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Jun 2025
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Home/Insights/Retailers/rookiehumans.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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5.3K
Revenue
2.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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RookieHumans.com is an online platform that offers a variety of products for newborns and young children. The website provides a range of carefully designed and ethically manufactured items, including bedding, art prints, clothing, and other nursery essentials, aimed at cultivating a beautiful and whimsical environment for little ones.

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rookiehumans.com's revenueOVER TIME
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Over the past three months, rookiehumans.com revenue has experienced decline of 31%, compared to the preceding three months.

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rookiehumans.com revenue decline for last six months
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OVERVIEW
In June 2025, rookiehumans.com, a CHILDCARE website, generated $5,334 in online sales with a conversion rate of 1.50-2.00% and an average order value of $125-150. Compared to the industry, babylist.com led with $74,387,636 in revenue, a 4.27% conversion rate, and an average order value of $271. rookiehumans.com recorded 2,413 sessions, while the industry median was 17,910, with the highest sessions coming from babylist.com at 11,156,507. Despite lower figures, rookiehumans.com shows potential for growth in the competitive CHILDCARE market.
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rookiehumans.com competitors

In June 2025, rookiehumans.com recorded a revenue of $5,334 with 43 transactions and 2,413 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, lewisishome.com stands out with a revenue of $35,045, 202 transactions, and 5,697 sessions, offering an AOV of $150-175 and a conversion rate of 3.50-4.00%. nodnalco.com follows with $10,663 in revenue, 189 transactions, and 8,333 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. trend-lab.com lags behind with $1,314 in revenue, 19 transactions, and 769 sessions, while cocomoonhawaii.com leads in revenue with $99,217, 792 transactions, and 26,093 sessions, featuring an AOV of $125-150 and a conversion rate of 3.00-3.50%. malabarbaby.com falls in the middle with $7,400 in revenue, 57 transactions, and 2,207 sessions, offering an AOV of $125-150 and a conversion rate of 2.50-3.00%.

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rookiehumans.com vs top market performers
rookiehumans.com
top retailers
conversion rate vs average order value for rookiehumans.com and its competitors
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Revenue share by device at rookiehumans.com

In June large majority of sales on rookiehumans.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In June large majority of sales on rookiehumans.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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rookiehumans.com channels

Identify top traffic channels that drive growth for rookiehumans.comand discover how performance of traffic channels has changed over time.

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rookiehumans.com Google Ads spend

Evaluate rookiehumans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rookiehumans.com devices

Review rookiehumans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rookiehumans.com top markets

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rookiehumans.com country & global rank

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