Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/rookiehumans.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for rookiehumans.comrookiehumans.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3.9K
Revenue
1.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
Loading...

RookieHumans.com is an online platform that offers a variety of products for newborns and young children. The website provides a range of carefully designed and ethically manufactured items, including bedding, art prints, clothing, and other nursery essentials, aimed at cultivating a beautiful and whimsical environment for little ones.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

rookiehumans.com's revenueOVER TIME
View real-time data

Over the past three months, rookiehumans.com revenue has experienced decline of 69%, compared to the preceding three months.

View real-time data
rookiehumans.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
rookiehumans.com in the CHILDCARE industry had a revenue of $3,933 in May 2025, with a conversion rate of 1.50-2.00% and an average order value of $100-125. They received 1,834 sessions, significantly lower than the top store in the category, babylist.com, which had 13,729,709 sessions. Despite falling below the median revenue and sessions in CHILDCARE, rookiehumans.com remains competitive with room for growth in their conversion rate and average order value.
Read more

rookiehumans.com competitors

In May 2025, rookiehumans.com, with a revenue of $3,933 from 35 transactions and 1,834 sessions, had an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, such as lewisishome.com with a revenue of $75,774 from 338 transactions and 9,181 sessions, with an AOV of $200-225 and a conversion rate of 3.50-4.00%, rookiehumans.com lags behind in terms of revenue and site traffic. However, rookiehumans.com fares better than nodnalco.com and trend-lab.com in terms of conversion rate. cocomoonhawaii.com outperforms rookiehumans.com with significantly higher revenue, transactions, and sessions, along with a higher conversion rate. malabarbaby.com also surpasses rookiehumans.com in revenue and AOV. Overall, rookiehumans.com faces stiff competition in the e-commerce space, especially from brands like cocomoonhawaii.com and lewisishome.com.

oilostudio.com screenshot
#1 oilostudio.com
83.3K
Revenue
55.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
nodnalco.com screenshot
#2 nodnalco.com
7.6K
Revenue
7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
trend-lab.com screenshot
#3 trend-lab.com
1.5K
Revenue
855
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
mushie.com screenshot
#4 mushie.com
366K
Revenue
105.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
malabarbaby.com screenshot
#5 malabarbaby.com
8.1K
Revenue
2.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
rookiehumans.com vs top market performers
rookiehumans.com
top retailers
conversion rate vs average order value for rookiehumans.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at rookiehumans.com

In May large majority of sales on rookiehumans.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on rookiehumans.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

rookiehumans.com channels

Identify top traffic channels that drive growth for rookiehumans.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

rookiehumans.com Google Ads spend

Evaluate rookiehumans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

rookiehumans.com devices

Review rookiehumans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

rookiehumans.com top markets

Explore rookiehumans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

rookiehumans.com country & global rank

Assess the ranking of rookiehumans.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard