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Nov 2025
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Home/Insights/Retailers/safeandfair.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for safeandfair.comsafeandfair.com

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6K
Revenue
Nov 25
3.2K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Safeandfair.com is an online platform that offers a wide variety of food products. Their inventory includes snacks, baking mixes, granola, dessert, and savory items. The website focuses on providing customers with safe and allergen-friendly food options, catering to different dietary needs and restrictions.

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safeandfair.com Annual Revenue and Growth

safeandfair.com's annual sales on its online store amounted to $398.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$398.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
safeandfair.com revenue by year

safeandfair.com's monthly revenueOVER TIME
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Over the past three months, safeandfair.com revenue has experienced growth of 0.39%, compared to the preceding three months.

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safeandfair.com revenue growth for last six months
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OVERVIEW
In November 2025, safeandfair.com generated $6,015 in online sales, significantly below the grocery sector median of $55,990, with a conversion rate of 4.00-4.50%, just shy of the high benchmark of 6.77%. Their average order value ranged from $25 to $50, lower than the grocery high of $184 and close to the low of $49. The site attracted 3,219 sessions, far fewer than the median of 15,991, and dramatically less than kroger.com, which led with over 42 million sessions. Overall, safeandfair.com displays promising conversion potential but faces challenges in revenue and traffic volume.
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safeandfair.com competitors

In November 2025, safeandfair.com had a revenue of $6,015 with 133 transactions and 3,219 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 4.00-4.50%. Compared to its competitors, safeandfair.com falls short in revenue and transactions, with citypopdenver.com leading the pack with a revenue of $105,523 and 3,607 transactions. However, safeandfair.com is on par with its competitors in terms of AOV and conversion rate. thepoppedpopcorncompany.com stands out with a higher AOV range of $75-100, while vicspopcornomaha.com has the highest conversion rate at 5.50-6.00%. Despite not being the top performer in revenue and transactions, safeandfair.com holds its own in the competitive landscape with a solid AOV range and conversion rate.

citypopdenver.com screenshot
#1 citypopdenver.com
105.5K
Revenue
71.9K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
thepoppedpopcorncompany.com screenshot
#2 thepoppedpopcorncompany.com
17.1K
Revenue
4.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
northernneckpopcornbag.com screenshot
#3 northernneckpopcornbag.com
5.4K
Revenue
2.8K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
vicspopcornomaha.com screenshot
#4 vicspopcornomaha.com
50.5K
Revenue
12.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
safeandfair.com vs top market performers
safeandfair.com
top retailers
conversion rate vs average order value for safeandfair.com and its competitors
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Revenue share by device at safeandfair.com

In November large majority of sales on safeandfair.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on safeandfair.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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safeandfair.com channels

Identify top traffic channels that drive growth for safeandfair.comand discover how performance of traffic channels has changed over time.

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safeandfair.com Google Ads spend

Evaluate safeandfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safeandfair.com devices

Review safeandfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safeandfair.com top markets

Explore safeandfair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safeandfair.com country & global rank

Assess the ranking of safeandfair.com among other retailers within its primary country and worldwide.

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