rookiehumans.com
RookieHumans.com is an online platform that offers a variety of products for newborns and young children. The website provides a range of carefully designed and ethically manufactured items, including bedding, art prints, clothing, and other nursery essentials, aimed at cultivating a beautiful and whimsical environment for little ones.
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rookiehumans.com Annual Revenue and Growth
rookiehumans.com's annual sales on its online store amounted to $302.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
rookiehumans.com's monthly revenueOVER TIME
Over the past three months, rookiehumans.com revenue has experienced growth of 166%, compared to the preceding three months.
rookiehumans.com competitors
When comparing rookiehumans.com to its competitors in September 2025, rookiehumans.com stands out in terms of revenue with $12,649, placing it between nodnalco.com at $4,327 and malabarbaby.com at $14,211. In terms of transactions, rookiehumans.com has 114 transactions, higher than nodnalco.com with 73 transactions but lower than malabarbaby.com with 109 transactions. The site also has 6,486 sessions, placing it above trend-lab.com at 1,373 sessions but below cocomoonhawaii.com at 28,386 sessions. The average order value (AOV) for rookiehumans.com falls in the range of $100-125, on par with cocomoonhawaii.com, while its conversion rate is at 1.50-2.00, similar to nodnalco.com and trend-lab.com but lower than malabarbaby.com and cocomoonhawaii.com. Overall, rookiehumans.com shows competitive performance in revenue and AOV compared to its competitors, with room for improvement in transaction volume and sessions.
Revenue share by device at rookiehumans.com
In September large majority of sales on rookiehumans.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rookiehumans.com channels
Identify top traffic channels that drive growth for rookiehumans.comand discover how performance of traffic channels has changed over time.
rookiehumans.com Google Ads spend
Evaluate rookiehumans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rookiehumans.com devices
Review rookiehumans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
