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Nov 2025
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Home/Insights/Retailers/rooftopoverland.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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44.5K
Revenue
Nov 25
9.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$900-1000
AOV
Nov 25
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RooftopOverland.com is a website that offers a range of products for outdoor enthusiasts. Their inventory includes high-quality rooftop tents, roof racks, and various off-road accessories. The website provides customers with a convenient platform to browse and purchase items necessary for overlanding adventures and outdoor activities.

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rooftopoverland.com Annual Revenue and Growth

rooftopoverland.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rooftopoverland.com revenue by year

rooftopoverland.com's monthly revenueOVER TIME
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Over the past three months, rooftopoverland.com revenue has experienced decline of 27%, compared to the preceding three months.

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rooftopoverland.com revenue decline for last six months
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OVERVIEW
In November 2025, rooftopoverland.com generated $44,471 in online sales, significantly below the vehicles industry median of $132,064, with a conversion rate of 0.50-1.00%, which is lower than the high benchmark of 2.89%. The average order value (AOV) ranged between $900-925, just below the industry high of $915. The website attracted 9,143 sessions, far fewer than the median of 39,646 and the leading site, carparts.com, which boasted 8,138,722 sessions, highlighting significant opportunities for growth and improvement within its competitive landscape.
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rooftopoverland.com competitors

In November 2025, rooftopoverland.com reported a revenue of $44,471 with 48 transactions and 9,143 sessions. The average order value (AOV) ranged from $900 to $925, with a conversion rate of 0.50-1.00. In comparison, offroadtents.com outperformed rooftopoverland.com with a revenue of $565,054, 581 transactions, and 59,349 sessions. Their AOV was slightly higher at $950-975, with a similar conversion rate. frontrunneroutfitters.com also surpassed rooftopoverland.com with a revenue of $268,123, 622 transactions, and 34,516 sessions, although their AOV was lower at $425-450. victory4x4.com, overlandvehiclesystems.com, and caliraisedled.com all achieved higher revenues and transaction numbers compared to rooftopoverland.com, showcasing potential areas for growth and improvement.

offroadtents.com screenshot
#1 offroadtents.com
565.1K
Revenue
59.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
frontrunneroutfitters.com screenshot
#2 frontrunneroutfitters.com
268.1K
Revenue
34.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
victory4x4.com screenshot
#3 victory4x4.com
800.2K
Revenue
81.8K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overlandvehiclesystems.com screenshot
#4 overlandvehiclesystems.com
557.4K
Revenue
120.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
caliraisedled.com screenshot
#5 caliraisedled.com
820.7K
Revenue
109.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rooftopoverland.com vs top market performers
rooftopoverland.com
top retailers
conversion rate vs average order value for rooftopoverland.com and its competitors
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Revenue share by device at rooftopoverland.com

In November large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In November large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rooftopoverland.com channels

Identify top traffic channels that drive growth for rooftopoverland.comand discover how performance of traffic channels has changed over time.

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rooftopoverland.com Google Ads spend

Evaluate rooftopoverland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rooftopoverland.com devices

Review rooftopoverland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rooftopoverland.com top markets

Explore rooftopoverland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rooftopoverland.com country & global rank

Assess the ranking of rooftopoverland.com among other retailers within its primary country and worldwide.

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