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Nov 2025
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Home/Insights/Retailers/secretlab.co
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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11.3M
Revenue
Nov 25
1.7M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Secretlab.co is a website offering a diverse range of comfortable and ergonomic seating options for home and professional use. Their products include high-quality gaming chairs, office chairs, and related accessories. The website provides detailed information, specifications, and pricing for customers seeking suitable seating solutions to enhance their sitting experience.

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secretlab.co Annual Revenue and Growth

secretlab.co's annual sales on its online store amounted to $111.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secretlab.co revenue by year

secretlab.co's monthly revenueOVER TIME
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Over the past three months, secretlab.co revenue has experienced growth of 100%, compared to the preceding three months.

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secretlab.co revenue growth for last six months
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OVERVIEW
In November 2025, secretlab.co, a prominent player in the games and accessories sector, achieved impressive online sales of $11,340,158, far exceeding the industry median of $101,704. The site's conversion rate stood at 2.50-3.00%, below the category's high of 4.02%, with an average order value (AOV) ranging between $250-275, also under the sector's high of $452. With 1,654,649 sessions, secretlab.co outperformed the median of 46,718 but fell significantly short of nintendo.com’s leading sessions of 66,676,452, highlighting both its strong performance and room for growth in a competitive market.
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secretlab.co competitors

In November 2025, secretlab.co outperformed its competitors in terms of revenue, with $11,340,158 compared to ewinracing.com's $170,892, gtracing.com's $171,362, and respawnproducts.com's $236,845. However, secretlab.eu came close with $10,121,578. In terms of transactions, secretlab.co also led the pack with 43,678, while gtracing.com had 1,133 and respawnproducts.com had 1,028. Additionally, secretlab.co had the highest number of sessions at 1,654,649, followed by secretlab.eu with 1,086,494. The average order value (AOV) for secretlab.co ranged from $250 to $275, falling between ewinracing.com's $650-$675 and respawnproducts.com's $225-$250. Despite having a lower AOV, respawnproducts.com had the highest conversion rate at 3.50-4.00%, while secretlab.co was in the middle with 2.50-3.00%.

ewinracing.com screenshot
#1 ewinracing.com
170.9K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
secretlab.eu screenshot
#2 secretlab.eu
10.1M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
gtracing.com screenshot
#3 gtracing.com
171.4K
Revenue
121.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
eurekaergonomic.com screenshot
#4 eurekaergonomic.com
3M
Revenue
326K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
respawnproducts.com screenshot
#5 respawnproducts.com
236.8K
Revenue
25.8K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
secretlab.co vs top market performers
secretlab.co
top retailers
conversion rate vs average order value for secretlab.co and its competitors
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Revenue share by device at secretlab.co

In November large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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secretlab.co channels

Identify top traffic channels that drive growth for secretlab.coand discover how performance of traffic channels has changed over time.

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secretlab.co Google Ads spend

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secretlab.co devices

Review secretlab.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secretlab.co top markets

Explore secretlab.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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secretlab.co country & global rank

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