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Apr 2025
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Home/Insights/Retailers/shooters-choice.com
TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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17K
Revenue
5.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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shooters-choice.com's revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced growth of 1.1%, compared to the preceding three months.

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shooters-choice.com revenue growth for last six months
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OVERVIEW
In April 2025, shooters-choice.com in the SPORTS industry had a revenue of $17,005 with a conversion rate of 2.50-3.00%, an AOV of $100-125, and 5,925 sessions. Comparatively, gunbroker.com leads with $294,569,511 in revenue and 13,037,128 sessions, while the median revenue and sessions for the industry are $106,977 and 38,272 respectively. The highest and lowest conversion rates are 2.52% and 0.51% respectively, with the AOV ranging from $112 to $659. Overall, shooters-choice.com demonstrates steady performance metrics within the industry.
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shooters-choice.com competitors

In comparison to its competitors, shooters-choice.com lags behind in terms of revenue with $17,005 compared to otistec.com at $119,566 and birchwoodcasey.com at $98,018. However, shooters-choice.com has a higher average order value (AOV) ranging from $100-125, outperforming otistec.com ($75-100) and birchwoodcasey.com ($150-175). In terms of conversion rate, shooters-choice.com falls in the middle with a rate of 2.50-3.00%, while otistec.com and birchwoodcasey.com have conversion rates of 1.00-1.50% and 2.00-2.50% respectively. Additionally, shooters-choice.com has fewer transactions and sessions compared to otistec.com and birchwoodcasey.com, indicating potential areas for improvement in driving more traffic and increasing customer engagement. However, shooters-choice.com's focus on higher AOV and conversion rates could lead to higher profitability despite lower revenue and traffic numbers.

otistec.com screenshot
#1 otistec.com
119.6K
Revenue
94.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
otisdefense.com screenshot
#2 otisdefense.com
8.8K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
birchwoodcasey.com screenshot
#3 birchwoodcasey.com
98K
Revenue
30K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shooters-choice.com vs top market performers
shooters-choice.com
top retailers
conversion rate vs average order value for shooters-choice.com and its competitors
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Revenue share by device at shooters-choice.com

In April large majority of sales on shooters-choice.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.

In April large majority of sales on shooters-choice.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.
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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

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shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shooters-choice.com country & global rank

Assess the ranking of shooters-choice.com among other retailers within its primary country and worldwide.

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