rookiehumans.com
RookieHumans.com is an online platform that offers a variety of products for newborns and young children. The website provides a range of carefully designed and ethically manufactured items, including bedding, art prints, clothing, and other nursery essentials, aimed at cultivating a beautiful and whimsical environment for little ones.
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rookiehumans.com's revenueOVER TIME
Over the past three months, rookiehumans.com revenue has experienced growth of 80%, compared to the preceding three months.
rookiehumans.com competitors
In July 2025, rookiehumans.com reported revenue of $15,918 from 121 transactions and 6,257 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.50-2.00%. Compared to its competitors, rookiehumans.com falls behind cocomoonhawaii.com, which generated $108,751 in revenue from 885 transactions and 20,380 sessions, with an AOV of $100-125 and a conversion rate of 4.00-4.50%. However, rookiehumans.com outperformed trend-lab.com, which only earned $1,649 from 24 transactions and 1,090 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. While rookiehumans.com's revenue is not the highest among its competitors, its performance metrics are competitive, especially when considering its conversion rate and AOV compared to other similar brands.
Revenue share by device at rookiehumans.com
In July large majority of sales on rookiehumans.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rookiehumans.com channels
Identify top traffic channels that drive growth for rookiehumans.comand discover how performance of traffic channels has changed over time.
rookiehumans.com Google Ads spend
Evaluate rookiehumans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rookiehumans.com devices
Review rookiehumans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
