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Nov 2025
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Home/Insights/Retailers/serioussteel.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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43.5K
Revenue
Nov 25
23.3K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Serioussteel.com is a website that sells high-quality fitness equipment. The products available for purchase on the site primarily include kettlebells, barbells, weightlifting plates, and gym accessories. Customers can find a range of durable and reliable fitness gear suitable for various exercise routines and training purposes.

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serioussteel.com Annual Revenue and Growth

serioussteel.com's annual sales on its online store amounted to $426.3K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$426.3K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
serioussteel.com revenue by year

serioussteel.com's monthly revenueOVER TIME
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Over the past three months, serioussteel.com revenue has experienced decline of 17%, compared to the preceding three months.

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serioussteel.com revenue decline for last six months
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OVERVIEW
In November 2025, serioussteel.com generated $43,509 in online sales, significantly below the sports industry's median of $89,556, with a conversion rate of 1.50-2.00%, lower than the high of 3.31% but above the low of 0.69%; its average order value (AOV) ranged from $100-125, again falling short of the sports industry’s high AOV of $552 while exceeding the low of $76; with 23,317 sessions, serioussteel.com lagged behind the median of 31,405 and the leading store, dickssportinggoods.com, with 57,640,222 sessions.
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serioussteel.com competitors

In November 2025, serioussteel.com's revenue of $43,509, transactions of 405, sessions of 23,317, average order value (AOV) of $100-$125, and conversion rate of 1.50-2.00% put it in the middle of its competitors. strengthshopusa.com outperformed serioussteel.com with a revenue of $184,394, transactions of 1,033, sessions of 30,350, AOV of $175-$200, and conversion rate of 3.00-3.50%. clenchfitness.com had similar revenue to serioussteel.com at $63,978 but higher transactions, sessions, AOV, and conversion rate. maxbarbell.com had a revenue of $57,587, fewer transactions and sessions than serioussteel.com, but a higher AOV and conversion rate. Overall, serioussteel.com could improve its metrics in order to better compete with its top-performing competitors in the fitness equipment industry.

strengthshopusa.com screenshot
#1 strengthshopusa.com
184.4K
Revenue
30.4K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
clenchfitness.com screenshot
#2 clenchfitness.com
64K
Revenue
31.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
maxbarbell.com screenshot
#3 maxbarbell.com
57.6K
Revenue
8.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
serioussteel.com vs top market performers
serioussteel.com
top retailers
conversion rate vs average order value for serioussteel.com and its competitors
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Revenue share by device at serioussteel.com

In November large majority of sales on serioussteel.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on serioussteel.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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serioussteel.com channels

Identify top traffic channels that drive growth for serioussteel.comand discover how performance of traffic channels has changed over time.

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serioussteel.com Google Ads spend

Evaluate serioussteel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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serioussteel.com devices

Review serioussteel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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serioussteel.com top markets

Explore serioussteel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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serioussteel.com country & global rank

Assess the ranking of serioussteel.com among other retailers within its primary country and worldwide.

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