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Jan 2026
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Home/Insights/Retailers/seymourduncan.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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796.6K
Revenue
Jan 26
703.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Seymour Duncans website is an online platform that offers a variety of guitar-related products, including pickups, pedals, and accessories. They provide information on different models, product specifications, and sound samples. Additionally, the website features artist collaborations and offers relevant content to assist guitar players with their needs.

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seymourduncan.com Annual Revenue and Growth

seymourduncan.com's annual sales on its online store amounted to $6.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
seymourduncan.com revenue by year

seymourduncan.com's monthly revenueOVER TIME
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Over the past three months, seymourduncan.com revenue has experienced growth of 48%, compared to the preceding three months.

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seymourduncan.com revenue growth for last six months
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OVERVIEW
In January 2026, seymourduncan.com, operating in the MUSIC sector, generated online sales revenue of $796,577, significantly surpassing the median of $58,236, while facing competition from industry leader reverb.com with $104,422,429. Its conversion rate ranged between 0.50-1.00%, lower than the high benchmark of 3.49%, with an average order value (AOV) between $100-125, compared to highs of $727 in the industry. The site attracted 703,362 sessions, notably less than reverb.com's 16,335,863 but exceeding the median of 15,617, reflecting solid engagement within the competitive online marketplace.
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seymourduncan.com competitors

In January 2026, seymourduncan.com reported a revenue of $796,577 with 6,804 transactions and 703,362 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, we see that guitarelectronics.com generated $169,046 in revenue with 1,779 transactions and 66,490 sessions, offering an AOV of $75-100 and a higher conversion rate of 2.50-3.00%. dimarzio.com had revenue of $217,888, 1,645 transactions, and 215,379 sessions, a higher AOV of $125-150, and a similar conversion rate to Seymour Duncan. stewmac.com outperformed with $1,433,425 in revenue, 11,972 transactions, and 618,322 sessions, showcasing a similar AOV but a higher conversion rate of 1.50-2.00%. proaudioland.com and emgpickups.com trailed behind in revenue, transactions, and sessions, with varying AOVs and conversion rates compared to Seymour Duncan.

guitarelectronics.com screenshot
#1 guitarelectronics.com
169K
Revenue
66.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dimarzio.com screenshot
#2 dimarzio.com
217.9K
Revenue
215.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
stewmac.com screenshot
#3 stewmac.com
1.4M
Revenue
618.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
proaudioland.com screenshot
#4 proaudioland.com
5.9K
Revenue
5.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
emgpickups.com screenshot
#5 emgpickups.com
81.5K
Revenue
181.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
seymourduncan.com vs top market performers
seymourduncan.com
top retailers
conversion rate vs average order value for seymourduncan.com and its competitors
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Revenue share by device at seymourduncan.com

In January large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on seymourduncan.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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seymourduncan.com channels

Identify top traffic channels that drive growth for seymourduncan.comand discover how performance of traffic channels has changed over time.

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seymourduncan.com Google Ads spend

Evaluate seymourduncan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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seymourduncan.com devices

Review seymourduncan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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seymourduncan.com top markets

Explore seymourduncan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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seymourduncan.com country & global rank

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