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Sep 2025
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Home/Insights/Retailers/seymourduncan.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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421K
Revenue
Sep 25
422.1K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Seymour Duncans website is an online platform that offers a variety of guitar-related products, including pickups, pedals, and accessories. They provide information on different models, product specifications, and sound samples. Additionally, the website features artist collaborations and offers relevant content to assist guitar players with their needs.

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seymourduncan.com Annual Revenue and Growth

seymourduncan.com's annual sales on its online store amounted to $10.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
seymourduncan.com revenue by year

seymourduncan.com's monthly revenueOVER TIME
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Over the past three months, seymourduncan.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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seymourduncan.com revenue decline for last six months
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OVERVIEW
In September 2025, seymourduncan.com generated $421,023 in online sales, significantly exceeding the arts and entertainment/music industry median of $48,156, with a conversion rate of 0.50-1.00%, lower than the high benchmark of 3.58%. The average order value (AOV) ranged from $125-150, below the industry high of $656. With 422,133 sessions, it fell short of the industry median of 16,222 sessions, while the leading competitor, reverb.com, dominated with $118,105,794 in revenue and 14,748,933 sessions.
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seymourduncan.com competitors

In September 2025, seymourduncan.com generated $421,023 in revenue from 3,263 transactions with 422,133 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 0.50% and 1.00%. Compared to its competitors, seymourduncan.com outperformed most in terms of revenue, transactions, and sessions. guitarelectronics.com had $185,171 in revenue from 1,851 transactions and 66,719 sessions, with a higher conversion rate of 2.50% to 3.00%. dimarzio.com generated $154,393 from 1,065 transactions and 146,765 sessions, with a similar AOV but slightly lower conversion rate. stewmac.com had the highest revenue at $1,271,440 from 10,232 transactions and 614,296 sessions, with an AOV between $100 and $125 and a conversion rate of 1.50% to 2.00%. proaudioland.com and emgpickups.com had lower revenue and transaction numbers compared to seymourduncan.com.

guitarelectronics.com screenshot
#1 guitarelectronics.com
185.2K
Revenue
66.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dimarzio.com screenshot
#2 dimarzio.com
154.4K
Revenue
146.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
stewmac.com screenshot
#3 stewmac.com
1.3M
Revenue
614.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
proaudioland.com screenshot
#4 proaudioland.com
5.1K
Revenue
3.1K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
emgpickups.com screenshot
#5 emgpickups.com
46.6K
Revenue
125.2K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
seymourduncan.com vs top market performers
seymourduncan.com
top retailers
conversion rate vs average order value for seymourduncan.com and its competitors
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Revenue share by device at seymourduncan.com

In September large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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seymourduncan.com channels

Identify top traffic channels that drive growth for seymourduncan.comand discover how performance of traffic channels has changed over time.

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seymourduncan.com Google Ads spend

Evaluate seymourduncan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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seymourduncan.com devices

Review seymourduncan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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seymourduncan.com top markets

Explore seymourduncan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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seymourduncan.com country & global rank

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