

Review roguefitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roguefitness.com top markets

Explore roguefitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roguefitness.com country & global rank

Assess the ranking of roguefitness.com among other retailers within its primary country and worldwide.

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