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Jan 2026
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Home/Insights/Retailers/roguefitness.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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22.9M
Revenue
Jan 26
2.4M
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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RogueFitness.com is an online platform that sells a wide range of fitness equipment and accessories. Their inventory includes items such as barbells, weight plates, kettlebells, power racks, and more. The website also offers resources and information related to health and well-being, catering to fitness enthusiasts.

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roguefitness.com Annual Revenue and Growth

roguefitness.com's annual sales on its online store amounted to $222.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$222.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
roguefitness.com revenue by year

roguefitness.com's monthly revenueOVER TIME
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Over the past three months, roguefitness.com revenue has experienced growth of 52%, compared to the preceding three months.

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roguefitness.com revenue growth for last six months
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OVERVIEW
In January 2026, roguefitness.com achieved impressive performance metrics in the health and fitness sector, generating online sales of $22,925,131, significantly above the industry median of $64,815, with a conversion rate of 3.50-4.00%, just shy of the high benchmark of 4.61%. Its average order value (AOV) ranged between $225-250, surpassing the high AOV of $217. The website attracted 2,419,837 sessions, a remarkable figure compared to the median of 28,949 in the industry, though below the top competitor weightwatchers.com, which recorded 6,038,924 sessions, showcasing rogue fitness's robust online presence and consumer engagement.
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roguefitness.com competitors

In January 2026, roguefitness.com outperformed its competitors in terms of revenue, with a total of $22,925,131. The website also had the highest number of transactions at 95,105 and sessions at 2,419,837. However, when looking at average order value (AOV) and conversion rate, roguefitness.com falls within the middle of the pack with an AOV range of $225-250 and a conversion rate of 3.50-4.00%. In comparison, titan.fitness had a revenue of $3,417,392, torokhtiy.com had a revenue of $22,049, repfitness.com had a revenue of $3,135,332, and fringesport.com had a revenue of $741,402. Each competitor had varying transaction numbers, sessions, AOV ranges, and conversion rates, showcasing the different strategies and performance levels within the fitness equipment industry.

titan.fitness screenshot
#1 titan.fitness
3.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
torokhtiy.com screenshot
#2 torokhtiy.com
22K
Revenue
158.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
repfitness.com screenshot
#3 repfitness.com
3.1M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
fringesport.com screenshot
#4 fringesport.com
741.4K
Revenue
320.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
valorfitness.com screenshot
#5 valorfitness.com
283.1K
Revenue
94.6K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
roguefitness.com vs top market performers
roguefitness.com
top retailers
conversion rate vs average order value for roguefitness.com and its competitors
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Revenue share by device at roguefitness.com

In January large majority of sales on roguefitness.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on roguefitness.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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roguefitness.com channels

Identify top traffic channels that drive growth for roguefitness.comand discover how performance of traffic channels has changed over time.

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roguefitness.com Google Ads spend

Evaluate roguefitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roguefitness.com devices

Review roguefitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roguefitness.com top markets

Explore roguefitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roguefitness.com country & global rank

Assess the ranking of roguefitness.com among other retailers within its primary country and worldwide.

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