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May 2026
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Home/Insights/Retailers/shooters-choice.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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18.3K
Revenue
May 26
6.1K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$75-100
AOV
May 26
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shooters-choice.com Annual Revenue and Growth

shooters-choice.com's annual sales on its online store amounted to $259.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$259.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shooters-choice.com revenue by year

shooters-choice.com's monthly revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced growth of 66%, compared to the preceding three months.

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shooters-choice.com revenue growth for last six months
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OVERVIEW
In May 2026, shooters-choice.com reported online sales revenue of $18,272, significantly below the SPORTS median of $105,886, while its conversion rate of 3.00-3.50% exceeded the industry's high of 2.62%. The average order value (AOV) ranged from $75-100, much lower than the sector's high AOV of $630. The site garnered 6,062 sessions, starkly lower than the 40,086 median and far behind gunbroker.com, which recorded 13,226,206 sessions. These metrics highlight both strengths in conversion efficiency and challenges in overall sales performance within a competitive market.
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shooters-choice.com competitors

In May 2026, shooters-choice.com generated $18,272 in revenue from 202 transactions over 6,062 sessions, achieving an average order value (AOV) of $75-100 and a conversion rate between 3.00-3.50%. In comparison, otistec.com significantly outperformed with $49,747 in revenue from 468 transactions over 31,295 sessions, an AOV of $100-125, and a lower conversion rate of 1.00-1.50%. birchwoodcasey.com led the competition with $79,257 in revenue, 535 transactions, and an AOV of $125-150, albeit also at a conversion rate of 1.50-2.00%. On the other hand, otisdefense.com reported just $3,617 in revenue with a high AOV of $225-250, but only 16 transactions. huntegoltd.com matched shooters-choice.com’s AOV of $75-100, yet recorded minimal revenue at $1,532 from 17 transactions. Overall, shooters-choice.com performed competitively in terms of conversion but fell short in overall revenue compared to its main rivals.

otistec.com screenshot
#1 otistec.com
49.7K
Revenue
31.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
otisdefense.com screenshot
#2 otisdefense.com
3.6K
Revenue
880
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
birchwoodcasey.com screenshot
#3 birchwoodcasey.com
79.3K
Revenue
27.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
huntegoltd.com screenshot
#4 huntegoltd.com
1.5K
Revenue
517
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
shooters-choice.com vs top market performers
shooters-choice.com
top retailers
conversion rate vs average order value for shooters-choice.com and its competitors
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Industries shooters-choice.com operates in

shooters-choice.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

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shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shooters-choice.com country & global rank

Assess the ranking of shooters-choice.com among other retailers within its primary country and worldwide.

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