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Sep 2025
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Home/Insights/Retailers/rooftopoverland.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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30K
Revenue
Sep 25
6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$900-1000
AOV
Sep 25
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RooftopOverland.com is a website that offers a range of products for outdoor enthusiasts. Their inventory includes high-quality rooftop tents, roof racks, and various off-road accessories. The website provides customers with a convenient platform to browse and purchase items necessary for overlanding adventures and outdoor activities.

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rooftopoverland.com Annual Revenue and Growth

rooftopoverland.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rooftopoverland.com revenue by year

rooftopoverland.com's monthly revenueOVER TIME
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Over the past three months, rooftopoverland.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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rooftopoverland.com revenue decline for last six months
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OVERVIEW
In September 2025, rooftopoverland.com generated $29,966 in online sales, significantly below the vehicle industry median of $121,623, while its conversion rate ranged between 0.50-1.00%, below the high benchmark of 2.61%. The site's average order value (AOV) was between $975-1000, slightly exceeding the industry's high of $923. With 6,007 sessions, rooftopoverland.com falls short compared to the median of 40,443 sessions in the vehicles category, and is far behind the leading store, napaonline.com, which achieved $38,340,454 in sales. Overall, these metrics indicate potential growth opportunities for the online store.
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rooftopoverland.com competitors

In September 2025, rooftopoverland.com lagged behind its competitors in terms of revenue, transactions, sessions, and average order value (AOV). While rooftopoverland.com generated $29,966 in revenue from 31 transactions and 6,007 sessions with an AOV of $975-1000 and a conversion rate of 0.50-1.00, its competitors showed higher numbers across the board. For example, frontrunneroutfitters.com recorded $2,053,735 in revenue from 4,773 transactions and 348,190 sessions with an AOV of $425-450 and a conversion rate of 1.00-1.50. Similarly, offroadtents.com, victory4x4.com, overlandvehiclesystems.com, and caliraisedled.com also outperformed rooftopoverland.com in terms of revenue, transactions, and sessions. This suggests that rooftopoverland.com may need to reevaluate its strategies to better compete with its rivals in the overlanding and off-roading market.

offroadtents.com screenshot
#1 offroadtents.com
533.9K
Revenue
58.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
frontrunneroutfitters.com screenshot
#2 frontrunneroutfitters.com
2.1M
Revenue
348.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
victory4x4.com screenshot
#3 victory4x4.com
816.3K
Revenue
85.3K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overlandvehiclesystems.com screenshot
#4 overlandvehiclesystems.com
643.6K
Revenue
120.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
caliraisedled.com screenshot
#5 caliraisedled.com
527.6K
Revenue
81.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
rooftopoverland.com vs top market performers
rooftopoverland.com
top retailers
conversion rate vs average order value for rooftopoverland.com and its competitors
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Revenue share by device at rooftopoverland.com

In September large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rooftopoverland.com channels

Identify top traffic channels that drive growth for rooftopoverland.comand discover how performance of traffic channels has changed over time.

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rooftopoverland.com Google Ads spend

Evaluate rooftopoverland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rooftopoverland.com devices

Review rooftopoverland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rooftopoverland.com top markets

Explore rooftopoverland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rooftopoverland.com country & global rank

Assess the ranking of rooftopoverland.com among other retailers within its primary country and worldwide.

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