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Jul 2025
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Home/Insights/Retailers/shooters-choice.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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16K
Revenue
5.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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shooters-choice.com's revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced decline of 9.8%, compared to the preceding three months.

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shooters-choice.com revenue decline for last six months
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OVERVIEW
In July 2025, shooters-choice.com, an online SPORTS retailer, reported a revenue of $15,997, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. The website received 5,564 sessions during the month. The industry median revenue was $101,851, and the top performer in the category was gunbroker.com with $277,013,395 in sales. A high conversion rate in the industry was 2.42%, and a high AOV was $642, while a low conversion rate was 0.48% and a low AOV was $112. gunbroker.com had the highest number of sessions at 12,741,838, with the industry median at 39,019 sessions.
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shooters-choice.com competitors

In July 2025, shooters-choice.com had a revenue of $15,997 with 160 transactions and 5,564 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing it to its competitors, otistec.com leads the pack with a revenue of $134,589 from 1,437 transactions and 103,927 sessions, but has a lower conversion rate of 1.00-1.50%. otisdefense.com follows with $8,307 in revenue from 38 transactions and 2,771 sessions, featuring a higher AOV of $200-225. birchwoodcasey.com generated $89,091 in revenue with 564 transactions and 25,864 sessions, showing an AOV of $150-175 and a conversion rate of 2.00-2.50%. huntegoltd.com lagged behind with $1,849 in revenue, 18 transactions, and 534 sessions, despite having a higher conversion rate of 3.00-3.50%. Overall, shooters-choice.com competes well in terms of revenue and conversion rate with its industry peers, showcasing potential for growth in the market.

otistec.com screenshot
#1 otistec.com
134.6K
Revenue
103.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
otisdefense.com screenshot
#2 otisdefense.com
8.3K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
birchwoodcasey.com screenshot
#3 birchwoodcasey.com
89.1K
Revenue
25.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
huntegoltd.com screenshot
#4 huntegoltd.com
1.8K
Revenue
534
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
shooters-choice.com vs top market performers
shooters-choice.com
top retailers
conversion rate vs average order value for shooters-choice.com and its competitors
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Revenue share by device at shooters-choice.com

In July large majority of sales on shooters-choice.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In July large majority of sales on shooters-choice.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

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shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shooters-choice.com country & global rank

Assess the ranking of shooters-choice.com among other retailers within its primary country and worldwide.

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