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Dec 2025
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Home/Insights/Retailers/shooters-choice.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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13.6K
Revenue
Dec 25
4.9K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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shooters-choice.com Annual Revenue and Growth

shooters-choice.com's annual sales on its online store amounted to $987.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$987.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shooters-choice.com revenue by year

shooters-choice.com's monthly revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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shooters-choice.com revenue decline for last six months
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OVERVIEW
In December 2025, shooters-choice.com reported online sales revenue of $13,615, significantly below the SPORTS median of $110,843, with a conversion rate of 2.50-3.00%, just above the low end of 0.52% and near the high end of 2.62%. The average order value (AOV) ranged from $75-100, far below the high of $632 in the industry, while the site attracted 4,878 sessions, well under the median of 41,382 and starkly lower than the leading site, gunbroker.com, which saw an astounding 14,932,027 sessions.
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shooters-choice.com competitors

In December 2025, shooters-choice.com generated a revenue of $13,615 with 142 transactions and 4,878 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. In comparison, otistec.com recorded a revenue of $102,927 from 1,090 transactions and 71,728 sessions, with an AOV of $75-$100 and a conversion rate of 1.50-2.00%. otisdefense.com had a revenue of $6,577 with 31 transactions and 2,298 sessions, featuring a higher AOV of $200-$225 but a lower conversion rate of 1.00-1.50%. birchwoodcasey.com outperformed all with a revenue of $108,276 from 680 transactions and 31,821 sessions, offering an AOV of $150-$175 and a conversion rate of 2.00-2.50%. Overall, shooters-choice.com competes closely with otistec.com in terms of conversion rate but lags behind in revenue and sessions compared to its competitors.

otistec.com screenshot
#1 otistec.com
102.9K
Revenue
71.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
otisdefense.com screenshot
#2 otisdefense.com
6.6K
Revenue
2.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
birchwoodcasey.com screenshot
#3 birchwoodcasey.com
108.3K
Revenue
31.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shooters-choice.com vs top market performers
shooters-choice.com
top retailers
conversion rate vs average order value for shooters-choice.com and its competitors
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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

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shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shooters-choice.com country & global rank

Assess the ranking of shooters-choice.com among other retailers within its primary country and worldwide.

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