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May 2025
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Home/Insights/Retailers/rubylove.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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58.5K
Revenue
31.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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Rubylove.com is an e-commerce platform offering a range of feminine hygiene products and underwear. Their lineup includes panties, swimwear, and athletic apparel, all designed to provide a leak-proof and comfortable experience. Their products also cater to older individuals with their customizable mesh panties, providing discreet protection against bladder leaks.

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rubylove.com's revenueOVER TIME
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Over the past three months, rubylove.com revenue has experienced decline of 12%, compared to the preceding three months.

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rubylove.com revenue decline for last six months
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OVERVIEW
rubylove.com's performance metrics for May 2025 include a revenue of $58,517, conversion rate of 0.50-1.00%, AOV of $175-200, and 31,420 sessions. In the BEAUTY AND COSMETICS industry, ulta.com has the highest revenue of $96,002,620, a very high conversion rate of 4.51%, AOV of $213, and the highest sessions at 38,510,361 from sephora.com. The median revenue in this category is $46,882, median sessions are 19,997, and a very low conversion rate is 1.17% with a very low AOV of $53.
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rubylove.com competitors

In May 2025, rubylove.com lags behind its competitors in terms of revenue and transactions. knix.com leads the pack with a revenue of $2,318,124 and 18,323 transactions, while modibodi.com follows with $402,744 in revenue and 4,227 transactions. In terms of sessions, knix.com also outshines rubylove.com with 605,865 sessions compared to rubylove.com's 31,420. However, rubylove.com boasts a higher average order value (AOV) ranging from $175 to $200, compared to knix.com's AOV of $125 to $150 and modibodi.com's AOV of $75 to $100. Additionally, rubylove.com's conversion rate falls between 0.50% to 1.00%, whereas knix.com and modibodi.com have higher conversion rates of 3.00% to 3.50% and 1.50% to 2.00%, respectively. Overall, rubylove.com may need to focus on increasing its revenue and sessions to compete more effectively in the market.

modibodi.com screenshot
#1 modibodi.com
402.7K
Revenue
217.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
knix.com screenshot
#2 knix.com
2.3M
Revenue
605.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
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rubylove.com vs top market performers
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conversion rate vs average order value for rubylove.com and its competitors
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Revenue share by device at rubylove.com

In May large majority of sales on rubylove.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on rubylove.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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rubylove.com channels

Identify top traffic channels that drive growth for rubylove.comand discover how performance of traffic channels has changed over time.

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rubylove.com Google Ads spend

Evaluate rubylove.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rubylove.com devices

Review rubylove.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rubylove.com top markets

Explore rubylove.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rubylove.com country & global rank

Assess the ranking of rubylove.com among other retailers within its primary country and worldwide.

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