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Oct 2025
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Home/Insights/Retailers/secretlab.co
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.9M
Revenue
Oct 25
1.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Secretlab.co is a website offering a diverse range of comfortable and ergonomic seating options for home and professional use. Their products include high-quality gaming chairs, office chairs, and related accessories. The website provides detailed information, specifications, and pricing for customers seeking suitable seating solutions to enhance their sitting experience.

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secretlab.co Annual Revenue and Growth

secretlab.co's annual sales on its online store amounted to $111.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
secretlab.co revenue by year

secretlab.co's monthly revenueOVER TIME
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Over the past three months, secretlab.co revenue has experienced growth of 17%, compared to the preceding three months.

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secretlab.co revenue growth for last six months
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OVERVIEW
In October 2025, secretlab.co generated impressive online sales of $3,861,280, far surpassing the median of $99,599 in the GAMES industry, while their conversion rate ranged from 1.00-1.50%, below the high of 3.8% yet above the low of 0.5%. With an average order value (AOV) between $250-275, they maintain a strong position, though still lower than the high of $476, and their 1,139,161 sessions significantly exceed the industry median of 43,947, indicating strong engagement despite the substantial lead of nintendo.com, which boasts 60,665,990 sessions.
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secretlab.co competitors

In October 2025, when comparing secretlab.co to its competitors, secretlab.co stands out in terms of revenue with $3,861,280. However, in terms of transactions, sessions, and average order value (AOV), secretlab.co falls behind some of its competitors. For example, secretlab.eu outperforms secretlab.co in revenue with $6,725,915, and in sessions with 813,649. ewinracing.com has a higher AOV range of $650-675 compared to secretlab.co's $250-275. eurekaergonomic.com has a higher conversion rate range of 1.50-2.00 compared to secretlab.co's 1.00-1.50. While secretlab.co has a competitive edge in revenue, it may benefit from improving its metrics in transactions, sessions, AOV, and conversion rate to better compete with its counterparts.

ewinracing.com screenshot
#1 ewinracing.com
105.7K
Revenue
23.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
secretlab.eu screenshot
#2 secretlab.eu
6.7M
Revenue
813.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gtracing.com screenshot
#3 gtracing.com
97.4K
Revenue
93.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
eurekaergonomic.com screenshot
#4 eurekaergonomic.com
2.1M
Revenue
202.8K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
respawnproducts.com screenshot
#5 respawnproducts.com
173.2K
Revenue
27.4K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
secretlab.co vs top market performers
secretlab.co
top retailers
conversion rate vs average order value for secretlab.co and its competitors
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Revenue share by device at secretlab.co

In October large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on secretlab.co, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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secretlab.co channels

Identify top traffic channels that drive growth for secretlab.coand discover how performance of traffic channels has changed over time.

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secretlab.co Google Ads spend

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secretlab.co devices

Review secretlab.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secretlab.co top markets

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secretlab.co country & global rank

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