roku.com
Roku.com is a website offering a range of streaming media devices and accessories that allow users to connect and stream various entertainment platforms to their TVs. These devices provide access to popular streaming services such as Netflix, Hulu, and Disney+ among others, expanding the television viewing options for users.
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roku.com Annual Revenue and Growth
roku.com's annual sales on its online store amounted to $53.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
roku.com's monthly revenueOVER TIME
Over the past three months, roku.com revenue has experienced decline of 32%, compared to the preceding three months.
roku.com competitors
In May 2026, roku.com outperformed its competitor, thestreamable.com, in overall revenue and user engagement. Roku generated approximately $3,407,093 in revenue from 30,499,220 sessions, translating to a low conversion rate of 0.00-0.50% with around 68,588 transactions. In contrast, thestreamable.com reported revenue of $800,422 from 501,556 sessions, achieving a significantly higher conversion rate of 2.00-2.50% with 12,186 transactions. Despite thestreamable.com having a higher average order value (AOV) of $50-75 compared to Roku's AOV of $25-50, Roku's volume of sessions and total revenue clearly illustrates its stronger market presence. However, the efficiency of thestreamable.com’s conversion highlights its potential to capture more targeted users.
Revenue share by device at roku.com
In May large majority of sales on roku.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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roku.com channels
Identify top traffic channels that drive growth for roku.comand discover how performance of traffic channels has changed over time.
roku.com Google Ads spend
Evaluate roku.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
roku.com devices
Review roku.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
