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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

secretlab.co

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3.3M

Revenue

1.1M

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

Main country of store: UNITED STATES
Website category: GAMES
D2C

Secretlab.co is a website offering a diverse range of comfortable and ergonomic seating options for home and professional use. Their products include high-quality gaming chairs, office chairs, and related accessories. The website provides detailed information, specifications, and pricing for customers seeking suitable seating solutions to enhance their sitting experience.

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secretlab.co's revenueOVER TIME
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Over the past three months, secretlab.co revenue has experienced decline of 25%, compared to the preceding three months.

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secretlab.co revenue decline for last six months

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OVERVIEW

In July 2025, secretlab.co, an online store in the GAMES industry, generated a revenue of $3,315,603 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $250-275. This performance places secretlab.co above the median revenue of $114,710 and median sessions of 50,939 in the industry. However, it falls short compared to nintendo.com, the largest store with $185,280,905 in revenue and 63,565,561 sessions. Despite having a lower AOV than the industry's high of $478, secretlab.co maintains a respectable position in the competitive online gaming market.

secretlab.co competitors

In July 2025, secretlab.co is outperforming its competitors in terms of revenue with $3,315,603. While ewinracing.com has a revenue of $132,950, secretlab.eu leads with $5,365,670. In transactions, secretlab.co has 12,970 compared to gtracing.com's 1,212. However, in sessions, secretlab.co falls behind eurekaergonomic.com with 1,058,126 sessions versus 239,628. The Average Order Value (AOV) for secretlab.co ranges from $250-275, lower than secretlab.eu's $425-450. The conversion rate for secretlab.co is between 1.00-1.50%, similar to both secretlab.eu and respawnproducts.com. Overall, secretlab.co remains a strong competitor in the gaming chair market, consistently performing well in revenue and transactions, despite some differences in AOV and session numbers compared to its competitors.

#1 ewinracing.com

132.9K

Revenue

35.9K

Sessions

0.5-1.0%

Conv. rate

$600-700

AOV

#2 secretlab.eu

5.4M

Revenue

941.7K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#3 gtracing.com

184K

Revenue

141.1K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#4 eurekaergonomic.com

1.3M

Revenue

239.6K

Sessions

0.5-1.0%

Conv. rate

$500-600

AOV

#5 respawnproducts.com

142.6K

Revenue

36.1K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

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TOP MARKET PERFORMERSby revenue

secretlab.co vs top market performers

secretlab.co

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Revenue share by device at secretlab.co

In July large majority of sales on secretlab.co, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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secretlab.co channels

Identify top traffic channels that drive growth for secretlab.coand discover how performance of traffic channels has changed over time.

secretlab.co Google Ads spend

Evaluate secretlab.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

secretlab.co devices

Review secretlab.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

secretlab.co top markets

Explore secretlab.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.