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Sep 2025
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Home/Insights/Retailers/saltcritters.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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8K
Revenue
Sep 25
3.1K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Saltcritters.com is an online platform offering a wide variety of saltwater aquarium livestock and supplies. It provides customers with an extensive selection of healthy and diverse marine creatures, including fish, invertebrates, and corals. The website also features a range of aquatic products, equipment, and accessories needed for maintaining thriving saltwater ecosystems.

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saltcritters.com Annual Revenue and Growth

saltcritters.com's annual sales on its online store amounted to $67.5K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$67.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
saltcritters.com revenue by year

saltcritters.com's monthly revenueOVER TIME
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Over the past three months, saltcritters.com revenue has experienced decline of 29%, compared to the preceding three months.

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saltcritters.com revenue decline for last six months
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OVERVIEW
In September 2025, saltcritters.com generated $7,994 in online sales with a conversion rate of 3.00-3.50%, notably lower than the industry median of $66,185 and a high conversion of 5.21%. Its average order value (AOV) ranged from $75 to $100, which is below the high of $280 seen in the PETS sector. The website attracted 3,126 sessions, significantly fewer than the median of 17,364 and far behind the leading store's 805,749 sessions, indicating opportunities for improvement in traffic and revenue performance within a competitive market.
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saltcritters.com competitors

In September 2025, saltcritters.com reported a revenue of $7,994 with 95 transactions and 3,126 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 3.00-3.50%. Comparing saltcritters.com to its competitors, strictlyfishmiami.com had a lower revenue of $6,589 with 20 transactions and 1,021 sessions, but a higher AOV of $325-$350, although with a lower conversion rate of 1.50-2.00%. On the other hand, pacificeastaquaculture.com had a significantly higher revenue of $94,225 with 907 transactions and 14,633 sessions, an AOV of $100-$125, and a high conversion rate of 6.00-6.50%. worldwidecorals.com, mysaltwaterfishstore.com, and blueseaquariums.com also showed higher revenues compared to saltcritters.com, with varying transaction numbers, sessions, AOV, and conversion rates. Overall, saltcritters.com may need to focus on increasing its revenue and sessions to compete more effectively in the market.

strictlyfishmiami.com screenshot
#1 strictlyfishmiami.com
6.6K
Revenue
1K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
pacificeastaquaculture.com screenshot
#2 pacificeastaquaculture.com
94.2K
Revenue
14.6K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
worldwidecorals.com screenshot
#3 worldwidecorals.com
183.6K
Revenue
60.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
mysaltwaterfishstore.com screenshot
#4 mysaltwaterfishstore.com
129.8K
Revenue
14.5K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
blueseasaquariums.com screenshot
#5 blueseasaquariums.com
6.2K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
saltcritters.com vs top market performers
saltcritters.com
top retailers
conversion rate vs average order value for saltcritters.com and its competitors
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Revenue share by device at saltcritters.com

In September large majority of sales on saltcritters.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on saltcritters.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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saltcritters.com channels

Identify top traffic channels that drive growth for saltcritters.comand discover how performance of traffic channels has changed over time.

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saltcritters.com Google Ads spend

Evaluate saltcritters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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saltcritters.com devices

Review saltcritters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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saltcritters.com top markets

Explore saltcritters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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saltcritters.com country & global rank

Assess the ranking of saltcritters.com among other retailers within its primary country and worldwide.

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