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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

shooters-choice.com

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25.2K

Revenue

Jul 26

9.4K

Sessions

Jul 26

3.0-3.5%

Conv. rate

Jul 26

$75-100

AOV

Jul 26

Main country of store: UNITED STATES
Website category: SPORTS

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shooters-choice.com Annual Revenue and Growth

shooters-choice.com's annual sales on its online store amounted to $259.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$259.3K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

shooters-choice.com's monthly revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced growth of 24%, compared to the preceding three months.

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shooters-choice.com revenue growth for last six months

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OVERVIEW

shooters-choice.com operates in the hunting and shooting category, generating $25,200 in revenue for online sales during July 2026. Its conversion rate is 3.00-3.50%, which is within the typical hunting and shooting store range of 0.52% to 2.5%. The average order value (AOV) sits between $75-100, while a typical hunting and shooting store sees AOVs ranging from $113 to $663. With 9,422 sessions, shooters-choice.com falls significantly below the typical hunting and shooting store's 37,900 sessions.

shooters-choice.com competitors

The competitive set includes shooters-choice.com, otistec.com, otisdefense.com, birchwoodcasey.com, and huntegoltd.com. As of July 2026, shooters-choice.com generated $25,200 in revenue from 298 transactions across 9,422 sessions, yielding a conversion rate of 3.00-3.50%. In contrast, birchwoodcasey.com leads with $105,000 in revenue, outpacing shooters-choice.com by $79,800. Additionally, birchwoodcasey.com recorded 658 transactions, exceeding shooters-choice.com by 360. otistec.com attracted the most sessions at 39,500, surpassing shooters-choice.com by 30,100. While shooters-choice.com’s AOV is competitive at 75-100, it remains behind its competitors in key metrics.

#1 otistec.com

68.3K

Revenue

39.5K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 otisdefense.com

4.5K

Revenue

892.1

Sessions

1.5-2.0%

Conv. rate

$275-300

AOV

#3 birchwoodcasey.com

105.3K

Revenue

35.9K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 huntegoltd.com

1.8K

Revenue

534

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

shooters-choice.com vs top market performers

shooters-choice.com

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Industries shooters-choice.com operates in

shooters-choice.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Shooting Supplies and Accessories

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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.