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Dec 2025
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Home/Insights/Retailers/rubylove.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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32.9K
Revenue
Dec 25
25.7K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Rubylove.com is an e-commerce platform offering a range of feminine hygiene products and underwear. Their lineup includes panties, swimwear, and athletic apparel, all designed to provide a leak-proof and comfortable experience. Their products also cater to older individuals with their customizable mesh panties, providing discreet protection against bladder leaks.

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rubylove.com Annual Revenue and Growth

rubylove.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rubylove.com revenue by year

rubylove.com's monthly revenueOVER TIME
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Over the past three months, rubylove.com revenue has experienced growth of 70%, compared to the preceding three months.

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rubylove.com revenue growth for last six months
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OVERVIEW
In December 2025, rubylove.com, operating in the lifestyle and beauty/cosmetics sector, generated $32,872 in online sales, below the industry median of $53,444, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 4.87% and above the low of 1.29%; the average order value (AOV) ranged between $75-100, significantly less than the industry high of $191 and above the low of $45; with 25,691 sessions, rubylove.com surpassed the median of 23,270 sessions but fell far short of leading competitor sephora.com, which garnered over 76 million sessions.
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rubylove.com competitors

In December 2025, rubylove.com reported a revenue of $32,872 with 347 transactions and 25,691 sessions, resulting in an average order value (AOV) range of $75-$100 and a conversion rate of 1.00-1.50%. In comparison, modibodi.com generated $557,054 in revenue from 7,514 transactions and 405,843 sessions, with an AOV of $50-$75 and a conversion rate of 1.50-2.00%. On the other hand, knix.com outperformed both rubylove.com and modibodi.com with a revenue of $3,780,020 from 31,181 transactions and 795,637 sessions. knix.com boasted an AOV of $100-$125 and a significantly higher conversion rate of 3.50-4.00%. Overall, while rubylove.com showed steady performance, it fell behind in revenue, transactions, sessions, AOV, and conversion rate compared to its competitors modibodi.com and knix.com in December 2025.

modibodi.com screenshot
#1 modibodi.com
557.1K
Revenue
405.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
knix.com screenshot
#2 knix.com
3.8M
Revenue
795.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
rubylove.com vs top market performers
rubylove.com
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conversion rate vs average order value for rubylove.com and its competitors
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Revenue share by device at rubylove.com

In December large majority of sales on rubylove.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on rubylove.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rubylove.com channels

Identify top traffic channels that drive growth for rubylove.comand discover how performance of traffic channels has changed over time.

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rubylove.com Google Ads spend

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rubylove.com devices

Review rubylove.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rubylove.com top markets

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rubylove.com country & global rank

Assess the ranking of rubylove.com among other retailers within its primary country and worldwide.

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