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Nov 2025
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Home/Insights/Retailers/shopmcmullen.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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29K
Revenue
Nov 25
12.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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Shopmcmullen.com is an e-commerce website that offers a wide range of high-end clothing, accessories, and footwear from various renowned fashion designers. They cater to both men and women, providing a curated selection of luxury items, including dresses, suits, handbags, wallets, shoes, and more.

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shopmcmullen.com Annual Revenue and Growth

shopmcmullen.com's annual sales on its online store amounted to $424.5K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$424.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shopmcmullen.com revenue by year

shopmcmullen.com's monthly revenueOVER TIME
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Over the past three months, shopmcmullen.com revenue has experienced decline of 13%, compared to the preceding three months.

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shopmcmullen.com revenue decline for last six months
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OVERVIEW
In November 2025, shopmcmullen.com reported online sales revenue of $28,953, significantly below the FASHION AND APPAREL median of $93,064, with a conversion rate ranging between 0.50-1.00%, underperforming against the high benchmark of 3.37%. The average order value (AOV) was $375-400, meeting the high threshold in the industry. The site attracted 12,236 sessions, far fewer than the median of 36,492, indicating room for growth as the largest competitor, shein.com, dominates with $916 million in revenue and over 342 million sessions. Overall, shopmcmullen.com shows potential for improvement across key performance metrics.
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shopmcmullen.com competitors

In November 2025, shopmcmullen.com had a revenue of $28,953 with 73 transactions and 12,236 sessions, resulting in an average order value (AOV) of $375-$400 and a conversion rate of 0.50-1.00. Compared to its competitors, shopmcmullen.com falls behind in revenue and transactions. khaite.com leads the pack with a revenue of $1,978,481 from 3,298 transactions and 406,649 sessions, boasting an AOV of $575-$600. However, shopmcmullen.com has a higher AOV than mrlarkin.com, bonadrag.com, and pilotandpowell.com, indicating that it may be targeting a different market segment. Additionally, shopmcmullen.com has a similar conversion rate to khaite.com and bonadrag.com, but trails behind mrlarkin.com and pilotandpowell.com in this aspect. Overall, shopmcmullen.com may need to focus on increasing transactions and revenue to better compete with its counterparts in the market.

khaite.com screenshot
#1 khaite.com
2M
Revenue
406.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
mrlarkin.com screenshot
#2 mrlarkin.com
33.2K
Revenue
7.9K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
bonadrag.com screenshot
#3 bonadrag.com
71.3K
Revenue
26.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
victoriabeckham.com screenshot
#4 victoriabeckham.com
736.5K
Revenue
447.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
pilotandpowell.com screenshot
#5 pilotandpowell.com
23K
Revenue
3.6K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
shopmcmullen.com vs top market performers
shopmcmullen.com
top retailers
conversion rate vs average order value for shopmcmullen.com and its competitors
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Revenue share by device at shopmcmullen.com

In November large majority of sales on shopmcmullen.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on shopmcmullen.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shopmcmullen.com channels

Identify top traffic channels that drive growth for shopmcmullen.comand discover how performance of traffic channels has changed over time.

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shopmcmullen.com Google Ads spend

Evaluate shopmcmullen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shopmcmullen.com devices

Review shopmcmullen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shopmcmullen.com top markets

Explore shopmcmullen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shopmcmullen.com country & global rank

Assess the ranking of shopmcmullen.com among other retailers within its primary country and worldwide.

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