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Oct 2025
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Home/Insights/Retailers/shooters-choice.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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30.3K
Revenue
Oct 25
10.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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shooters-choice.com Annual Revenue and Growth

shooters-choice.com's annual sales on its online store amounted to $987.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$987.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shooters-choice.com revenue by year

shooters-choice.com's monthly revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced growth of 37%, compared to the preceding three months.

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shooters-choice.com revenue growth for last six months
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OVERVIEW
In October 2025, shooters-choice.com generated $30,349 in online sales, significantly lower than the industry median of $103,393, with a conversion rate of 2.50-3.00%, slightly above the high industry standard of 2.58%. The site's average order value (AOV) ranged from $75 to $100, far below the high AOV of $652 seen in the sector. With 10,773 sessions, it stands in stark contrast to the top competitor, gunbroker.com, which had 13,734,560 sessions, and is also below the median of 38,088 sessions within the SPORTS category.
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shooters-choice.com competitors

In October 2025, shooters-choice.com recorded a revenue of $30,349 with 317 transactions and 10,773 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, otistec.com generated a higher revenue of $52,473 with 591 transactions and 44,394 sessions, but had a lower conversion rate of 1.00-1.50%. On the other hand, otisdefense.com had a lower revenue of $13,132 with only 60 transactions and 4,500 sessions, but a higher AOV of $200-225. Lastly, birchwoodcasey.com outperformed shooters-choice.com with a revenue of $93,192, 619 transactions, and 29,791 sessions, along with a higher AOV of $150-175 and a slightly higher conversion rate of 2.00-2.50%. Overall, shooters-choice.com falls in the middle range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

otistec.com screenshot
#1 otistec.com
52.5K
Revenue
44.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
otisdefense.com screenshot
#2 otisdefense.com
13.1K
Revenue
4.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
birchwoodcasey.com screenshot
#3 birchwoodcasey.com
93.2K
Revenue
29.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shooters-choice.com vs top market performers
shooters-choice.com
top retailers
conversion rate vs average order value for shooters-choice.com and its competitors
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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

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shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shooters-choice.com country & global rank

Assess the ranking of shooters-choice.com among other retailers within its primary country and worldwide.

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