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Nov 2025
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Home/Insights/Retailers/seymourduncan.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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617.6K
Revenue
Nov 25
522.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Seymour Duncans website is an online platform that offers a variety of guitar-related products, including pickups, pedals, and accessories. They provide information on different models, product specifications, and sound samples. Additionally, the website features artist collaborations and offers relevant content to assist guitar players with their needs.

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seymourduncan.com Annual Revenue and Growth

seymourduncan.com's annual sales on its online store amounted to $10.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
seymourduncan.com revenue by year

seymourduncan.com's monthly revenueOVER TIME
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Over the past three months, seymourduncan.com revenue has experienced growth of 28%, compared to the preceding three months.

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seymourduncan.com revenue growth for last six months
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OVERVIEW
In November 2025, seymourduncan.com generated $617,589 in online sales, significantly exceeding the MUSIC median of $52,847, with a conversion rate between 0.50-1.00%, below the high benchmark of 3.65%. The Average Order Value (AOV) ranged from $125-150, notably lower than the industry's high of $690. The site attracted 522,083 sessions, starkly lower than the leading competitor, reverb.com, which had 15,833,824 sessions. Despite these challenges, seymourduncan.com maintains a strong revenue presence within its category.
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seymourduncan.com competitors

When comparing seymourduncan.com to its competitors in November 2025, we can see that seymourduncan.com generated a revenue of $617,589 from 4,896 transactions and 522,083 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00. In contrast, guitarelectronics.com had a revenue of $110,129 from 1,364 transactions and 50,664 sessions, with an AOV of $75-100 and a high conversion rate of 2.50-3.00. dimarzio.com generated $222,969 in revenue from 1,561 transactions and 182,500 sessions, with a similar AOV to seymourduncan.com but a slightly lower conversion rate. stewmac.com outperformed seymourduncan.com with a revenue of $1,421,635 from 11,384 transactions and 526,854 sessions, boasting a higher AOV and conversion rate. proaudioland.com and emgpickups.com had lower revenues, transactions, and sessions compared to seymourduncan.com, but with varying AOVs and conversion rates.

guitarelectronics.com screenshot
#1 guitarelectronics.com
110.1K
Revenue
50.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dimarzio.com screenshot
#2 dimarzio.com
223K
Revenue
182.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
stewmac.com screenshot
#3 stewmac.com
1.4M
Revenue
526.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
proaudioland.com screenshot
#4 proaudioland.com
4.4K
Revenue
2.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
emgpickups.com screenshot
#5 emgpickups.com
74.2K
Revenue
167.7K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
seymourduncan.com vs top market performers
seymourduncan.com
top retailers
conversion rate vs average order value for seymourduncan.com and its competitors
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Revenue share by device at seymourduncan.com

In November large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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seymourduncan.com channels

Identify top traffic channels that drive growth for seymourduncan.comand discover how performance of traffic channels has changed over time.

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seymourduncan.com Google Ads spend

Evaluate seymourduncan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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seymourduncan.com devices

Review seymourduncan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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seymourduncan.com top markets

Explore seymourduncan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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seymourduncan.com country & global rank

Assess the ranking of seymourduncan.com among other retailers within its primary country and worldwide.

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