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Jan 2026
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Home/Insights/Retailers/secretlab.co
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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8.7M
Revenue
Jan 26
1.3M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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Secretlab.co is a website offering a diverse range of comfortable and ergonomic seating options for home and professional use. Their products include high-quality gaming chairs, office chairs, and related accessories. The website provides detailed information, specifications, and pricing for customers seeking suitable seating solutions to enhance their sitting experience.

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secretlab.co Annual Revenue and Growth

secretlab.co's annual sales on its online store amounted to $61.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$61.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
secretlab.co revenue by year

secretlab.co's monthly revenueOVER TIME
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Over the past three months, secretlab.co revenue has experienced growth of 174%, compared to the preceding three months.

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secretlab.co revenue growth for last six months
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OVERVIEW
In January 2026, secretlab.co generated $8,676,326 in online sales, significantly surpassing the $120,524 median for the GAMES industry. With a conversion rate of 2.00-2.50%, it's below the industry high of 3.91% but well above the low of 0.64%. The average order value (AOV) ranged from $275-300, notably lower than the $469 high in the sector and above the $59 low. The site attracted 1,294,042 sessions, a robust figure compared to the industry median of 51,429 but far behind nintendo.com’s leading 71,110,472 sessions.
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secretlab.co competitors

In January 2026, secretlab.co outperformed most of its competitors in terms of revenue and transactions. secretlab.co generated $8,676,326 in revenue from 30,790 transactions, with an average order value (AOV) ranging between $275-$300 and a conversion rate of 2.00-2.50%. Compared to ewinracing.com, which had a revenue of $150,699 from 233 transactions, secretlab.co had significantly higher sales. However, secretlab.co fell slightly behind secretlab.eu, which had revenue of $12,298,983 from 27,622 transactions, but maintained a competitive position in the market. Additionally, secretlab.co had more sessions (1,294,042) compared to gtracing.com, eurekaergonomic.com, and respawnproducts.com, indicating a strong online presence and customer engagement. Overall, secretlab.co demonstrated solid performance against its competitors in the gaming chair industry.

ewinracing.com screenshot
#1 ewinracing.com
150.7K
Revenue
38K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
secretlab.eu screenshot
#2 secretlab.eu
12.3M
Revenue
937K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
gtracing.com screenshot
#3 gtracing.com
448.4K
Revenue
166.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
eurekaergonomic.com screenshot
#4 eurekaergonomic.com
3.1M
Revenue
301.6K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
respawnproducts.com screenshot
#5 respawnproducts.com
57.2K
Revenue
33K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
secretlab.co vs top market performers
secretlab.co
top retailers
conversion rate vs average order value for secretlab.co and its competitors
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Revenue share by device at secretlab.co

In January large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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secretlab.co channels

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secretlab.co Google Ads spend

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secretlab.co devices

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secretlab.co top markets

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secretlab.co country & global rank

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