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Jan 2026
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Home/Insights/Retailers/shooters-choice.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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12K
Revenue
Jan 26
5.2K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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shooters-choice.com Annual Revenue and Growth

shooters-choice.com's annual sales on its online store amounted to $244.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$244.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shooters-choice.com revenue by year

shooters-choice.com's monthly revenueOVER TIME
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Over the past three months, shooters-choice.com revenue has experienced decline of 46%, compared to the preceding three months.

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shooters-choice.com revenue decline for last six months
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OVERVIEW
In January 2026, shooters-choice.com generated $12,030 in online sales, significantly below the SPORTS median of $109,374, with a conversion rate of 2.50-3.00%, slightly above the industry's low of 0.52% but below the high of 2.57%. The average order value (AOV) ranged from $75-100, far from the sector's high of $639 and just above its low of $99. With 5,214 sessions, shooters-choice.com lagged substantially behind the highest sessions recorded at gunbroker.com, which had 14,743,769, compared to the median of 44,742 in the industry.
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shooters-choice.com competitors

In January 2026, shooters-choice.com generated $12,030 in revenue from 156 transactions and 5,214 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, otistec.com leads the pack with revenue of $78,692 from 863 transactions and 60,125 sessions, but a lower conversion rate of 1.00-1.50%. otisdefense.com trails behind with revenue of $8,664 from 34 transactions and 2,191 sessions, boasting a higher AOV of $250-$275 and a conversion rate of 1.50-2.00%. birchwoodcasey.com falls in between with revenue of $77,812 from 513 transactions and 24,622 sessions, with an AOV of $150-$175 and a conversion rate of 2.00-2.50%. Overall, shooters-choice.com holds its own in terms of conversion rate against its competitors, although it may need to increase its sessions and transactions to compete in revenue generation.

otistec.com screenshot
#1 otistec.com
78.7K
Revenue
60.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
otisdefense.com screenshot
#2 otisdefense.com
8.7K
Revenue
2.2K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
birchwoodcasey.com screenshot
#3 birchwoodcasey.com
77.8K
Revenue
24.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shooters-choice.com vs top market performers
shooters-choice.com
top retailers
conversion rate vs average order value for shooters-choice.com and its competitors
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shooters-choice.com channels

Identify top traffic channels that drive growth for shooters-choice.comand discover how performance of traffic channels has changed over time.

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shooters-choice.com Google Ads spend

Evaluate shooters-choice.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shooters-choice.com devices

Review shooters-choice.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shooters-choice.com top markets

Explore shooters-choice.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shooters-choice.com country & global rank

Assess the ranking of shooters-choice.com among other retailers within its primary country and worldwide.

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