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May 2025
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Home/Insights/Retailers/safeandfair.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for safeandfair.comsafeandfair.com

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8.6K
Revenue
6.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
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Safeandfair.com is an online platform that offers a wide variety of food products. Their inventory includes snacks, baking mixes, granola, dessert, and savory items. The website focuses on providing customers with safe and allergen-friendly food options, catering to different dietary needs and restrictions.

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safeandfair.com's revenueOVER TIME
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Over the past three months, safeandfair.com revenue has experienced decline of 43%, compared to the preceding three months.

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safeandfair.com revenue decline for last six months
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OVERVIEW
safeandfair.com's online sales revenue in FOOD AND DRINK was $8,635 in May 2025, with a conversion rate of 3.00-3.50% and an AOV of $25-50. The highest conversion rate in the industry was 5.52%, while the lowest was 1.54%. The highest AOV was $188, and the lowest was $49. The website had 6,080 sessions, while the top performer, kroger.com, had 41,111,924 sessions. The median number of sessions in the industry was 14,871.
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safeandfair.com competitors

In May 2025, safeandfair.com generated $8,635 in revenue from 186 transactions and 6,080 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 3.00% to 3.50%. Comparing safeandfair.com to its competitors, thepoppedpopcorncompany.com stands out with $37,691 in revenue from 405 transactions and 10,105 sessions, boasting a higher AOV of $75 to $100 and a conversion rate of 4.00% to 4.50%. citypopdenver.com also outperforms safeandfair.com with $54,116 in revenue from 1,801 transactions and 38,619 sessions, maintaining a similar AOV of $25 to $50 but a higher conversion rate of 4.50% to 5.00%. While safeandfair.com lags behind in revenue compared to its competitors, its focus on a competitive AOV and conversion rate helps to differentiate it in the market.

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54.1K
Revenue
38.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
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#2 thepoppedpopcorncompany.com
37.7K
Revenue
10.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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2.4K
Revenue
1.3K
Sessions
4.5-5.0%
Conv. rate
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AOV
vicspopcornomaha.com screenshot
#4 vicspopcornomaha.com
6.9K
Revenue
2.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
safeandfair.com vs top market performers
safeandfair.com
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conversion rate vs average order value for safeandfair.com and its competitors
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Revenue share by device at safeandfair.com

In May large majority of sales on safeandfair.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.

In May large majority of sales on safeandfair.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.
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safeandfair.com channels

Identify top traffic channels that drive growth for safeandfair.comand discover how performance of traffic channels has changed over time.

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safeandfair.com Google Ads spend

Evaluate safeandfair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safeandfair.com devices

Review safeandfair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safeandfair.com top markets

Explore safeandfair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safeandfair.com country & global rank

Assess the ranking of safeandfair.com among other retailers within its primary country and worldwide.

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