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Oct 2025
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Home/Insights/Retailers/seymourduncan.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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526.7K
Revenue
Oct 25
441.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Seymour Duncans website is an online platform that offers a variety of guitar-related products, including pickups, pedals, and accessories. They provide information on different models, product specifications, and sound samples. Additionally, the website features artist collaborations and offers relevant content to assist guitar players with their needs.

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seymourduncan.com Annual Revenue and Growth

seymourduncan.com's annual sales on its online store amounted to $10.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
seymourduncan.com revenue by year

seymourduncan.com's monthly revenueOVER TIME
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Over the past three months, seymourduncan.com revenue has experienced growth of 7.2%, compared to the preceding three months.

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seymourduncan.com revenue growth for last six months
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OVERVIEW
In October 2025, seymourduncan.com, operating in the MUSIC industry, generated online sales revenue of $526,685, significantly higher than the median of $47,440; it recorded sessions totaling 441,418 with a conversion rate of 0.50-1.00%, below the industry high of 3.57% and above the low of 0.78%; the average order value (AOV) ranged between $100-125, notably lower than the high of $676, while competing with reverb.com, which dominated with revenue of $129,956,698 and sessions of 15,687,987.
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seymourduncan.com competitors

In October 2025, seymourduncan.com generated $526,685 in revenue from 4,224 transactions with 441,418 sessions. With an average order value (AOV) between $100-125, the conversion rate was between 0.50-1.00%. Comparing this to its competitors, we see that guitarelectronics.com had $149,447 in revenue from 1,529 transactions and 58,467 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. dimarzio.com had $202,559 in revenue from 1,403 transactions and 178,972 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. stewmac.com outperformed with $1,213,722 in revenue from 9,757 transactions and 459,536 sessions, boasting an AOV of $100-125 and a conversion rate of 2.00-2.50%. proaudioland.com had $5,604 in revenue from 28 transactions and 3,377 sessions, with an AOV of $175-200 and a conversion rate of 0.50-1.00%. Finally, emgpickups.com generated $75,531 in revenue from 467 transactions and 161,258 sessions, with an AOV of $150-175 and a lower conversion rate of 0.00-0.50%.

guitarelectronics.com screenshot
#1 guitarelectronics.com
149.4K
Revenue
58.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dimarzio.com screenshot
#2 dimarzio.com
202.6K
Revenue
179K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
stewmac.com screenshot
#3 stewmac.com
1.2M
Revenue
459.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
proaudioland.com screenshot
#4 proaudioland.com
5.6K
Revenue
3.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
emgpickups.com screenshot
#5 emgpickups.com
75.5K
Revenue
161.3K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
seymourduncan.com vs top market performers
seymourduncan.com
top retailers
conversion rate vs average order value for seymourduncan.com and its competitors
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Revenue share by device at seymourduncan.com

In October large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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seymourduncan.com channels

Identify top traffic channels that drive growth for seymourduncan.comand discover how performance of traffic channels has changed over time.

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seymourduncan.com Google Ads spend

Evaluate seymourduncan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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seymourduncan.com devices

Review seymourduncan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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seymourduncan.com top markets

Explore seymourduncan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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seymourduncan.com country & global rank

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