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Nov 2025
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Home/Insights/Retailers/shooters-choice.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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15.8K
Revenue
Nov 25
5.6K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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shooters-choice.com Annual Revenue and Growth

shooters-choice.com's annual sales on its online store amounted to $987.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$987.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shooters-choice.com revenue by year

shooters-choice.com's monthly revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced decline of 18%, compared to the preceding three months.

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shooters-choice.com revenue decline for last six months
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OVERVIEW
In November 2025, shooters-choice.com generated $15,785 in online sales, significantly lower than the SPORTS median of $102,020, with a conversion rate of 2.50-3.00%, surpassing the very low end of 0.5% but just under the high benchmark of 2.59%. Their average order value (AOV) ranged from $75-100, well below the industry high of $634, while sessions totaled 5,616, markedly less than the median of 38,956, indicating opportunities for growth in both traffic and revenue within the competitive landscape dominated by gunbroker.com, which led with $315,148,670.
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shooters-choice.com competitors

In November 2025, shooters-choice.com reported revenue of $15,785 with 164 transactions and 5,616 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, otistec.com leads the pack with $71,336 in revenue from 766 transactions and 57,037 sessions, but falls behind in conversion rate with 1.00-1.50%. otisdefense.com follows with $10,657 revenue, 48 transactions, and 3,517 sessions, offering a higher AOV of $200-$225 but similar conversion rates. birchwoodcasey.com takes the lead in revenue with $135,703 from 814 transactions and 36,430 sessions, with an AOV of $150-$175 and a conversion rate of 2.00-2.50%. While shooters-choice.com may have a smaller market share in terms of revenue and transactions, its higher conversion rate positions it as a strong competitor in the online shooting industry.

otistec.com screenshot
#1 otistec.com
71.3K
Revenue
57K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
otisdefense.com screenshot
#2 otisdefense.com
10.7K
Revenue
3.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
birchwoodcasey.com screenshot
#3 birchwoodcasey.com
135.7K
Revenue
36.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shooters-choice.com vs top market performers
shooters-choice.com
top retailers
conversion rate vs average order value for shooters-choice.com and its competitors
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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

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shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shooters-choice.com country & global rank

Assess the ranking of shooters-choice.com among other retailers within its primary country and worldwide.

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