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Oct 2025
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Home/Insights/Retailers/rooftopoverland.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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33.3K
Revenue
Oct 25
6.9K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$1000-1100
AOV
Oct 25
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RooftopOverland.com is a website that offers a range of products for outdoor enthusiasts. Their inventory includes high-quality rooftop tents, roof racks, and various off-road accessories. The website provides customers with a convenient platform to browse and purchase items necessary for overlanding adventures and outdoor activities.

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rooftopoverland.com Annual Revenue and Growth

rooftopoverland.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rooftopoverland.com revenue by year

rooftopoverland.com's monthly revenueOVER TIME
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Over the past three months, rooftopoverland.com revenue has experienced decline of 29%, compared to the preceding three months.

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rooftopoverland.com revenue decline for last six months
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OVERVIEW
In October 2025, rooftopoverland.com generated $33,333 in online sales, significantly below the VEHICLES industry median of $126,696, with a conversion rate ranging from 0.00-0.50%, far below the high of 2.85%. The average order value (AOV) stood at $1,000-1,025, surpassing the low end of the industry AOV at $113, yet below the high of $909. With 6,947 sessions, rooftopoverland.com struggled to compete with carparts.com's 9,117,196 sessions, highlighting a need for improved engagement to enhance revenue and conversion performance in the competitive vehicles market.
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rooftopoverland.com competitors

In October 2025, rooftopoverland.com falls behind its competitors in terms of revenue, transactions, and sessions. offroadtents.com leads the pack with $605,574 in revenue, followed by frontrunneroutfitters.com with $1,094,370. In contrast, rooftopoverland.com only generated $33,333 in revenue. The number of transactions and sessions for rooftopoverland.com are also significantly lower compared to its competitors. Additionally, the average order value (AOV) for rooftopoverland.com ranges from $1000 to $1025, which is comparable to victory4x4.com but lower than the rest of the competitors. However, rooftopoverland.com has a wide range in conversion rate from 0.00 to 0.50, which is similar to overlandvehiclesystems.com and victory4x4.com but lower than the others. Overall, rooftopoverland.com has room for improvement in various aspects compared to its competitors.

offroadtents.com screenshot
#1 offroadtents.com
605.6K
Revenue
50.1K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
frontrunneroutfitters.com screenshot
#2 frontrunneroutfitters.com
1.1M
Revenue
183.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
victory4x4.com screenshot
#3 victory4x4.com
793.6K
Revenue
81.8K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overlandvehiclesystems.com screenshot
#4 overlandvehiclesystems.com
624.6K
Revenue
118.1K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
caliraisedled.com screenshot
#5 caliraisedled.com
566.6K
Revenue
78.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
rooftopoverland.com vs top market performers
rooftopoverland.com
top retailers
conversion rate vs average order value for rooftopoverland.com and its competitors
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Revenue share by device at rooftopoverland.com

In October large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on rooftopoverland.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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rooftopoverland.com channels

Identify top traffic channels that drive growth for rooftopoverland.comand discover how performance of traffic channels has changed over time.

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rooftopoverland.com Google Ads spend

Evaluate rooftopoverland.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rooftopoverland.com devices

Review rooftopoverland.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rooftopoverland.com top markets

Explore rooftopoverland.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rooftopoverland.com country & global rank

Assess the ranking of rooftopoverland.com among other retailers within its primary country and worldwide.

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