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May 2025
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Home/Insights/Retailers/salt-cellar.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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16.7K
Revenue
7.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Salt-Cellar.com is an online platform offering a wide range of products specialized in the field of salt-related items. Their inventory features various types of salt cellars, shakers, and dispensers made from diverse materials. These products cater to individuals seeking quality salt storage and presentation options for culinary purposes.

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salt-cellar.com's revenueOVER TIME
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Over the past three months, salt-cellar.com revenue has experienced decline of 42%, compared to the preceding three months.

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salt-cellar.com revenue decline for last six months
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OVERVIEW
In May 2025, salt-cellar.com, an online food and drink/groceries store, generated $16,742 in revenue with a conversion rate of 3.00-3.50% and an AOV of $50-75. Compared to the median revenue of $43,931, the site falls below average, while kroger.com leads the industry with $363,978,512 in sales. Despite the low revenue, salt-cellar.com's AOV is competitive, with high AOV at $188 and low at $49. The site received 7,824 sessions, below the median of 14,871, and significantly less than kroger.com's 41,111,924 sessions.
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salt-cellar.com competitors

In May 2025, salt-cellar.com, with a revenue of $16,742 from 267 transactions and 7,824 sessions, has an average order value (AOV) ranging between $50-75 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, salttraders.com generated $8,005 in revenue from 127 transactions and 3,034 sessions, with a slightly higher conversion rate of 4.00-4.50%. jacobsensalt.com outperformed with a revenue of $105,879 from 1,394 transactions and 52,937 sessions, boasting a higher AOV of $75-100 but a lower conversion rate of 2.50-3.00%. seasaltsuperstore.com and seasalt.com excelled in revenue, transactions, and sessions, with seasaltsuperstore.com having the highest AOV of $125-150 and seasalt.com with the highest AOV of $150-175. However, both had lower conversion rates ranging from 1.50-2.00%, showcasing salt-cellar.com's competitive position in terms of conversion rate efficiency among its competitors.

jacobsensalt.com screenshot
#1 jacobsensalt.com
105.9K
Revenue
52.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
salttraders.com screenshot
#2 salttraders.com
8K
Revenue
3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
seasalt.com screenshot
#3 seasalt.com
183.2K
Revenue
55.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
seasaltsuperstore.com screenshot
#4 seasaltsuperstore.com
119.5K
Revenue
58.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
salt-cellar.com vs top market performers
salt-cellar.com
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conversion rate vs average order value for salt-cellar.com and its competitors
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Revenue share by device at salt-cellar.com

In May large majority of sales on salt-cellar.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on salt-cellar.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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salt-cellar.com channels

Identify top traffic channels that drive growth for salt-cellar.comand discover how performance of traffic channels has changed over time.

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salt-cellar.com Google Ads spend

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salt-cellar.com devices

Review salt-cellar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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salt-cellar.com top markets

Explore salt-cellar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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salt-cellar.com country & global rank

Assess the ranking of salt-cellar.com among other retailers within its primary country and worldwide.

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