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Jul 2025
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Home/Insights/Retailers/roguefitness.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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20.3M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
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RogueFitness.com is an online platform that sells a wide range of fitness equipment and accessories. Their inventory includes items such as barbells, weight plates, kettlebells, power racks, and more. The website also offers resources and information related to health and well-being, catering to fitness enthusiasts.

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roguefitness.com's revenueOVER TIME
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Over the past three months, roguefitness.com revenue has experienced growth of 30%, compared to the preceding three months.

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roguefitness.com revenue growth for last six months
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OVERVIEW
In July 2025, roguefitness.com generated $20,347,783 in online sales, leading the HEALTH industry. The conversion rate for the website was between 3.50-4.00%, with a very high conversion rate of 4.16% and a low of 0.93%. The Average Order Value (AOV) ranged from $225-250, with a high of $221 and a low of $57 in the industry. The website received 2,146,556 sessions, below the highest of 6,593,446 from myprotein.com but exceeding the median of 29,313 for HEALTH.
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roguefitness.com competitors

In July 2025, roguefitness.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. roguefitness.com generated a revenue of $20,347,783 from 83,652 transactions and 2,146,556 sessions with an AOV of $225-$250 and a conversion rate of 3.50-4.00%. In comparison, its closest competitor, titan.fitness, had a revenue of $2,911,596 from 11,299 transactions and 993,063 sessions, with an AOV of $250-$275 and a conversion rate of 1.00-1.50%. Other competitors like torokhtiy.com, repfitness.com, fringesport.com, and garagegymbuilder.com lagged significantly behind roguefitness.com in all key metrics, indicating roguefitness.com's dominance in the fitness equipment market in July 2025.

titan.fitness screenshot
#1 titan.fitness
2.9M
Revenue
993.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
torokhtiy.com screenshot
#2 torokhtiy.com
29.6K
Revenue
302.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
repfitness.com screenshot
#3 repfitness.com
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fringesport.com screenshot
#4 fringesport.com
500.2K
Revenue
183.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
garagegymbuilder.com screenshot
#5 garagegymbuilder.com
346.6
Revenue
37
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
roguefitness.com vs top market performers
roguefitness.com
top retailers
conversion rate vs average order value for roguefitness.com and its competitors
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Revenue share by device at roguefitness.com

In July large majority of sales on roguefitness.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on roguefitness.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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roguefitness.com channels

Identify top traffic channels that drive growth for roguefitness.comand discover how performance of traffic channels has changed over time.

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roguefitness.com Google Ads spend

Evaluate roguefitness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roguefitness.com devices

Review roguefitness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roguefitness.com top markets

Explore roguefitness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roguefitness.com country & global rank

Assess the ranking of roguefitness.com among other retailers within its primary country and worldwide.

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