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Dec 2025

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Home/Insights/Retailers/s4supplies.com

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

s4supplies.com

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18.6K

Revenue

Dec 25

13K

Sessions

Dec 25

1.0-1.5%

Conv. rate

Dec 25

$100-125

AOV

Dec 25

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Dein Shop für Outdoor Bekleidung, taktische Ausrüstung für Polizei und Militärangehörige, Bundeswehr Shop, Bushcraft und Operator Lifestyle Produkte. Shop mit schnellem Versand und gutem Service.

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s4supplies.com's monthly revenueOVER TIME
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Over the past three months, s4supplies.com revenue has experienced decline of 34%, compared to the preceding three months.

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s4supplies.com revenue decline for last six months

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OVERVIEW

In December 2025, s4supplies.com generated $18,586 in online sales with a conversion rate between 1.00-1.50%, significantly lower than the e-commerce median of $110,409 and high of 3.94%. The average order value (AOV) ranged from $100-125, while the e-commerce AOV high is $338. The site attracted 12,985 sessions, far below the e-commerce median of 47,805, and much less than the highest sessions recorded at boots.com with 49,388,130. Overall, these metrics suggest s4supplies.com has considerable room for growth compared to industry standards and leading competitors.

s4supplies.com competitors

In December 2025, s4supplies.com generated $18,586 in revenue from 168 transactions and 12,985 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, s4supplies.com falls behind in terms of revenue when looking at helikon-tex.com ($587,306) and tacwrk.com ($998,911). However, s4supplies.com has a similar AOV to helikon-tex.com and asmc.de, and a higher conversion rate compared to helikon-tex.com, bestprotection.de, and krusche-outdoor.de. s4supplies.com's number of transactions and sessions are lower than some competitors, such as tacwrk.com and krusche-outdoor.de, indicating potential room for growth in those areas. Overall, s4supplies.com is holding its own in the market but may benefit from focusing on increasing transactions and sessions to boost revenue.

$helikon-tex.com screenshot$

#1 helikon-tex.com

587.3K

Revenue

481.6K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#2 tacwrk.com

998.9K

Revenue

373.7K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#3 bestprotection.de

57.5K

Revenue

51.9K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#4 krusche-outdoor.de

597.3K

Revenue

129.1K

Sessions

2.0-2.5%

Conv. rate

$225-250

AOV

#5 asmc.de

346.5K

Revenue

262.2K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

obramo-security.de

s4supplies.com

$18.6K

TOP MARKET PERFORMERSby revenue

$Favicon for helikon-tex.com$ helikon-tex.com

s4supplies.com vs top market performers

s4supplies.com

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Revenue share by device at s4supplies.com

In December large majority of sales on s4supplies.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

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s4supplies.com channels

Identify top traffic channels that drive growth for s4supplies.comand discover how performance of traffic channels has changed over time.

s4supplies.com Google Ads spend

Evaluate s4supplies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

s4supplies.com devices

Review s4supplies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

s4supplies.com top markets

Explore s4supplies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.