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Dec 2025
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Home/Insights/Retailers/rooftopoverland.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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38.5K
Revenue
Dec 25
8.8K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$900-1000
AOV
Dec 25
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RooftopOverland.com is a website that offers a range of products for outdoor enthusiasts. Their inventory includes high-quality rooftop tents, roof racks, and various off-road accessories. The website provides customers with a convenient platform to browse and purchase items necessary for overlanding adventures and outdoor activities.

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rooftopoverland.com Annual Revenue and Growth

rooftopoverland.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rooftopoverland.com revenue by year

rooftopoverland.com's monthly revenueOVER TIME
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Over the past three months, rooftopoverland.com revenue has experienced decline of 9.7%, compared to the preceding three months.

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rooftopoverland.com revenue decline for last six months
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OVERVIEW
In December 2025, rooftopoverland.com generated $38,539 in online sales with a conversion rate between 0.00-0.50%, significantly below the industry median of $133,941 and a high of 2.86%. Its average order value (AOV) ranged from $925-950, which is competitive compared to the high AOV of $909 in the VEHICLES sector. The site had 8,839 sessions, far less than the median of 44,141 and the leading competitor's 9,729,804 sessions from carparts.com. Overall, rooftopoverland.com demonstrates potential but falls short against both median industry benchmarks and top competitors in multiple metrics.
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rooftopoverland.com competitors

In December 2025, rooftopoverland.com generated a revenue of $38,539 with 41 transactions and 8,839 sessions, resulting in an average order value (AOV) range of $925-$950 and a conversion rate of 0.00-0.50%. In comparison to its competitors, rooftopoverland.com falls behind in revenue generation. offroadtents.com leads the pack with a revenue of $483,884 from 505 transactions and 48,993 sessions, boasting an AOV range of $950-$975 and a conversion rate of 1.00-1.50%. frontrunneroutfitters.com, victory4x4.com, overlandvehiclesystems.com, and caliraisedled.com also outperform rooftopoverland.com in revenue, transactions, sessions, AOV, and conversion rates. It is clear that rooftopoverland.com has room for growth and improvement in order to compete effectively in the overland vehicle accessories market.

offroadtents.com screenshot
#1 offroadtents.com
483.9K
Revenue
49K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
frontrunneroutfitters.com screenshot
#2 frontrunneroutfitters.com
191.8K
Revenue
24.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
victory4x4.com screenshot
#3 victory4x4.com
559K
Revenue
63.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overlandvehiclesystems.com screenshot
#4 overlandvehiclesystems.com
440.9K
Revenue
94.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
caliraisedled.com screenshot
#5 caliraisedled.com
726.5K
Revenue
83K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rooftopoverland.com vs top market performers
rooftopoverland.com
top retailers
conversion rate vs average order value for rooftopoverland.com and its competitors
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Revenue share by device at rooftopoverland.com

In December large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rooftopoverland.com channels

Identify top traffic channels that drive growth for rooftopoverland.comand discover how performance of traffic channels has changed over time.

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rooftopoverland.com Google Ads spend

Evaluate rooftopoverland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rooftopoverland.com devices

Review rooftopoverland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rooftopoverland.com top markets

Explore rooftopoverland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rooftopoverland.com country & global rank

Assess the ranking of rooftopoverland.com among other retailers within its primary country and worldwide.

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