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Sep 2025
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Home/Insights/Retailers/secretlab.co
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.9M
Revenue
Sep 25
1.1M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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Secretlab.co is a website offering a diverse range of comfortable and ergonomic seating options for home and professional use. Their products include high-quality gaming chairs, office chairs, and related accessories. The website provides detailed information, specifications, and pricing for customers seeking suitable seating solutions to enhance their sitting experience.

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secretlab.co Annual Revenue and Growth

secretlab.co's annual sales on its online store amounted to $111.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secretlab.co revenue by year

secretlab.co's monthly revenueOVER TIME
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Over the past three months, secretlab.co revenue has experienced growth of 8%, compared to the preceding three months.

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secretlab.co revenue growth for last six months
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OVERVIEW
In September 2025, secretlab.co generated $3,878,804 in online sales, significantly surpassing the median revenue of $90,396 in the GAMES industry, yet still trailing behind the leader, nintendo.com, with $171,158,267. The website's conversion rate ranged from 1.00-1.50%, below the industry's high of 3.74%, while its average order value (AOV) stood at $250-275, compared to the high of $454. With 1,137,412 sessions, secretlab.co outperformed the median of 45,137 but fell short of nintendo.com's impressive 59,096,016 sessions, highlighting both potential and room for growth in its online performance.
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secretlab.co competitors

In September 2025, when comparing secretlab.co to its competitors, it is clear that secretlab.co is outperforming most in terms of revenue, transactions, sessions, AOV, and conversion rate. secretlab.co has a revenue of 3,878,804, significantly higher than its closest competitor, secretlab.eu, which has a revenue of 5,584,074. The number of transactions on secretlab.co is also impressive at 14,276, compared to competitors like gtracing.com with only 552 transactions. Additionally, secretlab.co has a high AOV range of 250-275 and a solid conversion rate of 1.00-1.50, showing strong performance across multiple metrics. Overall, secretlab.co appears to be leading the pack in the gaming chair industry in terms of online sales performance.

ewinracing.com screenshot
#1 ewinracing.com
76.4K
Revenue
22.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
secretlab.eu screenshot
#2 secretlab.eu
5.6M
Revenue
812.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gtracing.com screenshot
#3 gtracing.com
86.8K
Revenue
95.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
eurekaergonomic.com screenshot
#4 eurekaergonomic.com
1.4M
Revenue
178.2K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
respawnproducts.com screenshot
#5 respawnproducts.com
149.9K
Revenue
37.3K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
secretlab.co vs top market performers
secretlab.co
top retailers
conversion rate vs average order value for secretlab.co and its competitors
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Revenue share by device at secretlab.co

In September large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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secretlab.co channels

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secretlab.co Google Ads spend

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secretlab.co devices

Review secretlab.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secretlab.co top markets

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secretlab.co country & global rank

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