rookiehumans.com
RookieHumans.com is an online platform that offers a variety of products for newborns and young children. The website provides a range of carefully designed and ethically manufactured items, including bedding, art prints, clothing, and other nursery essentials, aimed at cultivating a beautiful and whimsical environment for little ones.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rookiehumans.com Annual Revenue and Growth
rookiehumans.com's annual sales on its online store amounted to $302.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
rookiehumans.com's monthly revenueOVER TIME
Over the past three months, rookiehumans.com revenue has experienced growth of 131%, compared to the preceding three months.
rookiehumans.com competitors
In August 2025, rookiehumans.com stands out among its competitors in certain areas. While rookiehumans.com generated $10,470 in revenue from 93 transactions and 5,312 sessions with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%, its competitors had varying levels of success. nodnalco.com had $4,707 in revenue from 87 transactions and 3,821 sessions with an AOV of $50-75 and a conversion rate of 2.00-2.50%. trend-lab.com generated $2,967 in revenue from 49 transactions and 2,051 sessions with a similar AOV and conversion rate. malabarbaby.com performed well with $9,188 in revenue from 78 transactions and 3,349 sessions, also sharing rookiehumans.com's AOV range and having a higher conversion rate. However, cocomoonhawaii.com and lewisishome.com surpassed rookiehumans.com in revenue, transactions, sessions, AOV, and conversion rate, showcasing stronger performance in the market.
Revenue share by device at rookiehumans.com
In August large majority of sales on rookiehumans.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
rookiehumans.com channels
Identify top traffic channels that drive growth for rookiehumans.comand discover how performance of traffic channels has changed over time.
rookiehumans.com Google Ads spend
Evaluate rookiehumans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rookiehumans.com devices
Review rookiehumans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
