roku.com
Roku.com is a website offering a range of streaming media devices and accessories that allow users to connect and stream various entertainment platforms to their TVs. These devices provide access to popular streaming services such as Netflix, Hulu, and Disney+ among others, expanding the television viewing options for users.
GRIPS CUSTOMERS & RESEARCH PARTNERS
roku.com Annual Revenue and Growth
roku.com's annual sales on its online store amounted to $53.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
roku.com's monthly revenueOVER TIME
Over the past three months, roku.com revenue has experienced growth of 28%, compared to the preceding three months.
roku.com competitors
In January 2026, roku.com outperformed its competitor thestreamable.com in terms of revenue, with roku.com generating $6,166,600 compared to thestreamable.com's $963,701. roku.com also had a higher number of transactions at 128,302, compared to thestreamable.com's 14,921. However, thestreamable.com had a higher average order value (AOV) range of $50-75, while roku.com's AOV was in the $25-50 range. In terms of conversion rates, thestreamable.com had a higher range of 2.00-2.50%, while roku.com's conversion rate was in the range of 0.00-0.50%. Despite roku.com having higher revenue and transactions, thestreamable.com had a higher AOV and conversion rate, indicating different strengths for each competitor in the streaming industry.
Revenue share by device at roku.com
In January large majority of sales on roku.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
Gain even more insights with the Grips app
roku.com channels
Identify top traffic channels that drive growth for roku.comand discover how performance of traffic channels has changed over time.
roku.com Google Ads spend
Evaluate roku.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roku.com devices
Review roku.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
