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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.4M
Revenue
Dec 25
649K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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Roli.com is a website that offers various products catering to musicians, including innovative musical instruments, software, and electronic tools. The site features a diverse range of offerings designed to enhance the musical experience for enthusiasts and professionals alike. The products are known for their unique and intuitive interfaces.

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roli.com Annual Revenue and Growth

roli.com's annual sales on its online store amounted to $12.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
roli.com revenue by year

roli.com's monthly revenueOVER TIME
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Over the past three months, roli.com revenue has experienced growth of 48%, compared to the preceding three months.

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roli.com revenue growth for last six months
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OVERVIEW
In December 2025, roli.com generated online sales revenue of $2,441,551, significantly surpassing the MUSIC median of $60,316, though still below the leading store, thomann.de, with $103,834,902. The site's conversion rate ranged from 0.50-1.00%, lower than the high benchmark of 3.49%, while its average order value (AOV) of $650-675 was competitive but slightly below the high of $704 in the industry. With 648,957 sessions, roli.com’s traffic lags considerably behind the top performer, reverb.com, which boasts 16,862,935 sessions, highlighting room for growth in both engagement and conversion.
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roli.com competitors

In December 2025, roli.com outperformed its competitor isotonikstudios.com in terms of revenue, with roli.com generating $2,441,551 compared to isotonikstudios.com's $263,598. roli.com also had more transactions at 3,726 compared to isotonikstudios.com's 2,612. However, isotonikstudios.com had a higher conversion rate of 2.00-2.50% compared to roli.com's 0.50-1.00%. In terms of average order value (AOV), roli.com's AOV range of $650-$675 was higher than isotonikstudios.com's range of $100-$125. roli.com also had a significantly higher number of sessions at 648,957, whereas isotonikstudios.com had 117,562 sessions. Overall, roli.com demonstrated stronger performance in revenue and transaction volume, while isotonikstudios.com excelled in conversion rate.

isotonikstudios.com screenshot
#1 isotonikstudios.com
263.6K
Revenue
117.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
roli.com vs top market performers
roli.com
top retailers
conversion rate vs average order value for roli.com and its competitors
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Revenue share by device at roli.com

In December large majority of sales on roli.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In December large majority of sales on roli.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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roli.com channels

Identify top traffic channels that drive growth for roli.comand discover how performance of traffic channels has changed over time.

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roli.com Google Ads spend

Evaluate roli.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roli.com devices

Review roli.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roli.com top markets

Explore roli.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roli.com country & global rank

Assess the ranking of roli.com among other retailers within its primary country and worldwide.

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