rookiehumans.com
RookieHumans.com is an online platform that offers a variety of products for newborns and young children. The website provides a range of carefully designed and ethically manufactured items, including bedding, art prints, clothing, and other nursery essentials, aimed at cultivating a beautiful and whimsical environment for little ones.
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rookiehumans.com Annual Revenue and Growth
rookiehumans.com's annual sales on its online store amounted to $302.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
rookiehumans.com's monthly revenueOVER TIME
Over the past three months, rookiehumans.com revenue has experienced decline of 49%, compared to the preceding three months.
rookiehumans.com competitors
In December 2025, rookiehumans.com had a revenue of $5,853 from 72 transactions and 4,439 sessions, with an Average Order Value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, nodnalco.com had a revenue of $7,721 from 129 transactions and 5,974 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. trend-lab.com generated $2,090 in revenue from 38 transactions and 1,736 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. malabarbaby.com outperformed with a revenue of $18,477 from 151 transactions and 6,531 sessions, boasting an AOV of $100-125 and a conversion rate of 2.00-2.50%. Meanwhile, cocomoonhawaii.com achieved a remarkable revenue of $129,075 from 1,223 transactions and 26,293 sessions, with an AOV of $100-125 and a high conversion rate of 4.50-5.00%. lewisishome.com also excelled with a revenue of $76,999 from 467 transactions and 13,457 sessions, showcasing an AOV of $150-175 and a conversion rate of 3.00-3.50%.
Revenue share by device at rookiehumans.com
In December large majority of sales on rookiehumans.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rookiehumans.com channels
Identify top traffic channels that drive growth for rookiehumans.comand discover how performance of traffic channels has changed over time.
rookiehumans.com Google Ads spend
Evaluate rookiehumans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rookiehumans.com devices
Review rookiehumans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
